Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic as traditional sports were put on hold.
Esports monetization models are expanding. Esports teams and players are exploring physical merchandise, loyalty programs, and digital items such as non-fungible tokens (NFTs) to create secondary revenue streams. Esports companies are listing on stock exchanges to develop revenue streams beyond sponsorship. Similarly, reselling broadcasting rights is an emerging trend, reflecting esports' growing maturity.
Esports companies are investing in technologies like artificial intelligence (AI), 5G, cloud, and blockchain. These technologies allow them to analyze consumer behavior, offer tailored services, create new revenue streams, and take on more users. They also enable users to make money from the games they follow or play. While companies focus on revenue and user growth, their huge volumes of user data will invite scrutiny from data privacy regulators worldwide. Over the next three years, the industry must establish a global governing body to ensure uniform standards for specific esports titles, effective audience measurement systems, and best practices.
Esports monetization models are expanding. Esports teams and players are exploring physical merchandise, loyalty programs, and digital items such as non-fungible tokens (NFTs) to create secondary revenue streams. Esports companies are listing on stock exchanges to develop revenue streams beyond sponsorship. Similarly, reselling broadcasting rights is an emerging trend, reflecting esports' growing maturity.
Esports companies are investing in technologies like artificial intelligence (AI), 5G, cloud, and blockchain. These technologies allow them to analyze consumer behavior, offer tailored services, create new revenue streams, and take on more users. They also enable users to make money from the games they follow or play. While companies focus on revenue and user growth, their huge volumes of user data will invite scrutiny from data privacy regulators worldwide. Over the next three years, the industry must establish a global governing body to ensure uniform standards for specific esports titles, effective audience measurement systems, and best practices.
Scope
- This report provides an overview of the global esports market.
- It identifies the key trends impacting growth of the theme over the next 12 to 24 months.
- It includes a comprehensive industry analysis, including market size and growth forecasts, a breakdown of esports' revenue streams, nd analysis of M&A data.
- The detailed value chain provides a comprehensive analysis of the key segments of the esports industry, as well as identifying leading and challenging companies in each segment.
Reasons to Buy
- Esports is an increasingly important theme in the gaming sector. This report is essential reading for anyone with an interest in video games or a desire to learn more about the world of organized multiplayer video game competitions.
Table of Contents
Executive Summary- Players
- Thematic Briefing
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Market size and growth forecasts
- Timeline
- Signals
- M&A trends
- Capital raising trends
- Company filing trends
- Social media trends
- Value Chain
- Games
- Events
- Teams and players
- Channels
- Sponsorship and investment
- End-users
- Companies
- Sector Scorecard
- Glossary
- Further Reading
- Thematic Research Methodology
- About the Publisher
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 100 Thieves
- A1 Telekom
- AB InBev
- Acend
- Activision Blizzard
- Ader
- Adidas
- Advance Publications
- Advanced Info Service
- AFK Creators
- Afreeca.tv
- Aim Lab
- AIS Thailand
- Allianz
- Alphabet
- Amazon
- Andreessen Horowitz
- Aquiline Capital
- Ares Management
- AT&T
- Audi
- Audiencly
- aXiomatic (Team Liquid)
- Axis Esports
- Azyt
- Bain Capital
- Bandai Namco
- Battery Ventures
- Battlefy Technologies
- Bayes Holding
- Benchmark Capital
- Bessemer Venture
- Beyond The Summit
- Bharti Airtel
- Blast
- BT Group
- Budweiser
- ByteDance
- Caffeine
- Canaan Partners
- Capcom
- Cheesecake Digital
- China Telecom
- China Unicom
- Claro
- Click Management
- Cloud9
- Cloutboost
- Coca-Cola
- Code Red Esports
- Comcast
- Comscore
- Crypto.com
- CyberAgent
- Daily Dot
- DailyMotion
- Deutsche Telekom
- Dexerto
- Digital Creativity
- Discord
- DLive
- DouYu
- Ebullient Gaming
- Eclat Media (SPOTV)
- eFuse
- Electronic Arts
- ELO Entertainment
- Endeavor (IMG)
- Enestech Software
- Engine Gaming
- Epic Games
- Esports Charts
- Esports Entertainment
- Esports Insider
- Esports News Asia
- Esports.gg
- Esportstalk
- ESTNN
- ETA International
- Etisalat by e&
- Eurogamer
- Evil Geniuses
- Evolved
- FalconAI
- Fanatics
- FaZe Clan
- Fnatic
- Foreseen Media
- Fox
- FTW Talent
- FURIA
- G/O Media (Kotaku)
- G2 Esports
- Galibelum
- GameInfluencer
- Gamers Net
- GamingBuddy
- Gemmo.ai
- General Catalyst
- Gfinity
- GGPredict
- GGV Capital
- GosuGamers
- GP Investments
- Grid
- Gwoop
- Harena Data
- Heaven Media
- Hi-Rez Studios
- HP
- Hyundai
- IBM
- ICON Esports (Chiefs)
- Instant eSports
- Intel
- InterTalent
- InvenGlobal
- JOYY (Bigo)
- Kairos Media
- Khosla Ventures
- Kitamen
- Knowscope
- KovaaK
- Krafton
- Level Up eSports
- Lightspeed
- Liquipedia
- Loaded
- Logitech
- Loud
- LVP
- Mainline
- Matrix Partners
- MBC Plus Media
- Mediapro (Ubeat)
- Mercedes-Benz
- Meta
- Microsoft
- Mobalytics
- Morgan Stanley
- Natus Vincere
- Naver.tv
- NetEase
- New Enterprise Associates
- NewGen Agency
- Nicecactus
- Nielsen
- Nike
- Nintendo
- Nodwin Gaming
- NRG Esports
- NTT DoCoMo
- OGN
- Omnicoach
- Omnicom Group (GMR)
- One Esports
- Ooredoo
- OpenRec.Tv
- OpTic Gaming
- Orange
- Pandascore
- PepsiCo
- PGL
- PlayVS
- Procter & Gamble
- Prodigy Agency
- ProSiebenSat.1
- Puma
- Qwatti
- R3PREZ3NT
- Rakuten
- Red Bull
- Reddentes Sports
- ReKTGlobal (Rogue)
- Reliance Jio
- Repable
- RevXP
- Royal Never Give Up
- Rumble Gaming
- Saber Esports
- SAP
- Sapphire Ventures
- Saudi Aramco
- Savvy Group
- Sea (Garena)
- SEG Esports
- SenpAI
- Seoul Broadcasting
- Sequoia Capital
- Shadow Esports
- Shoflo
- Sina Weibo
- Singtel
- SK Telecom
- Skillinked
- Sky Group
- Smash.gg
- SoFi
- Sony
- Spark New Zealand
- Sport1 Medien
- Square Enix
- StarLadder
- State Farm Insurance
- Super League Gaming
- Take-Two Interactive
- Team BDS
- Team SoloMid
- Techstorm
- Telefónica
- Telenor
- Telstra
- Tencent
- The Gaming Company
- The Spacestation
- Theta.tv
- Thomson Reuters
- Tiger Global
- T-Mobile
- Toyota
- Trovo
- Ubisoft
- United Talent Agency
- Upcomer
- Valve
- Veebit
- Verizon
- Vimeo
- Viral Nation
- Visa
- Vivendi (Gameloft)
- Vodafone
- VSPN
- Walt Disney
- Wanda Group
- Warner Bros. Discovery
- Webedia
- WePlay.tv
- Win.gg
- WPP
- XSET Gaming
- Yahoo!
- Zain Group
- Zhanqi.tv