Germany Toys and Games Retail Market Summary, Competitive Analysis and Forecast to 2027

Toys & Games Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
The German toys & games market had total revenues of $4.5 billion in 2022, representing a compound annual growth rate (CAGR) of 6.6% between 2017 and 2022.
Germany’s nominal GDP stood at $4078.4 billion as of the end of June 2022 whereas nominal GVA (USD) in wholesale, retail trade and hotels was $453.5 billion in 2022.
Gross household disposable income in Germany had increased from $2,708.3 billion in 2021 to $2,873.0 billion in 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Germany
Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games retail market with five year forecasts

Reasons to Buy

What was the size of the Germany toys & games retail market by value in 2022?
What will be the size of the Germany toys & games retail market in 2027?
What factors are affecting the strength of competition in the Germany toys & games retail market?
How has the market performed over the last five years?
How large is Germany’s toys & games retail market in relation to its regional counterparts?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Geography segmentation
4.2. Market distribution

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?

8 Company Profiles

8.1. Smyths Toys Ltd
8.2. myToys.de GmbH
8.3. Amazon.com, Inc.
8.4. Lego AS

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany toys & games retail market value: $ million, 2017-22
Table 2: Germany toys & games retail market geography segmentation: $ million, 2022
Table 3: Germany toys & games retail market distribution: % share, by value, 2022
Table 4: Germany toys & games retail market value forecast: $ million, 2022-27
Table 5: Smyths Toys Ltd: key facts
Table 6: Smyths Toys Ltd: Key Employees
Table 7: myToys.de GmbH: key facts
Table 8: myToys.de GmbH: Key Employees
Table 9: Amazon.com, Inc.: key facts
Table 10: Amazon.com, Inc.: Annual Financial Ratios
Table 11: Amazon.com, Inc.: Key Employees
Table 12: Amazon.com, Inc.: Key Employees Continued
Table 13: Lego AS: key facts
Table 14: Lego AS: Key Employees
Table 15: Germany size of population (million), 2018-22
Table 16: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 17: Germany gdp (current prices, $ billion), 2018-22
Table 18: Germany inflation, 2018-22
Table 19: Germany consumer price index (absolute), 2018-22
Table 20: Germany exchange rate, 2018-22

List of Figures

Figure 1: Germany toys & games retail market value: $ million, 2017-22
Figure 2: Germany toys & games retail market geography segmentation: % share, by value, 2022
Figure 3: Germany toys & games retail market distribution: % share, by value, 2022
Figure 4: Germany toys & games retail market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the toys & games retail market in Germany, 2022
Figure 6: Drivers of buyer power in the toys & games retail market in Germany, 2022
Figure 7: Drivers of supplier power in the toys & games retail market in Germany, 2022
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Germany, 2022
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Germany, 2022
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Germany, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Smyths Toys Ltd
myToys.de GmbH
Amazon.com, Inc.
Lego AS

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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