Germany Haircare Market Summary, Competitive Analysis and Forecast to 2027

Haircare in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The haircare market consists of retail sales of conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 exchange rates
The German Haircare market had total revenues of $2,592.1 million in 2022, representing a compound annual growth rate (CAGR) of 1.6% between 2017 and 2022.
Market consumption volumes declined with a CAGR of 0% between 2017 and 2022, to reach a total of 391.8 million units in 2022.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.5% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $3,392.7 million by the end of 2027.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Germany
Leading company profiles reveal details of key haircare market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany haircare market with five year forecasts

Reasons to Buy

What was the size of the Germany haircare market by value in 2022?
What will be the size of the Germany haircare market in 2027?
What factors are affecting the strength of competition in the Germany haircare market?
How has the market performed over the last five years?
What are the main segments that make up Germany's haircare market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the German haircare market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2017-2022)?
7.4. Which companies market shares have suffered over the same period (2017-2022)?
7.5. What are the most popular brands in the German haircare market?

8 Company Profiles

8.1. Henkel AG & Co. KGaA
8.2. L'Oreal SA
8.3. The Procter & Gamble Co
8.4. Beiersdorf AG

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany haircare market value: $ million, 2017-22
Table 2: Germany haircare market volume: million units, 2017-22
Table 3: Germany haircare market category segmentation: % share, by value, 2017-2022
Table 4: Germany haircare market category segmentation: $ million, 2017-2022
Table 5: Germany haircare market geography segmentation: $ million, 2022
Table 6: Germany haircare market distribution: % share, by value, 2022
Table 7: Germany haircare market value forecast: $ million, 2022-27
Table 8: Germany haircare market volume forecast: million units, 2022-27
Table 9: Germany haircare market share: % share, by value, 2022
Table 10: Henkel AG & Co. KGaA: key facts
Table 11: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 12: Henkel AG & Co. KGaA: Key Employees
Table 13: L'Oreal SA: key facts
Table 14: L'Oreal SA: Annual Financial Ratios
Table 15: L'Oreal SA: Key Employees
Table 16: L'Oreal SA: Key Employees Continued
Table 17: The Procter & Gamble Co: key facts
Table 18: The Procter & Gamble Co: Annual Financial Ratios
Table 19: The Procter & Gamble Co: Key Employees
Table 20: The Procter & Gamble Co: Key Employees Continued
Table 21: Beiersdorf AG: key facts
Table 22: Beiersdorf AG: Annual Financial Ratios
Table 23: Beiersdorf AG: Key Employees
Table 24: Germany size of population (million), 2018-22
Table 25: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 26: Germany gdp (current prices, $ billion), 2018-22
Table 27: Germany inflation, 2018-22
Table 28: Germany consumer price index (absolute), 2018-22
Table 29: Germany exchange rate, 2018-22

List of Figures

Figure 1: Germany haircare market value: $ million, 2017-22
Figure 2: Germany haircare market volume: million units, 2017-22
Figure 3: Germany haircare market category segmentation: $ million, 2017-2022
Figure 4: Germany haircare market geography segmentation: % share, by value, 2022
Figure 5: Germany haircare market distribution: % share, by value, 2022
Figure 6: Germany haircare market value forecast: $ million, 2022-27
Figure 7: Germany haircare market volume forecast: million units, 2022-27
Figure 8: Forces driving competition in the haircare market in Germany, 2022
Figure 9: Drivers of buyer power in the haircare market in Germany, 2022
Figure 10: Drivers of supplier power in the haircare market in Germany, 2022
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Germany, 2022
Figure 12: Factors influencing the threat of substitutes in the haircare market in Germany, 2022
Figure 13: Drivers of degree of rivalry in the haircare market in Germany, 2022
Figure 14: Germany haircare market share: % share, by value, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Henkel AG & Co. KGaA
L'Oreal SA
The Procter & Gamble Co
Beiersdorf AG

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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