Leave-in Conditioner Market Report 2024

The leave-in conditioner market size has grown strongly in recent years. It will grow from $2.56 billion in 2023 to $2.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The expansion observed in the past can be linked to heightened awareness of hair care, a rise in disposable income, an aging population, the increasing availability of scalp care products, and a growing demand for chemical processing.

The leave-in conditioner market size is expected to see strong growth in the next few years. It will grow to $3.61 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The anticipated growth in the forecast period is driven by the increasing youth demographic, growing consumer sophistication, heightened market competition, a shift towards health and wellness trends, and the rise of e-commerce. Key trends for the forecast period include a preference for vegan and cruelty-free products, the adoption of sustainable packaging, demand for natural and organic formulations, the introduction of chemical-free leave-in conditioners, and ongoing product innovations.

The increasing number of hair and beauty salons is anticipated to drive the growth of the leave-in conditioner market. Hair and beauty salons offer professional services such as haircuts, styling, coloring, facials, and manicures. This rise is fueled by higher demand for grooming services, increased disposable income, and the influence of beauty trends from social media and celebrities. Salons often use high-quality, professional-grade leave-in conditioners with ingredients suited for various hair needs such as color protection, frizz control, or added volume. For example, according to the National Hair & Beauty Federation (NHBF) Limited, a UK-based trade association, the number of hair and beauty businesses in the UK increased by 870 in March 2023, a 2% rise from 2022. Hence, the growing number of hair and beauty salons is boosting the leave-in conditioner market.

Key companies in the leave-in conditioner market are focusing on developing innovative products, such as repair leave-in conditioners, to meet the rising demand for multifunctional hair care solutions. Repair leave-in conditioners are designed to restore and strengthen damaged hair, targeting issues such as split ends, breakage, dryness, and overall hair weakness. For instance, in March 2024, The Hair Lab, a US-based customized hair care brand, launched a leave-in conditioner collection featuring ingredients such as moringa seed oil, hydrolyzed barley protein, and mango seed butter. This formula provides instant, long-lasting hydration, reduces breakage, minimizes frizz and flyaways, eases detangling, and enhances manageability, leaving hair soft, smooth, and shiny.

In February 2024, Unilever PLC, a UK-based consumer goods company, acquired the K18 brand from Aquis Hairsciences Inc. for an undisclosed amount. This acquisition aims to expand Unilever's Prestige portfolio, enhancing its presence in high-growth premium markets and strengthening its collection of culturally relevant consumer brands. Aquis Hairsciences Inc. is a US-based company specializing in innovative hair care solutions, including leave-in conditioners.

Major companies operating in the leave-in conditioner market are LVMH Moët Hennessy Louis Vuitton (LVMH) (Sephora), Procter & Gamble Company, Johnson & Johnson, Unilever PLC, Loreal S.A, Henkel AG & Co. KGaA, DuPont de Nemours Inc., Kao Corporation, Shiseido Company Limited, Sally Beauty Holdings Inc., The Body Shop, REVLON Inc., Oriflame Cosmetics AG, Sol de Janeiro Inc., Shea Moisture, Moroccanoil Ltd., Sun Bum, Amika LLC, Federici Brands LLC, Suave, KAB Brands LLC.

North America was the largest region in the leave-in conditioners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the leave-in conditioner market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the leave-in conditioner market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A leave-in conditioner is a hair care product meant to be applied and left in the hair without rinsing. It is typically used following the washing and conditioning of hair to offer extra moisture, aid in detangling, protect against damage, and improve manageability.

Leave-in conditioners come in various types, including those focused on moisture, nourishment, smoothness, and silkiness. Moisture refers to the presence of a small amount of water or liquid in a substance or environment. These conditioners come in different formulations, such as liquid and semi-solid, to address various needs such as detangling, heat protection, damage repair, and hydration. They are available through different distribution channels, including both offline and online, for use in settings such as barbershops and homes.

The leave-in conditioners market research report is one of a series of new reports that provides leave-in conditioners market statistics, including leave-in conditioners industry global market size, regional shares, competitors with a leave-in conditioners market share, detailed leave-in conditioners market segments, market trends and opportunities, and any further data you may need to thrive in the leave-in conditioners industry. This leave-in conditioners market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The leave-in conditioner market consists of sales of leave-in conditioning creams, sprays, and serums. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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