Booking in Denmark

2024 is proving to be a positive year for booking in Denmark, supported by Danes travelling more with increases in both outbound and domestic trips compared to 2023. Spending is also on the up thanks to higher prices, though the worst of inflation seems to be over. In business travel, American Express announced the acquisition of CWT, while leisure travel sees the birth of Travelheart Family, consisting of 15 different units, making it the biggest Danish-owned leisure travel group.

The Booking in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Booking market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.