The sexual wellness market in North America is expected to grow from US$ 23,165.78 million in 2022 to US$ 34,649.63 million by 2028; it is estimated to grow at a CAGR of 6.9% from 2022 to 2028.
Moreover, aging leads to many body changes such as vaginal dryness and erectile dysfunction, which can also be caused by stress, lifestyle changes, and chronic illnesses that can compromise the intimacy between partners. The application of lubricants provides the feel of natural vaginal lubricants and helps alleviate the problem, which makes them a preferred choice among consumers for masturbation and penetrative sex. The use of sex toys can increase arousal, relieve stress, and trigger hormonal changes, which is especially helpful for women approaching menopause. In addition, continuous advancements in products are further driving the sexual wellness market growth. Urja BEAUTY, a skincare brand, offers a collection of luxe vulva care products. Urja Intimates, a premium vulva and vagina care range, consists of Vibrant V pH Balanced Personal Wash, Intense Hydrating Lubricant, and Vibrant V Moisturizing Silky-Serum.
Changing Perception Toward Use of Sexual Wellness Products Boosts North America Sexual Wellness Market Growth
The diminishment of taboos related to sexual health and pleasure is opening a vast market for the established brands offering a wide variety of products such as toys and personal lubricants. Growing concerns about personal hygiene, attractive and informative branding, and campaigning, along with increasing openness about sexual fantasies, are the significant factors driving the sexual wellness market across North America. Major sexual wellness brands are experiencing lucrative demand for sex toys from both men and women. Also, online shopping has further enhanced sales as these platforms allow customers to purchase products such as sex toys, lubricants, and condoms in a discrete manner. Many new players are entering the sexual wellness market due to the substantial potential.Moreover, aging leads to many body changes such as vaginal dryness and erectile dysfunction, which can also be caused by stress, lifestyle changes, and chronic illnesses that can compromise the intimacy between partners. The application of lubricants provides the feel of natural vaginal lubricants and helps alleviate the problem, which makes them a preferred choice among consumers for masturbation and penetrative sex. The use of sex toys can increase arousal, relieve stress, and trigger hormonal changes, which is especially helpful for women approaching menopause. In addition, continuous advancements in products are further driving the sexual wellness market growth. Urja BEAUTY, a skincare brand, offers a collection of luxe vulva care products. Urja Intimates, a premium vulva and vagina care range, consists of Vibrant V pH Balanced Personal Wash, Intense Hydrating Lubricant, and Vibrant V Moisturizing Silky-Serum.
Market Overview
The North America sexual wellness market is segmented into the US, Canada, and Mexico. The US holds the largest share of the sexual wellness market owing to factors such as the increasing burden of sexual diseases, growing product launches, and rising R&D activities to develop advanced sexual wellness products. In the US, several barriers hinder achieving optimal sexual health due to the high exposure to sexually transmitted diseases, HIV, and other sexual health problems. However, the potential benefits of a sexual health approach are significant; this includes creating a broader coalition for change by emphasizing a prevention and wellness approach and an expanded role for public health in promoting sexual health. Within the U.S. Department of Health and Human Services (HHS), good sexual health and responsible sexual behavior are among the leading health indicators of healthy people. Erectile dysfunction worsens the sex life of the middle-aged population, and they rely on lubricants to aid in the process. Currently, ~30.0 million men in the US have erectile dysfunction. With the recent healthcare reform and a new focus on prevention, the government has committed to preventing unwanted teenage pregnancies and improving sexual health.North America Sexual Wellness Market Segmentation
The North America sexual wellness market is segmented on the basis of pharmaceutical product, non-pharmaceutical product, distribution channel, application, and country.- Based on pharmaceutical product, the market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment held the largest share of the market in 2022. Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment held the largest share of the market in 2022. Based on distribution channel, the market is segmented into retail pharmacies, online distribution, mass merchandize, and hospitals pharmacies. The retail pharmacies segment dominated the market in 2022. Based on application, the market is segmented into erectile dysfunction (ED) treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The erectile dysfunction (ED) treatment segment dominated the market in 2022. Based on country, the North America sexual wellness market is segmented into the US, Canada, and Mexico. The US dominated the market in 2022. Bayer AG; Church & Dwight Co., Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Pfizer Inc.; Reckitt Benckiser Group Plc; TENGA Co., Ltd.; and Topco Sales are the leading companies operating in the sexual wellness market in North America.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Sexual Wellness Market - By Pharmaceutical Product
1.3.2 North America Sexual Wellness Market - By Non-Pharmaceutical Product
1.3.3 North America Sexual Wellness Market - By Distribution Channel
1.3.4 North America Sexual Wellness Market - By Application
1.3.5 North America Sexual Wellness Market - By Country
2. North America Sexual Wellness Market - Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Sexual Wellness Market- Market Landscape
4.1 Overview
4.2 North America PEST Analysis
4.3 Experts Opinion
5. North America Sexual Wellness Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception Toward Use of Sexual Wellness Products
5.1.2 Increasing Investments by Market Players
5.2 Market Restraints
5.2.1 Small Clientele in Low-Income Countries
5.3 Market Opportunities
5.3.1 Increasing Awareness about Sexually Transmitted Diseases
5.4 Future Trends
5.4.1 Technology Integration in Sexual Wellness Products
5.5 Impact Analysis
6. Sexual Wellness Market -North America Analysis
6.1 North America Sexual Wellness Market Revenue Forecast and Analysis
6.1.1 North America Sexual Wellness Market Revenue Forecast and Analysis
7. North America Sexual Wellness Market Analysis- by Pharmaceutical Product
7.1 Overview
7.2 North America Sexual Wellness Market Revenue Share, by Pharmaceutical Product (2021 and 2028)
7.2.1 North America: Sexual Wellness Market, by Pharmaceutical Product, 2019-2028 (USD Million)
7.3 Capsules
7.3.1 Overview
7.3.2 Capsules: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.4 Tablets
7.4.1 Overview
7.4.2 Tablets: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.5 Oral Liquids
7.5.1 Overview
7.5.2 Oral Liquids: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.6 Sprays
7.6.1 Overview
7.6.2 Sprays: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8. North America Sexual Wellness Market Analysis - by Non-Pharmaceutical Product
8.1 Overview
8.2 North America Sexual Wellness Market Revenue Share, by Non-Pharmaceutical Product (2021 and 2028)
8.2.1 North America: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019-2028 (USD Million)
8.3 Sex Toys
8.3.1 Overview
8.3.2 Sex Toys: North America Sexual Wellness Inhibitors Market Revenue and Forecast to 2028 (US$ Mn)
8.4 Condoms
8.4.1 Overview
8.4.2 Condoms: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.5 Intrauterine Devices
8.5.1 Overview
8.5.2 Intrauterine Devices: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.6 Contraceptive Implants
8.6.1 Overview
8.6.2 Contraceptive Implants: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.7 Others
8.7.1 Overview
8.7.2 Others: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9. North America Sexual Wellness Market Analysis - by Distribution Channel
9.1 Overview
9.2 North America Sexual Wellness Market Revenue Share, by Distribution Channel (2021 and 2028)
9.2.1 North America: Sexual Wellness Market, by Distribution Channel, 2019-2028 (USD Million)
9.2.1.1 North America: Sexual Wellness Market, by Online Distribution, 2019-2028 (USD Million)
9.3 Retail Pharmacies
9.3.1 Overview
9.3.2 Retail Pharmacies: North America Sexual Wellness Inhibitors Market Revenue and Forecast to 2028 (US$ Mn)
9.5 Online Distribution
9.5.1 Overview
9.5.2 Online Distribution: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.5.3 E-commerce
9.5.3.1 Overview
9.5.3.2 E-Commerce: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.5.4 Company Owned Websites
9.5.4.1 Overview
9.5.4.2 Company Owned Websites: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.5.5 Specialized Sites
9.5.5.1 Overview
9.5.5.2 Speciality Sites: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.6 Mass Merchandize
9.6.1 Overview
9.6.2 Mass Merchandize: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.7 Hospitals Pharmacies
9.7.1 Overview
9.7.2 Hospitals Pharmacies: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10. North America Sexual Wellness Market Analysis- by Application
10.1 Overview
10.2 North America Sexual Wellness Market Revenue Share, by Application (2021 and 2028)
10.2.1 North America: Sexual Wellness Market, by Application, 2019-2028 (USD Million)
10.3 Erectile Dysfunction (ED) Treatment
10.3.1 Overview
10.3.2 Erectile Dysfunction (ED) Treatment: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10.4 Low Libido Improvement
10.4.1 Overview
10.4.2 Low Libido Improvement: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10.5 Premature Ejaculation Treatment
10.5.1 Overview
10.5.2 Premature Ejaculation Treatment: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10.6 Orgasmic Dysfunction Treatment
10.6.1 Overview
10.6.2 Orgasmic Dysfunction Treatment: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10.7 Others
10.7.1 Overview
10.7.2 Others: North America Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
11. North America Sexual Wellness Market - Country Analysis
11.1 Overview
11.1.1 North America: Sexual Wellness Market, by Country, 2021 & 2028 (%)
11.1.1.1 US: Sexual Wellness Market- Revenue and Forecast to 2028 (USD Million)
11.1.1.1.1 US: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.1.2 US: Sexual Wellness Market, by Pharmaceutical Product, 2019-2028 (USD Million)
11.1.1.1.3 US: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019-2028 (USD Million)
11.1.1.1.4 US: Sexual Wellness Market, by Application, 2019-2028 (USD Million)
11.1.1.1.5 US: Sexual Wellness Market, by Distribution Channel, 2019-2028 (USD Million)
11.1.1.1.5.1 US: Sexual Wellness Market, by Online Distribution, 2019-2028 (USD Million)
11.1.1.2 Canada: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.2.1 Canada: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.2.2 Canada: Sexual Wellness Market, by Pharmaceutical Product, 2019-2028 (USD Million)
11.1.1.2.3 Canada: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019-2028 (USD Million)
11.1.1.2.4 Canada: Sexual Wellness Market, by Application, 2019-2028 (USD Million)
11.1.1.2.5 Canada: Sexual Wellness Market, by Distribution Channel, 2019-2028 (USD Million)
11.1.1.2.5.1 Canada: Sexual Wellness Market, by Online Distribution, 2019-2028 (USD Million)
11.1.1.3 Mexico: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.3.1 Mexico: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
11.1.1.3.2 Mexico: Sexual Wellness Market, by Pharmaceutical Product - 2019-2028 (USD Million)
11.1.1.3.3 Mexico: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019-2028 (USD Million)
11.1.1.3.4 Mexico: Sexual Wellness Market, by Application, 2019-2028 (USD Million)
11.1.1.3.5 Mexico: Sexual Wellness Market, by Distribution Channel, 2019-2028 (USD Million)
11.1.1.3.5.1 Mexico: Sexual Wellness Market, by Online Distribution, 2019-2028 (USD Million)
12. North America Sexual Wellness Market-Industry Landscape
12.1 Overview
12.2 Growth Strategies in the Sexual Wellness Market (%)
12.3 Organic Developments
12.3.1 Overview
12.4 Inorganic Developments
12.4.1 Overview
13. Company Profiles
13.1 Reckitt Benckiser Group Plc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Lovehoney Group Ltd.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 LELO
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Topco Sales
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Church & Dwight Co., Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 TENGA Co., Ltd.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 LIFESTYLES HEALTHCARE PTE LTD
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 FUN FACTORY GmbH
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Bayer AG
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Pfizer Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
Table 1. North America Sexual Wellness Market, by Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 2. North America Sexual Wellness Market, by Non- Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 3. North America Sexual Wellness Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 4. North America Sexual Wellness Market, by Online Distribution - Revenue and Forecast to 2028 (USD Million)
Table 5. North America: Sexual Wellness Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 6. US Sexual Wellness Market, by Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 7. US Sexual Wellness Market, by Non- Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 8. US: Sexual Wellness Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 9. US Sexual Wellness Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 10. US Sexual Wellness Market, by Online Distribution - Revenue and Forecast to 2028 (USD Million)
Table 11. Canada Sexual Wellness Market, by Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 12. Canada Sexual Wellness Market, by Non- Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 13. Canada: Sexual Wellness Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 14. Canada Sexual Wellness Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 15. Canada Sexual Wellness Market, by Online Distribution - Revenue and Forecast to 2028 (USD Million)
Table 16. Mexico Sexual Wellness Market, by Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 17. Mexico Sexual Wellness Market, by Non- Pharmaceutical Product - Revenue and Forecast to 2028 (USD Million)
Table 18. Mexico: Sexual Wellness Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 19. Mexico Sexual Wellness Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 20. Mexico Sexual Wellness Market, by Online Distribution - Revenue and Forecast to 2028 (USD Million)
Table 21. Organic Developments in the Sexual Wellness Market
Table 22. Inorganic Developments in the Sexual Wellness Market
Table 23. Glossary of Terms, North America Sexual Wellness Market
Figure 1. North America Sexual Wellness Market Segmentation
Figure 2. North America Sexual Wellness Market Segmentation, By Country
Figure 3. North America Sexual Wellness Market Overview
Figure 4. Capsules Held the Largest Share of the Pharmaceutical Product Segment in North America Sexual Wellness Market
Figure 5. US to Show Significant Growth During Forecast Period
Figure 6. North America PEST Analysis
Figure 7. North America Sexual Wellness Market Impact Analysis of Drivers and Restraints
Figure 8. North America Sexual Wellness Market - Revenue Forecast and Analysis - 2020- 2028
Figure 9. North America Sexual Wellness Market Revenue Share, by Pharmaceutical Product (2021 and 2028)
Figure 10. Capsules: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 11. Tablets: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 12. Oral Liquids: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 13. Sprays: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 14. North America Sexual Wellness Market Revenue Share, by Non-Pharmaceutical Product (2021 and 2028)
Figure 15. Sex Toys: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 16. Condoms: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 17. Intrauterine Devices: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 18. Contraceptive Implants: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 19. Others: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 20. North America Sexual Wellness Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 21. Retail Pharmacies: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 22. Online Distribution: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 23. E-Commerce: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 24. Company Owned Websites: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 25. Specialty Sites: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 26. Mass Merchandize: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 27. Hospitals Pharmacies: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 28. North America Sexual Wellness Market Revenue Share, by Application (2021 and 2028)
Figure 29. Erectile Dysfunction (ED) Treatment: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 30. Low Libido Improvement: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 31. Premature Ejaculation Treatment: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 32. Orgasmic Dysfunction Treatment: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 33. Others: North America Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 34. North America: Sexual Wellness Market, by Key Country - Revenue (2021) (USD Million)
Figure 35. North America: Sexual Wellness Market, by Country, 2021 & 2028 (%)
Figure 36. US: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
Figure 37. Canada: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
Figure 38. Mexico: Sexual Wellness Market - Revenue and Forecast to 2028 (USD Million)
Figure 39. Growth Strategies in the Sexual Wellness Market (%)
Companies Mentioned
- Bayer AG
- Church & Dwight Co., Inc.
- FUN FACTORY GmbH
- LELO
- LIFESTYLES HEALTHCARE PTE LTD
- Lovehoney Group Ltd.
- Pfizer Inc.
- Reckitt Benckiser Group Plc
- TENGA Co., Ltd.
- Topco Sales
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 121 |
| Published | January 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 23165.78 Million |
| Forecasted Market Value ( USD | $ 34649.63 Million |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | North America |
| No. of Companies Mentioned | 10 |
