The eye shadow market has been greatly impacted by the COVID-19 pandemic. People's preferences for natural and environmentally friendly cosmetics have changed as a result of growing health awareness. This has raised consumer demand for high-quality products that are vegan, natural, organic, clean, and waterproof. The global eye shadow market is expanding as more people use eye makeup products to improve their appearance, the cosmetics industry is seeing positive expansion, and there is a rising consumer desire for natural cosmetics.
One of the most important methods used by several companies and industries to spread knowledge about their product offerings among targeted consumers is social media marketing. As a result, the global eye shadow market sees a crucial potential through its social media marketing approach to establish momentum and expand its customer base among its target demographics. Countries have the chance to expand their workforces and experience more economic growth as working women's participation rises. Additionally, since there are more working women, the market for eye shadow expands.
Demand and supply are dynamic in the beauty and cosmetics industry. As their knowledge and awareness about skincare increase, consumers are switching to "premium brands" for better results. As a result, it anticipates "Premium" to rank among the market's most important sectors for eye shadow. The eye shadow market is anticipated to expand rapidly during the forecast period.
The key players operating in the eye shadow market have adopted product launch, business expansion, and merger & acquisition as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global eye shadow market are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L’Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the eye shadow market analysis from 2021 to 2031 to identify the prevailing eye shadow market opportunities.
- Market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- An in-depth analysis of the eye shadow market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global eye shadow market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Sales Channel
- Online
- Offline
- Sub-Type
- Supermarkets and hypermarkets
- Mass merchandiser
- Departmental stores
- Mono-brand stores
- Specialty stores
By Form
- Liquid
- Powder
- Others
By Price Range
- Premium
- Mass
By Region
- North America
- U. S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia And New Zealand
- South Korea
- Asean
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest Of LAMEA
Key Market Players
- AMWAY CORPORATION
- Arbonne International LLC
- Aveda
- Avon Products, Inc.
- Chanel
- clarins group
- Coty Inc
- Estee Lauder Companies Inc.
- Kao Corp.
- Korres SA
- L'Oreal
- LOUIS VUITTON (LVMH)
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Co Ltd
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Value Chain Analysis
3.8. Market Share Analysis
CHAPTER 4: EYE SHADOW MARKET, BY FORM
4.1 Overview
4.1.1 Market size and forecast
4.2 Liquid
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Powder
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Others
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
CHAPTER 5: EYE SHADOW MARKET, BY PRICE RANGE
5.1 Overview
5.1.1 Market size and forecast
5.2 Premium
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Mass
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: EYE SHADOW MARKET, BY SALES CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Online
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Offline
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.3.4 Offline Eye Shadow Market by Sub-Type
6.3.4.1 Supermarkets and hypermarkets Market size and forecast, by region
6.3.4.2 Mass merchandiser Market size and forecast, by region
6.3.4.3 Departmental stores Market size and forecast, by region
6.3.4.4 Mono-brand stores Market size and forecast, by region
6.3.4.5 Specialty stores Market size and forecast, by region
CHAPTER 7: EYE SHADOW MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Form
7.2.3 North America Market size and forecast, by Price Range
7.2.4 North America Market size and forecast, by Sales Channel
7.2.4.1 North America Offline Eye Shadow Market by Sub-Type
7.2.5 North America Market size and forecast, by country
7.2.5.1 U. S.
7.2.5.1.1 Market size and forecast, by Form
7.2.5.1.2 Market size and forecast, by Price Range
7.2.5.1.3 Market size and forecast, by Sales Channel
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Form
7.2.5.2.2 Market size and forecast, by Price Range
7.2.5.2.3 Market size and forecast, by Sales Channel
7.2.5.3 Mexico
7.2.5.3.1 Market size and forecast, by Form
7.2.5.3.2 Market size and forecast, by Price Range
7.2.5.3.3 Market size and forecast, by Sales Channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Form
7.3.3 Europe Market size and forecast, by Price Range
7.3.4 Europe Market size and forecast, by Sales Channel
7.3.4.1 Europe Offline Eye Shadow Market by Sub-Type
7.3.5 Europe Market size and forecast, by country
7.3.5.1 UK
7.3.5.1.1 Market size and forecast, by Form
7.3.5.1.2 Market size and forecast, by Price Range
7.3.5.1.3 Market size and forecast, by Sales Channel
7.3.5.2 Germany
7.3.5.2.1 Market size and forecast, by Form
7.3.5.2.2 Market size and forecast, by Price Range
7.3.5.2.3 Market size and forecast, by Sales Channel
7.3.5.3 France
7.3.5.3.1 Market size and forecast, by Form
7.3.5.3.2 Market size and forecast, by Price Range
7.3.5.3.3 Market size and forecast, by Sales Channel
7.3.5.4 Russia
7.3.5.4.1 Market size and forecast, by Form
7.3.5.4.2 Market size and forecast, by Price Range
7.3.5.4.3 Market size and forecast, by Sales Channel
7.3.5.5 Italy
7.3.5.5.1 Market size and forecast, by Form
7.3.5.5.2 Market size and forecast, by Price Range
7.3.5.5.3 Market size and forecast, by Sales Channel
7.3.5.6 Spain
7.3.5.6.1 Market size and forecast, by Form
7.3.5.6.2 Market size and forecast, by Price Range
7.3.5.6.3 Market size and forecast, by Sales Channel
7.3.5.7 Rest of Europe
7.3.5.7.1 Market size and forecast, by Form
7.3.5.7.2 Market size and forecast, by Price Range
7.3.5.7.3 Market size and forecast, by Sales Channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Form
7.4.3 Asia-Pacific Market size and forecast, by Price Range
7.4.4 Asia-Pacific Market size and forecast, by Sales Channel
7.4.4.1 Asia-Pacific Offline Eye Shadow Market by Sub-Type
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Form
7.4.5.1.2 Market size and forecast, by Price Range
7.4.5.1.3 Market size and forecast, by Sales Channel
7.4.5.2 Japan
7.4.5.2.1 Market size and forecast, by Form
7.4.5.2.2 Market size and forecast, by Price Range
7.4.5.2.3 Market size and forecast, by Sales Channel
7.4.5.3 India
7.4.5.3.1 Market size and forecast, by Form
7.4.5.3.2 Market size and forecast, by Price Range
7.4.5.3.3 Market size and forecast, by Sales Channel
7.4.5.4 Australia And New Zealand
7.4.5.4.1 Market size and forecast, by Form
7.4.5.4.2 Market size and forecast, by Price Range
7.4.5.4.3 Market size and forecast, by Sales Channel
7.4.5.5 South Korea
7.4.5.5.1 Market size and forecast, by Form
7.4.5.5.2 Market size and forecast, by Price Range
7.4.5.5.3 Market size and forecast, by Sales Channel
7.4.5.6 Asean
7.4.5.6.1 Market size and forecast, by Form
7.4.5.6.2 Market size and forecast, by Price Range
7.4.5.6.3 Market size and forecast, by Sales Channel
7.4.5.7 Rest of Asia-Pacific
7.4.5.7.1 Market size and forecast, by Form
7.4.5.7.2 Market size and forecast, by Price Range
7.4.5.7.3 Market size and forecast, by Sales Channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Form
7.5.3 LAMEA Market size and forecast, by Price Range
7.5.4 LAMEA Market size and forecast, by Sales Channel
7.5.4.1 LAMEA Offline Eye Shadow Market by Sub-Type
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Market size and forecast, by Form
7.5.5.1.2 Market size and forecast, by Price Range
7.5.5.1.3 Market size and forecast, by Sales Channel
7.5.5.2 South Africa
7.5.5.2.1 Market size and forecast, by Form
7.5.5.2.2 Market size and forecast, by Price Range
7.5.5.2.3 Market size and forecast, by Sales Channel
7.5.5.3 Turkey
7.5.5.3.1 Market size and forecast, by Form
7.5.5.3.2 Market size and forecast, by Price Range
7.5.5.3.3 Market size and forecast, by Sales Channel
7.5.5.4 Saudi Arabia
7.5.5.4.1 Market size and forecast, by Form
7.5.5.4.2 Market size and forecast, by Price Range
7.5.5.4.3 Market size and forecast, by Sales Channel
7.5.5.5 Rest of LAMEA
7.5.5.5.1 Market size and forecast, by Form
7.5.5.5.2 Market size and forecast, by Price Range
7.5.5.5.3 Market size and forecast, by Sales Channel
CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Players
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments
CHAPTER 9: COMPANY PROFILES
9.1 AMWAY CORPORATION
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 Arbonne International LLC
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 Aveda
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 Avon Products, Inc.
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 Chanel
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 clarins group
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 Coty Inc
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 Estee Lauder Companies Inc.
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 Kao Corp.
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 Korres SA
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments
9.11 L'Oreal
9.11.1 Company overview
9.11.2 Company snapshot
9.11.3 Operating business segments
9.11.4 Product portfolio
9.11.5 Business performance
9.11.6 Key strategic moves and developments
9.12 LOUIS VUITTON (LVMH)
9.12.1 Company overview
9.12.2 Company snapshot
9.12.3 Operating business segments
9.12.4 Product portfolio
9.12.5 Business performance
9.12.6 Key strategic moves and developments
9.13 Oriflame Cosmetics
9.13.1 Company overview
9.13.2 Company snapshot
9.13.3 Operating business segments
9.13.4 Product portfolio
9.13.5 Business performance
9.13.6 Key strategic moves and developments
9.14 Revlon Inc.
9.14.1 Company overview
9.14.2 Company snapshot
9.14.3 Operating business segments
9.14.4 Product portfolio
9.14.5 Business performance
9.14.6 Key strategic moves and developments
9.15 Shiseido Co Ltd
9.15.1 Company overview
9.15.2 Company snapshot
9.15.3 Operating business segments
9.15.4 Product portfolio
9.15.5 Business performance
9.15.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Eye Shadow Market,' the eye shadow market size was valued at $2.8 billion in 2021, and is estimated to reach $5.1 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.Eye shadow can be used to draw attention to the eyes or to give them depth and dimension. It can also be used to enhance the color of the eyes or to make them appear larger. Different colors and textures of eye makeup are available. Despite also being available in liquid, pencil, cream, and mousse forms, it is mostly powdered. The companies have expanded their marketing strategies using celebrities and brand ambassadors on social media sites including Instagram, Facebook, YouTube, Pinterest, Twitter, and blogs that are specifically about makeup. Through beauty tutorials centered on particular products, these digital channels not only increase customer education but also generate product demand. In order to entice customers to try new products, it has enabled businesses to interact directly with consumers. Thus, all these eye shadow market trends is providing eye shadow market opportunities for market growth.
Particularly in emerging economies, the rate of growth in the world's per capita income has been rapid in recent years. In many developing and developed economies, increased urbanization, an increase in middle-class customers, and a rise in the rate of female labor force participation have fostered convenience-oriented lives, raising the appeal of cosmetics products. Estimates predict that in developing countries as opposed to industrialized countries, per capita income will rise significantly during the next decade. For the expansion of the eye shadow market, this has significant implications.
According to eye shadow market analysis, the market is analyzed based on form, price range, sales channel, and region. By form, the market is divided into liquid, powder, and others. Among these, the powder segment occupied the major eye shadow market share of the market in 2021, and is projected to maintain its dominance during the forecast period. Nowadays, powder eye shadows can also be found in pencil form, which makes them more convenient to utilize. It helps with eye contouring and the correct application of color. Powder eyeshadow makes it easier to get contemporary looks like ombre eyes, bright eye makeup, and multi-colored eye makeup by enabling you to layer and blend multiple colors.
By sales channel, it is classified into online and offline. Further, offline segment is bifurcated into supermarkets & hypermarkets, mass merchandisers, departmental stores, mono-brand stores, and specialty stores. The offline segment dominates the market during the forecast period. This is a result of the popularity of retail store channels, which provide buyers a personal look at the products and enable a speedy evaluation of quality and specifications. The opportunity to evaluate prices and product quality, as well as the accessibility of a large variety of products provided by various businesses. As more beauty brands engage in direct consumer contact in an effort to cultivate devoted patrons, the hypermarkets/supermarkets segment is becoming more and more popular.
The region that dominated the global eye shadow market in 2021 was Asia-Pacific, and this dominance is anticipated to continue throughout the eye shadow market forecast period. The Asia-Pacific region is expected to experience the fastest eye shadow market growth during the forecast period. Indian consumers' growing knowledge and awareness of skincare is also anticipated to promote market expansion worldwide. In India, the value of beauty has significantly increased during the past few years.
In addition, in response to the COVID-19 pandemic epidemic, companies are spending more money on social media ads to promote their organic products. But the implementation of lockdown and curfew procedures on a global scale has impacted both domestic and foreign manufacture of eye shadow products, which in turn restrains eye shadow market expansion. Since a result, the COVID-19 pandemic had a detrimental effect on the market for eye shadow in 2020 as companies' sales declined and their operations were suspended.
Natural cosmetics are anticipated to see a significant increase in demand over the next five years. Customers want to use cosmetics that have few negative effects and are less toxic. Additionally, in order to meet consumer demands, producers are likely to employ natural ingredients in their products. In an effort to highlight the natural qualities of their eye shadow products, many major industry companies, including L'Oréal, Unilever, Color Bar, and Avon, plan to invest significant amounts of money.
The major players analyzed for global eye shadow industry are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L’Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.
KEY FINDINGS OF STUDY
By form, the powder segment was the highest revenue contributor to the market, with $1,352.3 million in 2021, and is estimated to reach $2,534.2 million by 2031, with a CAGR of 6.6%.By price range, the mass segment was the highest revenue contributor to the market, with $1,623.8 million in 2021, and is estimated to reach $2,895.5 million by 2031, with a CAGR of 6.0%.
Depending on sales channel, the offline segment was the highest revenue contributor to the market, with $2,363.9 million in 2021, and is estimated to reach $4,374.9 million by 2031, with a CAGR of 6.4%.
Region wise, Asia-Pacific was the highest revenue contributor, accounting for $1,000.9 million in 2021, and is estimated to reach $2,014.9 million by 2031, with a CAGR of 7.3%.
Companies Mentioned
- Amway Corporation
- Arbonne International LLC
- Aveda
- Avon Products, Inc.
- Chanel
- Clarins Group
- Coty Inc.
- Estee Lauder Companies Inc.
- Kao Corp.
- Korres SA
- L'oreal
- Louis Vuitton (Lvmh)
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Co Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 250 |
Published | October 2022 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD | $ 2.8 billion |
Forecasted Market Value ( USD | $ 5.1 billion |
Compound Annual Growth Rate | 6.2% |
Regions Covered | Global |
No. of Companies Mentioned | 15 |