+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

China Toys and Games Retail Market Summary, Competitive Analysis and Forecast to 2027

  • PDF Icon

    Report

  • 45 Pages
  • October 2023
  • Region: China
  • MarketLine
  • ID: 5717489
Toys & Games Retail in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Chinese toys & games market had total revenues of $23.43 billion in 2022, representing a compound annual growth rate (CAGR) of 4.7% between 2017 and 2022.
  • China’s rising inflation in 2022 has caused customers to tighten their purse strings, leading to a slowdown in the toys & games market. For instance, according to in-house research, in 2022, the inflation rate in China was 2.0%.
  • Chinese toys & games had the highest share of 56.3% in the Asia-Pacific region in 2022.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in China
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games retail market with five year forecasts

Reasons to Buy

  • What was the size of the China toys & games retail market by value in 2022?
  • What will be the size of the China toys & games retail market in 2027?
  • What factors are affecting the strength of competition in the China toys & games retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's toys & games retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
8 Company Profiles
8.1. Toys R Us Asia Ltd
8.2. Alibaba Group Holding Limited
8.3. JD.com Inc
8.4. Walmart Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: China toys & games retail market value: $ million, 2017-22
Table 2: China toys & games retail market geography segmentation: $ million, 2022
Table 3: China toys & games retail market distribution: % share, by value, 2022
Table 4: China toys & games retail market value forecast: $ million, 2022-27
Table 5: Toys R Us Asia Ltd: key facts
Table 6: Toys R Us Asia Ltd: Key Employees
Table 7: Alibaba Group Holding Limited: key facts
Table 8: Alibaba Group Holding Limited: Annual Financial Ratios
Table 9: Alibaba Group Holding Limited: Key Employees
Table 10: JD.com Inc: key facts
Table 11: JD.com Inc: Annual Financial Ratios
Table 12: JD.com Inc: Key Employees
Table 13: Walmart Inc: key facts
Table 14: Walmart Inc: Annual Financial Ratios
Table 15: Walmart Inc: Key Employees
Table 16: Walmart Inc: Key Employees Continued
Table 17: Walmart Inc: Key Employees Continued
Table 18: Walmart Inc: Key Employees Continued
Table 19: China size of population (million), 2018-22
Table 20: China gdp (constant 2005 prices, $ billion), 2018-22
Table 21: China gdp (current prices, $ billion), 2018-22
Table 22: China inflation, 2018-22
Table 23: China consumer price index (absolute), 2018-22
Table 24: China exchange rate, 2018-22
List of Figures
Figure 1: China toys & games retail market value: $ million, 2017-22
Figure 2: China toys & games retail market geography segmentation: % share, by value, 2022
Figure 3: China toys & games retail market distribution: % share, by value, 2022
Figure 4: China toys & games retail market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the toys & games retail market in China, 2022
Figure 6: Drivers of buyer power in the toys & games retail market in China, 2022
Figure 7: Drivers of supplier power in the toys & games retail market in China, 2022
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in China, 2022
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in China, 2022
Figure 10: Drivers of degree of rivalry in the toys & games retail market in China, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Toys R Us Asia Ltd
  • Alibaba Group Holding Limited
  • JD.com Inc
  • Walmart Inc