This report brings together multiple data sources to provide a comprehensive overview of the tobacco sector in Turkey, as part of the publisher's global coverage of the sector.
Cigarettes is the only category in the Turkish tobacco sector, in 2021. Convenience stores is the leading channel for distribution of tobacco products in the country. Smoking is more prevalent amongst men than women in the country. Value sales of cigarette products are expected to marginally grow over the forecast in coming years despite increased taxes and stricter rules.
Cigarettes is the only category in the Turkish tobacco sector, in 2021. Convenience stores is the leading channel for distribution of tobacco products in the country. Smoking is more prevalent amongst men than women in the country. Value sales of cigarette products are expected to marginally grow over the forecast in coming years despite increased taxes and stricter rules.
It includes analysis on the following:
- Market Context: The report provides comparative analysis of the value shares of Turkey in the Eastern Europe and global tobacco sector. Additionally, the per capita expenditure of tobacco in Romania is also compared with the Eastern Europe and global levels.
- Market Size and Structure: The report offers an overview of the growth at a sector level and provides analysis of cigarettes. The category is analyzed by value, volume, and CAGR for the period 2016-2026. The section also includes value analysis of segments, value and volume analysis of sub-segments for the period 2016-2026. Also provides analysis on per capita expenditure of tobacco in Turkey, by category, compared to the Eastern Europe and global markets.
- Taxation and Retail: It covers taxation landscape in the country and effects in the tobacco sector.
- Manufacturers and Brands: The report provides analysis on leading companies by category in 2021 and analyzes the market share.
- The Smoking Population: The report covers consumption of tobacco by gender in Turkey.
- Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Turkey.
- Prospects and Forecasts: The report covers forecast analysis of categories in the tobacco sector.
- Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Turkey, with a detailed summary of the economy, labor market, and demographics.
- Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.
- Time period: The report provides sector value and volume data, including category and sector level data for the period 2016-2026. Distribution channel data is of 2021, and company data is included for 2021.
Scope
- Per capita expenditure of tobacco was lower in Turkey than the global and regional levels in 2021
- The per capita expenditure of cigarettes was lower than the global and regional level in 2021
- Convenience stores was the leading distribution channel in the cigarettes category, with a volume share of 44.3% in 2021
- Due to the high tobacco prevalence rate, the Turkish government has raised excise taxes on tobacco products in the country.
- Parliament, owned by Philip Morris International Inc, is the leading brand in the cigarettes category, in 2021
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
- Report scope
- Part 1: Introduction
- Executive Summary
- Part 2: Market Context
- Value growth analysis by region
- PCE of Turkey compared to global and Eastern Europe markets
- Part 3: Market Size and Structure
- Turkey tobacco sector snapshot
- Market size analysis -category: cigarettes
- Segment analysis : cigarettes
- Sub-segment analysis: cigarettes
- Per capita expenditure analysis by category
- Part 4: Taxation and Retail
- Tax incidence comparison -cigarettes
- Channel Share Analysis-cigarettes
- Part 5 Manufacturers and Brands
- Leading companies by volume share -cigarettes
- Brand share analysis of top five companies by category
- Part 6: The Smoking population
- Smoking population, by gender
- Part 8: Macroeconomic Analysis
- GDP growth and inflation
- Population growth
- Labor market trend
- Economic summary, labor market trends, and demographic trends
- Turkey risk index (GCRI) 2021
- Turkey risk analysis -compared to global and Eastern Europe markets
- Methodology
- Definitions
- Appendix
- Leading categories (value), 2021
- Fastest-growing segments (value), 2021
- Leading companies by category (volume), 2021*
- Leading channel by category (volume), 2021*
- Cigarettes -value analysis by segment, 2016-2026
- Cigarettes-value analysis by sub-segment, 2016-2026
- Cigarettes -volume analysis by sub-segment, 2016-2026
- Change in distribution share in cigarettes, 2016-2021
- Brand volume shares of top five companies by category, 2021
- Performance Overview (Score: 1-100)
- Sector data, by category
- Per capita expenditure (US$), 2016-2026
- Tobacco volume sales distribution in Turkey, by category, 2021
- Brand volume share by category, 2021
- Real GDP (RON Billion) Value and Annual Growth (%), 2018-2026
- Nominal GDP (RON Billion) Value and Annual Growth (%), 2018-2026
- Consumer Price Inflation (%), 2018-2026
- Employed People (Million) and Unemployment Rate (%), 2018-2026
- Nominal household final consumption expenditure and annual growth (%), 2018-2026
- Population and annual growth (%), 2018-2026
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2016-2026
- Value share of Turkey in the global and Eastern European tobacco sector, 2021-2026
- Per capita expenditure comparison -Turkey , Eastern Europe, and global, 2016-2026
- Market size and growth analysis by value, tobacco products sector, 2016-2026
- Market size and growth analysis by value and volume, cigarettes category, 2016-2026
- Key distribution channels -cigarettes, in million pieces
- Leading companies (in volume million pieces) in the cigarettes category, 2021
- Percentages of adult smokers by gender, 2007-2026
- Cigarettes consumption, million pieces, 2016-2026
- Real GDP (RON billion) and annual growth (%)
- Nominal GDP (RON billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in RON terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Five lowest-risk nations in GCRI Q4 2021
- Five highest-risk nations in GCRI Q4 2021
- Turkey’s performance in country risk analysis in comparison Eastern Europe and world average
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- British American Tobacco Plc
- Japan Tobacco Inc
- Philip Morris International Inc
- Imperial Brands Plc
