The energy supplement market size was valued at $83,456.3 million in 2021 and is estimated to reach $152,468.5 million by 2031, registering a CAGR of 6.4 from 2022 to 2031. Energy drink is a specialized nutrition product that is designed to boost performance. It is a beverage that is marketed as being able to improve mental clarity and physical performance. It contains high concentrations of a stimulant ingredient typically caffeine along with sugar and supplements, such as vitamins or carnitine. Change in consumer preference toward consumption of energy drinks and healthy lifestyle is anticipated to create lucrative opportunities for market expansion during the forecast period.
To increase product sales, brands in the Indian market for energy supplements are optimistic about online and digital marketing. E-commerce and social media are increasingly the preferred platforms for energy drinks, gummies, and gels' digital advertising. To maintain their revenue streams, many companies provide promotions and customer loyalty programs.
The COVID-19 epidemic had a negative impact on the market for energy supplement in 2020. The distribution channel structure of the energy supplement business was significantly impacted by travel restrictions as a result of the global shutdown. Most of the energy supplement manufacturing units were shut down which declined production of the energy supplement, thereby decreased the growth of the energy supplement market in 2020.
The energy supplement market is segmented into product type, end user, sales channel, and region. On the basis of product type, the market is categorized into energy drinks, energy gels, energy bars, gummies, and others. On the basis of end user, the market is classified into kids, adults, and teenagers. On the basis of sales channel, the market is fragmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Region wise, it is analyzed across North America (the U. S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi, and rest of LAMEA).
The players operating in the energy supplement market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.
To increase product sales, brands in the Indian market for energy supplements are optimistic about online and digital marketing. E-commerce and social media are increasingly the preferred platforms for energy drinks, gummies, and gels' digital advertising. To maintain their revenue streams, many companies provide promotions and customer loyalty programs.
The COVID-19 epidemic had a negative impact on the market for energy supplement in 2020. The distribution channel structure of the energy supplement business was significantly impacted by travel restrictions as a result of the global shutdown. Most of the energy supplement manufacturing units were shut down which declined production of the energy supplement, thereby decreased the growth of the energy supplement market in 2020.
The energy supplement market is segmented into product type, end user, sales channel, and region. On the basis of product type, the market is categorized into energy drinks, energy gels, energy bars, gummies, and others. On the basis of end user, the market is classified into kids, adults, and teenagers. On the basis of sales channel, the market is fragmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Region wise, it is analyzed across North America (the U. S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi, and rest of LAMEA).
The players operating in the energy supplement market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy supplement market analysis from 2021 to 2031 to identify the prevailing energy supplement market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the energy supplement market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global energy supplement market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
- Energy Drinks
- Energy Gels
- Energy Bars
- Gummies
- Others
By End User
- Kids
- Adults
- Teenagers
By Sales Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Online Sales Channel
By Region
- North America
- U. S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Spain
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- South Africa
- Saudi Arabia
- Rest Of LAMEA
Key Market Players
- Brighter Foods Ltd
- Kind LLC
- McKee Foods Corporation
- NuGo Nutrition
- Premier Nutrition Inc
- Probar LLC
- Quest Nutrition
- The Kellogg Company
- AriZona Beverage Co.
- Living Essentials, LLC
- National Beverage Corp.
- Rockstar, Inc.
- Suntory Holdings Limited
- The Coca-Cola Company
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: ENERGY SUPPLEMENT MARKET, BY PRODUCT TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Energy Drinks
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Energy Gels
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Energy Bars
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Gummies
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country
4.6 Others
4.6.1 Key market trends, growth factors and opportunities
4.6.2 Market size and forecast, by region
4.6.3 Market analysis by country
CHAPTER 5: ENERGY SUPPLEMENT MARKET, BY END USER
5.1 Overview
5.1.1 Market size and forecast
5.2 Kids
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Adults
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Teenagers
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
CHAPTER 6: ENERGY SUPPLEMENT MARKET, BY SALES CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Hypermarkets and Supermarkets
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Convenience Stores
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Specialty Stores
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.5 Online Sales Channel
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
CHAPTER 7: ENERGY SUPPLEMENT MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Product Type
7.2.3 North America Market size and forecast, by End User
7.2.4 North America Market size and forecast, by Sales Channel
7.2.5 North America Market size and forecast, by country
7.2.5.1 U. S.
7.2.5.1.1 Market size and forecast, by Product Type
7.2.5.1.2 Market size and forecast, by End User
7.2.5.1.3 Market size and forecast, by Sales Channel
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Product Type
7.2.5.2.2 Market size and forecast, by End User
7.2.5.2.3 Market size and forecast, by Sales Channel
7.2.5.3 Mexico
7.2.5.3.1 Market size and forecast, by Product Type
7.2.5.3.2 Market size and forecast, by End User
7.2.5.3.3 Market size and forecast, by Sales Channel
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Product Type
7.3.3 Europe Market size and forecast, by End User
7.3.4 Europe Market size and forecast, by Sales Channel
7.3.5 Europe Market size and forecast, by country
7.3.5.1 Germany
7.3.5.1.1 Market size and forecast, by Product Type
7.3.5.1.2 Market size and forecast, by End User
7.3.5.1.3 Market size and forecast, by Sales Channel
7.3.5.2 UK
7.3.5.2.1 Market size and forecast, by Product Type
7.3.5.2.2 Market size and forecast, by End User
7.3.5.2.3 Market size and forecast, by Sales Channel
7.3.5.3 France
7.3.5.3.1 Market size and forecast, by Product Type
7.3.5.3.2 Market size and forecast, by End User
7.3.5.3.3 Market size and forecast, by Sales Channel
7.3.5.4 Russia
7.3.5.4.1 Market size and forecast, by Product Type
7.3.5.4.2 Market size and forecast, by End User
7.3.5.4.3 Market size and forecast, by Sales Channel
7.3.5.5 Italy
7.3.5.5.1 Market size and forecast, by Product Type
7.3.5.5.2 Market size and forecast, by End User
7.3.5.5.3 Market size and forecast, by Sales Channel
7.3.5.6 Spain
7.3.5.6.1 Market size and forecast, by Product Type
7.3.5.6.2 Market size and forecast, by End User
7.3.5.6.3 Market size and forecast, by Sales Channel
7.3.5.7 Rest of Europe
7.3.5.7.1 Market size and forecast, by Product Type
7.3.5.7.2 Market size and forecast, by End User
7.3.5.7.3 Market size and forecast, by Sales Channel
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Product Type
7.4.3 Asia-Pacific Market size and forecast, by End User
7.4.4 Asia-Pacific Market size and forecast, by Sales Channel
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Product Type
7.4.5.1.2 Market size and forecast, by End User
7.4.5.1.3 Market size and forecast, by Sales Channel
7.4.5.2 Japan
7.4.5.2.1 Market size and forecast, by Product Type
7.4.5.2.2 Market size and forecast, by End User
7.4.5.2.3 Market size and forecast, by Sales Channel
7.4.5.3 India
7.4.5.3.1 Market size and forecast, by Product Type
7.4.5.3.2 Market size and forecast, by End User
7.4.5.3.3 Market size and forecast, by Sales Channel
7.4.5.4 South Korea
7.4.5.4.1 Market size and forecast, by Product Type
7.4.5.4.2 Market size and forecast, by End User
7.4.5.4.3 Market size and forecast, by Sales Channel
7.4.5.5 Australia
7.4.5.5.1 Market size and forecast, by Product Type
7.4.5.5.2 Market size and forecast, by End User
7.4.5.5.3 Market size and forecast, by Sales Channel
7.4.5.6 Rest of Asia-Pacific
7.4.5.6.1 Market size and forecast, by Product Type
7.4.5.6.2 Market size and forecast, by End User
7.4.5.6.3 Market size and forecast, by Sales Channel
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Product Type
7.5.3 LAMEA Market size and forecast, by End User
7.5.4 LAMEA Market size and forecast, by Sales Channel
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Market size and forecast, by Product Type
7.5.5.1.2 Market size and forecast, by End User
7.5.5.1.3 Market size and forecast, by Sales Channel
7.5.5.2 Argentina
7.5.5.2.1 Market size and forecast, by Product Type
7.5.5.2.2 Market size and forecast, by End User
7.5.5.2.3 Market size and forecast, by Sales Channel
7.5.5.3 UAE
7.5.5.3.1 Market size and forecast, by Product Type
7.5.5.3.2 Market size and forecast, by End User
7.5.5.3.3 Market size and forecast, by Sales Channel
7.5.5.4 South Africa
7.5.5.4.1 Market size and forecast, by Product Type
7.5.5.4.2 Market size and forecast, by End User
7.5.5.4.3 Market size and forecast, by Sales Channel
7.5.5.5 Saudi Arabia
7.5.5.5.1 Market size and forecast, by Product Type
7.5.5.5.2 Market size and forecast, by End User
7.5.5.5.3 Market size and forecast, by Sales Channel
7.5.5.6 Rest of LAMEA
7.5.5.6.1 Market size and forecast, by Product Type
7.5.5.6.2 Market size and forecast, by End User
7.5.5.6.3 Market size and forecast, by Sales Channel
CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Players
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments
CHAPTER 9: COMPANY PROFILES
9.1 Brighter Foods Ltd
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 Kind LLC
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 McKee Foods Corporation
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 NuGo Nutrition
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 Premier Nutrition Inc
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 Probar LLC
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
9.7 Quest Nutrition
9.7.1 Company overview
9.7.2 Company snapshot
9.7.3 Operating business segments
9.7.4 Product portfolio
9.7.5 Business performance
9.7.6 Key strategic moves and developments
9.8 The Kellogg Company
9.8.1 Company overview
9.8.2 Company snapshot
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Business performance
9.8.6 Key strategic moves and developments
9.9 AriZona Beverage Co.
9.9.1 Company overview
9.9.2 Company snapshot
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Business performance
9.9.6 Key strategic moves and developments
9.10 Living Essentials, LLC
9.10.1 Company overview
9.10.2 Company snapshot
9.10.3 Operating business segments
9.10.4 Product portfolio
9.10.5 Business performance
9.10.6 Key strategic moves and developments
9.11 National Beverage Corp.
9.11.1 Company overview
9.11.2 Company snapshot
9.11.3 Operating business segments
9.11.4 Product portfolio
9.11.5 Business performance
9.11.6 Key strategic moves and developments
9.12 Rockstar, Inc.
9.12.1 Company overview
9.12.2 Company snapshot
9.12.3 Operating business segments
9.12.4 Product portfolio
9.12.5 Business performance
9.12.6 Key strategic moves and developments
9.13 Suntory Holdings Limited
9.13.1 Company overview
9.13.2 Company snapshot
9.13.3 Operating business segments
9.13.4 Product portfolio
9.13.5 Business performance
9.13.6 Key strategic moves and developments
9.14 The Coca-Cola Company
9.14.1 Company overview
9.14.2 Company snapshot
9.14.3 Operating business segments
9.14.4 Product portfolio
9.14.5 Business performance
9.14.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Energy Supplement Market,' the energy supplement market was valued at $83.5 billion in 2021, and is estimated to reach $152.5 billion by 2031, growing at a CAGR of 6.4% from 2022 to 2031.Energy drinks and gels are specialized nutrition products that are designed to boost performance. An energy drink is a beverage that is marketed as being able to improve mental clarity and physical performance and contains high concentrations of a stimulant ingredient typically caffeine along with sugar and frequent supplements, such as vitamins or carnitine. It has gained popularity owing to changes in consumer preference toward the consumption of energy drinks and a healthy lifestyle. Fruit flavors are majorly preferred over other flavors such as chocolate as they provide a natural taste. And are the most natural source of nutrients. Fruits contain a variety of nutrients that are good for health, which is one of the main reasons why there is an increasing demand for them in energy drinks and bar products.
Owing to the nature of the energy supplement sector, there are opportunities for small and mid-sized businesses to make investments there. Stakeholders intend to invest and expand their businesses by developing new products as the varied companies that control the food industry have a restricted reach. Small and medium-sized businesses (SMEs) can benefit from premium energy drinks, bars, and other dietary supplements. In addition, a number of businesses focus solely on the creation and marketing of items for energy supplements. Moreover, developing nations such as China and India are placing a lot of emphasis on made-in-country initiatives, which has fueled an increase in the number of small and mid-sized food production facilities. As a result, the market for energy supplements grows faster.
The COVID-19 outbreak in 2020 had a moderate impact on the market, however, the main challenges faced by the manufacturers during the pandemic were supply chain disruptions, labor shortages, partial or complete closure of manufacturing facilities, and challenges in the acquisition of raw materials.
The energy supplement market analysis is segmented into product type, end user, sales channel, and region. On the basis of product type, the market is categorized into energy drinks, energy gels, energy bars, gummies, and others. On the basis of end user, the market is categorized into kids, adults and teenagers. On the basis of sales channel, the market is fragmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia, and rest of LAMEA).
According to the energy supplement market analysis, by product type, energy drink gained a major share in the global market in 2021 and is expected to sustain its market share throughout the energy supplement market forecast period 2022-2031. The popularity of energy drinks, as they provide instant energy along with mental and physical stimulation is the key reason for market growth. Moreover, the surge in health consciousness along with a change in consumer lifestyle and rise in awareness toward health wellness products are expected to fuel the energy supplement industry growth.
According to the energy supplement market trends, by sales channel, the online retail segment is expected to grow during the forecast period. Online retail has gained popularity among customers primarily due to convenience in shopping, continuous service, and availability of a wide range of choices. Online platforms serve as a popular medium for the purchase of sports nutrition products. Large-scale internet penetration and the availability of a myriad of sites for shopping online are some of the major reasons for the growth of online shopping.
According to the energy supplement market opportunities, region wise, the North America Energy supplement market is expected to witness significant growth at a CAGR of 5.8% during the forecast period. The rise in demand for functional food, energy drinks, meal replacements, and on-the-go snacking is driving the energy supplement market growth in North America. The penetration of sports nutrition is higher among those aged 18-50 years. The demand for nutrition products is being driven by an increase in the number of gym-going and fitness-conscious people who want to stay healthy and fit. Thus, above-mentioned factors are likely to support the growth of the energy supplement market during the forecast period.
The players operating in the energy supplement industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Herbalife international of Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.
Key findings of the study
The energy supplement market size was valued at $83,456.3 million in 2021, and is estimated to reach $152,468.5 million by 2031, registering a CAGR of 6.4% from 2022 to 2031.By end user, the teenagers segment is estimated to witness the significant growth, registering a CAGR of 7.1% during the forecast period.
In 2021, depending on sales channel, the hypermarket and supermarket segment was valued at $37,995.6 million, accounting for 45.5% of the global energy supplement market share.
In 2021, the U.S. was the most prominent market in North America, and is projected to reach $31,943.4 million by 2030, growing at a CAGR of 5.4% during the forecast period.
Companies Mentioned
- Brighter Foods Ltd.
- Kind LLC
- Mckee Foods Corporation
- Nugo Nutrition
- Premier Nutrition Inc.
- Probar LLC
- Quest Nutrition
- the Kellogg Company
- Arizona Beverage Co.
- Living Essentials, LLC
- National Beverage Corp.
- Rockstar, Inc.
- Suntory Holdings Limited
- the Coca-Cola Company
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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