The Europe Email Marketing Software Market should witness market growth of 10.4% CAGR during the forecast period (2022-2028).
Social media may be efficient at generating leads; however, emails are still more successful at keeping customers' attention and boosting conversion rates. Direct marketing is regarded as the most effective method of reaching a specific audience.
This is because when a message is provided to a target audience via email as opposed to a social media post, there is a higher probability that they will pay close attention to it. Additionally, emails enable user to personalize each communication, connecting with your target audience and encouraging them to learn more about offerings.
The most popular email marketing tool is direct sales, which uses emails for advertising deals. It typically comes with a product catalog similar to those printed and mailed-out catalogs. Either a purchased list or a mailing list can get the emails.
Due to increased marketing expenditure by most regional end-user sectors and escalating social media adoption, Europe's market for marketing automation software is projected to expand significantly. Some of the key drivers include the expanding use of SaaS cloud services, rising demand for data integration services, and growing 5G network coverage.
The Germany market dominated the Europe Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $149.9 million by 2028.The UK market is anticipated to grow at a CAGR of 9.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 11.2% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Social media may be efficient at generating leads; however, emails are still more successful at keeping customers' attention and boosting conversion rates. Direct marketing is regarded as the most effective method of reaching a specific audience.
This is because when a message is provided to a target audience via email as opposed to a social media post, there is a higher probability that they will pay close attention to it. Additionally, emails enable user to personalize each communication, connecting with your target audience and encouraging them to learn more about offerings.
The most popular email marketing tool is direct sales, which uses emails for advertising deals. It typically comes with a product catalog similar to those printed and mailed-out catalogs. Either a purchased list or a mailing list can get the emails.
Due to increased marketing expenditure by most regional end-user sectors and escalating social media adoption, Europe's market for marketing automation software is projected to expand significantly. Some of the key drivers include the expanding use of SaaS cloud services, rising demand for data integration services, and growing 5G network coverage.
The Germany market dominated the Europe Email Marketing Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $149.9 million by 2028.The UK market is anticipated to grow at a CAGR of 9.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 11.2% during (2022-2028).
Based on Vertical, the market is segmented into Retail & Consumer Goods, Healthcare, IT & Telecom, Travel & Transportation, Media & Entertainment, BFSI, Education and Others. Based on Channel, the market is segmented into Business To Business and Business To Customers. Based on Deployment Model, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting & Analytics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
Scope of the Study
By Vertical
- Retail & Consumer Goods
- Healthcare
- IT & Telecom
- Travel & Transportation
- Media & Entertainment
- BFSI
- Education
- Others
By Channel
- Business To Business
- Business To Customers
By Deployment Model
- Cloud
- On-premise
By Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting & Analytics
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Email Marketing Software Market, by Vertical
1.4.2 Europe Email Marketing Software Market, by Channel
1.4.3 Europe Email Marketing Software Market, by Deployment Model
1.4.4 Europe Email Marketing Software Market, by Application
1.4.5 Europe Email Marketing Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Email Marketing Software Market
Chapter 4. Europe Email Marketing Software Market by Vertical
4.1 Europe Retail & Consumer Goods Market by Country
4.2 Europe Healthcare Market by Country
4.3 Europe IT & Telecom Market by Country
4.4 Europe Travel & Transportation Market by Country
4.5 Europe Media & Entertainment Market by Country
4.6 Europe BFSI Market by Country
4.7 Europe Education Market by Country
4.8 Europe Other Vertical Market by Country
Chapter 5. Europe Email Marketing Software Market by Channel
5.1 Europe Business To Business Market by Country
5.2 Europe Business To Customers Market by Country
Chapter 6. Europe Email Marketing Software Market by Deployment Model
6.1 Europe Cloud Market by Country
6.2 Europe On-premise Market by Country
Chapter 7. Europe Email Marketing Software Market by Application
7.1 Europe Email Lead Generation Market by Country
7.2 Europe Sales Reporting Market by Country
7.3 Europe Customer Management Market by Country
7.4 Europe Template Management Market by Country
7.5 Europe Reporting & Analytics Market by Country
7.6 Europe Others Market by Country
Chapter 8. Europe Email Marketing Software Market by Country
8.1 Germany Email Marketing Software Market
8.1.1 Germany Email Marketing Software Market by Vertical
8.1.2 Germany Email Marketing Software Market by Channel
8.1.3 Germany Email Marketing Software Market by Deployment Model
8.1.4 Germany Email Marketing Software Market by Application
8.2 UK Email Marketing Software Market
8.2.1 UK Email Marketing Software Market by Vertical
8.2.2 UK Email Marketing Software Market by Channel
8.2.3 UK Email Marketing Software Market by Deployment Model
8.2.4 UK Email Marketing Software Market by Application
8.3 France Email Marketing Software Market
8.3.1 France Email Marketing Software Market by Vertical
8.3.2 France Email Marketing Software Market by Channel
8.3.3 France Email Marketing Software Market by Deployment Model
8.3.4 France Email Marketing Software Market by Application
8.4 Russia Email Marketing Software Market
8.4.1 Russia Email Marketing Software Market by Vertical
8.4.2 Russia Email Marketing Software Market by Channel
8.4.3 Russia Email Marketing Software Market by Deployment Model
8.4.4 Russia Email Marketing Software Market by Application
8.5 Spain Email Marketing Software Market
8.5.1 Spain Email Marketing Software Market by Vertical
8.5.2 Spain Email Marketing Software Market by Channel
8.5.3 Spain Email Marketing Software Market by Deployment Model
8.5.4 Spain Email Marketing Software Market by Application
8.6 Italy Email Marketing Software Market
8.6.1 Italy Email Marketing Software Market by Vertical
8.6.2 Italy Email Marketing Software Market by Channel
8.6.3 Italy Email Marketing Software Market by Deployment Model
8.6.4 Italy Email Marketing Software Market by Application
8.7 Rest of Europe Email Marketing Software Market
8.7.1 Rest of Europe Email Marketing Software Market by Vertical
8.7.2 Rest of Europe Email Marketing Software Market by Channel
8.7.3 Rest of Europe Email Marketing Software Market by Deployment Model
8.7.4 Rest of Europe Email Marketing Software Market by Application
Chapter 9. Company Profiles
9.1 Salesforce.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Intuit, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.3 HubSpot, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisitions and Mergers:
9.4 Benchmark Internet Group, LLC (Polaris Software, LLC)
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Acquisition and Mergers:
9.5 CM Group (Campaign Monitor)
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Product Launches and Product Expansions:
9.5.2.2 Acquisition and Mergers:
9.6 Zoho Corporation Pvt. Ltd.
9.6.1 Company Overview
9.6.2 Recent Strategies and Developments:
9.6.2.1 Product Launches and Product Expansions:
9.7 ConvertKit LLC
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Acquisition and Mergers:
9.8 AWeber Systems, Inc.
9.8.1 Company Overview
9.9 Jivox Corporation
9.9.1 Company Overview
9.10. Martal Group
9.10.1 Company Overview
Companies Mentioned
- Salesforce.com, Inc.
- Intuit, Inc.
- HubSpot, Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM Group (Campaign Monitor)
- Zoho Corporation Pvt. Ltd.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jivox Corporation
- Martal Group
Methodology
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