Content Moderation Services Market By Component, By Deployment Mode, By Content Type, By Organization Size, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market

CHAPTER 4: CONTENT MODERATION SERVICES MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Solution
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3 Services
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country

CHAPTER 5: CONTENT MODERATION SERVICES MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.1.1 Market size and forecast
5.2 On-Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country

CHAPTER 6: CONTENT MODERATION SERVICES MARKET, BY CONTENT TYPE
6.1 Overview
6.1.1 Market size and forecast
6.2 Image
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3 Text
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4 Video
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country

CHAPTER 7: CONTENT MODERATION SERVICES MARKET, BY ORGANIZATION SIZE
7.1 Overview
7.1.1 Market size and forecast
7.2 Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market share analysis by country
7.3 Small and Medium-sized Enterprises
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market share analysis by country

CHAPTER 8: CONTENT MODERATION SERVICES MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 IT and Telecommunication
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market share analysis by country
8.3 Government
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market share analysis by country
8.4 Retail and E-Commerce
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market share analysis by country
8.5 Healthcare
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market share analysis by country
8.6 Media and Entertainment
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market share analysis by country
8.7 Education
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market share analysis by country
8.8 Others
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market share analysis by country

CHAPTER 9: CONTENT MODERATION SERVICES MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Mode
9.2.4 North America Market size and forecast, by Content Type
9.2.5 North America Market size and forecast, by Organization Size
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U. S.
9.2.7.1.1 Key market trends, growth factors and opportunities
9.2.7.1.2 Market size and forecast, by Component
9.2.7.1.3 Market size and forecast, by Deployment Mode
9.2.7.1.4 Market size and forecast, by Content Type
9.2.7.1.5 Market size and forecast, by Organization Size
9.2.7.1.6 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Key market trends, growth factors and opportunities
9.2.7.2.2 Market size and forecast, by Component
9.2.7.2.3 Market size and forecast, by Deployment Mode
9.2.7.2.4 Market size and forecast, by Content Type
9.2.7.2.5 Market size and forecast, by Organization Size
9.2.7.2.6 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Mode
9.3.4 Europe Market size and forecast, by Content Type
9.3.5 Europe Market size and forecast, by Organization Size
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 UK
9.3.7.1.1 Key market trends, growth factors and opportunities
9.3.7.1.2 Market size and forecast, by Component
9.3.7.1.3 Market size and forecast, by Deployment Mode
9.3.7.1.4 Market size and forecast, by Content Type
9.3.7.1.5 Market size and forecast, by Organization Size
9.3.7.1.6 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Key market trends, growth factors and opportunities
9.3.7.2.2 Market size and forecast, by Component
9.3.7.2.3 Market size and forecast, by Deployment Mode
9.3.7.2.4 Market size and forecast, by Content Type
9.3.7.2.5 Market size and forecast, by Organization Size
9.3.7.2.6 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Key market trends, growth factors and opportunities
9.3.7.3.2 Market size and forecast, by Component
9.3.7.3.3 Market size and forecast, by Deployment Mode
9.3.7.3.4 Market size and forecast, by Content Type
9.3.7.3.5 Market size and forecast, by Organization Size
9.3.7.3.6 Market size and forecast, by Industry Vertical
9.3.7.4 Italy
9.3.7.4.1 Key market trends, growth factors and opportunities
9.3.7.4.2 Market size and forecast, by Component
9.3.7.4.3 Market size and forecast, by Deployment Mode
9.3.7.4.4 Market size and forecast, by Content Type
9.3.7.4.5 Market size and forecast, by Organization Size
9.3.7.4.6 Market size and forecast, by Industry Vertical
9.3.7.5 Spain
9.3.7.5.1 Key market trends, growth factors and opportunities
9.3.7.5.2 Market size and forecast, by Component
9.3.7.5.3 Market size and forecast, by Deployment Mode
9.3.7.5.4 Market size and forecast, by Content Type
9.3.7.5.5 Market size and forecast, by Organization Size
9.3.7.5.6 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Key market trends, growth factors and opportunities
9.3.7.6.2 Market size and forecast, by Component
9.3.7.6.3 Market size and forecast, by Deployment Mode
9.3.7.6.4 Market size and forecast, by Content Type
9.3.7.6.5 Market size and forecast, by Organization Size
9.3.7.6.6 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
9.4.4 Asia-Pacific Market size and forecast, by Content Type
9.4.5 Asia-Pacific Market size and forecast, by Organization Size
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Key market trends, growth factors and opportunities
9.4.7.1.2 Market size and forecast, by Component
9.4.7.1.3 Market size and forecast, by Deployment Mode
9.4.7.1.4 Market size and forecast, by Content Type
9.4.7.1.5 Market size and forecast, by Organization Size
9.4.7.1.6 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Key market trends, growth factors and opportunities
9.4.7.2.2 Market size and forecast, by Component
9.4.7.2.3 Market size and forecast, by Deployment Mode
9.4.7.2.4 Market size and forecast, by Content Type
9.4.7.2.5 Market size and forecast, by Organization Size
9.4.7.2.6 Market size and forecast, by Industry Vertical
9.4.7.3 India
9.4.7.3.1 Key market trends, growth factors and opportunities
9.4.7.3.2 Market size and forecast, by Component
9.4.7.3.3 Market size and forecast, by Deployment Mode
9.4.7.3.4 Market size and forecast, by Content Type
9.4.7.3.5 Market size and forecast, by Organization Size
9.4.7.3.6 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Key market trends, growth factors and opportunities
9.4.7.4.2 Market size and forecast, by Component
9.4.7.4.3 Market size and forecast, by Deployment Mode
9.4.7.4.4 Market size and forecast, by Content Type
9.4.7.4.5 Market size and forecast, by Organization Size
9.4.7.4.6 Market size and forecast, by Industry Vertical
9.4.7.5 South Korea
9.4.7.5.1 Key market trends, growth factors and opportunities
9.4.7.5.2 Market size and forecast, by Component
9.4.7.5.3 Market size and forecast, by Deployment Mode
9.4.7.5.4 Market size and forecast, by Content Type
9.4.7.5.5 Market size and forecast, by Organization Size
9.4.7.5.6 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Key market trends, growth factors and opportunities
9.4.7.6.2 Market size and forecast, by Component
9.4.7.6.3 Market size and forecast, by Deployment Mode
9.4.7.6.4 Market size and forecast, by Content Type
9.4.7.6.5 Market size and forecast, by Organization Size
9.4.7.6.6 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Mode
9.5.4 LAMEA Market size and forecast, by Content Type
9.5.5 LAMEA Market size and forecast, by Organization Size
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Key market trends, growth factors and opportunities
9.5.7.1.2 Market size and forecast, by Component
9.5.7.1.3 Market size and forecast, by Deployment Mode
9.5.7.1.4 Market size and forecast, by Content Type
9.5.7.1.5 Market size and forecast, by Organization Size
9.5.7.1.6 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Key market trends, growth factors and opportunities
9.5.7.2.2 Market size and forecast, by Component
9.5.7.2.3 Market size and forecast, by Deployment Mode
9.5.7.2.4 Market size and forecast, by Content Type
9.5.7.2.5 Market size and forecast, by Organization Size
9.5.7.2.6 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Key market trends, growth factors and opportunities
9.5.7.3.2 Market size and forecast, by Component
9.5.7.3.3 Market size and forecast, by Deployment Mode
9.5.7.3.4 Market size and forecast, by Content Type
9.5.7.3.5 Market size and forecast, by Organization Size
9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments

CHAPTER 11: COMPANY PROFILES
11.1 Alphabet Inc.
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 Amazon Web Services Inc.
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 Cogito Tech LLC
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 Accenture PLC
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 Microsoft Corporation
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 Genpact Limited
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 Alibaba Cloud
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 Wipro Limited
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 Besedo Global Services AB
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 Appen Limited
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments

Executive Summary

According to this report, titled, 'Content Moderation Services Market,' the content moderation services market was valued at $8.5 billion in 2021, and is estimated to reach $26.3 billion by 2031, growing at a CAGR of 12.2% from 2022 to 2031.

The Marketing Cloud Platform Market is likely to experience a significant growth rate of 12.2% from 2022-2031, owing to increasing market demand from media and entertainment sector.

Content moderation services can help businesses gain insight into the mind of consumers and formulate marketing strategies accordingly. In addition, it helps websites to maintain a positive user interaction by removing offensive comments. A company's social media posts can also cause users to feel hurt when someone targets a person and makes hateful or offensive remarks. Content moderators protect users from offensive content and create a positive brand image by protecting them from other users' offensive content.

Furthermore, to boosting online marketing campaigns, user-generated content is also meant to boost brand awareness. A brand's visibility in the digital space tends to increase for brands with more customer interaction. Social media sharing product features can generate huge buzz for a brand when launching a new product. It is possible to create a digital marketing strategy regarding the launch of a new product by ensuring that comments are monitored that don’t adhere to the website guidelines and can be successfully managed through content moderation services. Such factor provides lucrative growth opportunities for the market.

Factors such as emergence of advanced technologies such as blockchain, artificial intelligence (AI) and machine learning (ML) and increase in adoption of content moderation services in various end-use industries, primarily drive the growth of the global content moderation services market. However, high cost associated with the implementation and maintenance with content moderation services, may hamper the market growth to some extent. On the other hand, increase in adoption of end-to-end cross-platforms solutions is expected to provide lucrative opportunities for the market growth during the forecast period.

On the contrary, due to the rise of criminal and violent content such as killing threats, shooting, explosives, suicides, cruelty, and other hateful crimes on social media sites, companies are more relying on content moderation services, thereby creating growth opportunities for all stakeholders in the coming years. In addition, implementation of hybrid approach, need for enhanced quality management and strictly adherence of content policies, will also provide the numerous opportunities for the market growth during the forecast period.

The content moderation services market is segmented on the basis of component, deployment mode, content type, organization size, industry vertical, and region. On the basis of component, it is bifurcated into solutions and services. On the basis of deployment model, it is divided into on-premises and cloud. On the basis of content type, it is categorized into image, text and video. On the basis of organizational size, the market is segmented into SMEs and large enterprises. On the basis of industry vertical, the market is categorized into BFSI, IT and telecom, government, healthcare, education, transportation, media & entertainment, energy and utilities, and others. Region wise, it is analyzed across North America (the U.S. and Canada), Europe (the UK, Germany, France, Italy, Spain and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South-Korea and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).

The content moderation services market key players profiled in the study include Accenture PLC, Alibaba Cloud, Alphabet Inc., Amazon Web Services Inc., Appen Limited, Besedo Global Services AB, Cogito Tech LLC, Genpact Limited, Microsoft Corporation and Wipro Limited. The players in the market have been actively engaged in the adoption various strategies such as acquisition, agreement, expansion, market penetration, partnership and product launch to remain competitive and gain advantage over the competitors in the market. For instance, in April 2020, Alibaba Cloud, the data intelligence backbone of Alibaba Group, elected membership to the Content Delivery and Security Association (CDSA) Technology Committee, recognizing the importance of its robust, secure and scalable cloud platform currently used by many global media and entertainment (M&E) organization’s.

Key Market Insights

By component, the solution segment was the highest revenue contributor to the market in 2021, and is estimated to reach $16,527.69 million by 2031, with a CAGR of 10.6%. However, the services segment is estimated to be the fastest growing segment with the CAGR of 15.5% during the forecast period.

By deployment mode, the on-premise segment dominated the global market share in 2021, and is estimated to reach $12,611.22 million by 2031, with a CAGR of 9.7%. However, the Cloud segment is expected to be the fastest growing segment of marketing cloud platform market during the forecast period.

Based on content type, the video segment was the highest revenue contributor to the market, with $4,574.19 million in 2021, and is estimated to reach $12,151.24 million by 2031, with a CAGR of 10.4%.

By organization size, the large enterprises segment dominated the global market share in 2021, and is estimated to reach $14,764.56 million by 2031, with a CAGR of 10.5%. However, the small and medium-sized enterprises segment is expected to be the fastest growing segment during the forecast period.

Based on industry vertical, the media and entertainment was the highest revenue contributor to the market, with $2,994.44 million in 2021, and is estimated to reach $6,592.31 million by 2031, with a CAGR of 8.3%.

Region wise, Asia-Pacific was the highest revenue contributor, accounting for $2,993.93 million in 2021, and is estimated to reach $7,364.15 million by 2031, with a CAGR of 9.6%.

Companies Mentioned

• Alphabet Inc.
• Amazon Web Services Inc.
• Cogito Tech LLC
• Accenture PLC
• Microsoft Corporation
• Genpact Limited
• Alibaba Cloud
• Wipro Limited
• Besedo Global Services Ab
• Appen Limited

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.