Eye Shadow Market Report and Forecast 2024-2032

Market Outlook

According to this report, the eye shadow market size reached a value of USD 3.47 billion in 2023. Aided by increasing demand for cosmetic products and the growing applications of eye shadow in the beauty sector, the market is projected to further grow at a CAGR of 6.5% between 2024 and 2032 to reach a value of USD 6.13 billion by 2032.

Eye shadow is a cosmetic product applied to the eyelids and under the eyes to enhance and accentuate the eyes. It is available in various forms, including powder, cream, and liquid, and in a wide range of colours and finishes, such as matte, shimmer, and glitter. Eye shadow is a fundamental component of makeup routines, used to create different looks, from natural and subtle to bold and dramatic. The market is experiencing significant growth due to the rising interest in beauty and personal care, the increasing influence of social media, and the continuous innovation in cosmetic products.

The increasing demand for cosmetic products is driving the eye shadow market growth. With the growing awareness of beauty and personal care, there has been a significant shift towards the use of makeup products, including eye shadow. Eye shadow enhances the appearance of the eyes, adds depth and dimension, and complements various makeup looks. The rising interest in makeup and the growing influence of beauty trends have driven the demand for eye shadow products.

The rising influence of social media and beauty influencers also plays a significant role in the market's growth. Social media platforms, such as Instagram, YouTube, and TikTok, have become powerful tools for beauty influencers to showcase makeup tutorials, product reviews, and beauty trends. The increasing popularity of beauty content on social media has driven the demand for eye shadow products, as consumers seek to recreate the looks and styles showcased by influencers.

The expanding applications of eye shadow in various sectors significantly contribute to the market's growth. In the fashion and entertainment sector, eye shadow is widely used by makeup artists to create elaborate and creative looks for fashion shows, photo shoots, and performances. The increasing focus on beauty and aesthetics in the fashion and entertainment sector has driven the adoption of eye shadow products, consequently driving up the eye shadow market share.

In the retail sector, eye shadow is available in a wide range of formulations, colours, and packaging, catering to different consumer preferences and skin tones. The growing demand for premium and innovative eye shadow products has boosted the adoption of eye shadow in the retail sector. Additionally, the increasing focus on e-commerce and online sales of beauty products has further driven the market growth.

North America holds a significant share in the market, driven by the growing interest in beauty and personal care, the increasing influence of beauty influencers, and the presence of leading cosmetic brands in the region. The rising demand for innovative and high-quality eye shadow products has boosted the market growth in North America. Moreover, the region's strong focus on research and development and the presence of a robust beauty sector further support market growth.

As per the eye shadow market analysis, Powder eye shadow represents the largest segment, driven by its ease of application and versatility for various makeup looks. Cream and liquid eye shadows are gaining traction for their smooth application and vibrant color payoff. Stick eye shadows are also significant, offering convenience and portability for on-the-go makeup application.

Market Segmentation

The market can be divided based on form, price range, distribution channel, and region.

Market Breakup by Form

• Liquid
• Powder
• Others

Market Breakup by Price Range

• Premium
• Mass

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Departmental Stores
• Speciality Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Latin America
• Middle East and Africa
• Asia Pacific

Competitive landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global eye shadow market. some of the major players explored in the report are as follows:

• Revlon Consumer Products LLC
• Chanel Limited
• The Estee Lauder Companies Inc.
• L'Oreal Group
• Sheever Cosmetics Ulc (Inglot)
• Amway Corporation
• Shiseido Company, Limited
• LA BOUCHE ROUGE
• AVEDA CORP.
• Clarins Group
• Others