Rcs Business Messaging: Market Forecasts, Monetisation Models & Competitor Leaderboard 2022-2026

The RCS Business Messaging research provides a comprehensive assessment of the growing RCS market and its challenges; evaluating future high-growth regions aligned with strategic recommendations and emerging opportunities for market stakeholders.

Our incisive study provides an in-depth evaluation of key monetisation models for market stakeholders, including the following:

• Access-based Billing
• Calls to Action
• Future Revenue Sharing Models
• Price-per-Message Billing
• Session-based Billing

This research suite includes:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months' Access to harvest Online Data Platform

Key Market Statistics

Market size in 2022:

• $227.2m

Market size in 2026:

• $4.7bn

2022 to 2026 CAGR:

• 213%

Key Features

Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting key findings from the report. Also included are the publisher’s strategic recommendations to capitalise on this growing technology.

The Competitor Leaderboard: 13 RCS business messaging vendors compared, scored and positioned on the the Competitor Leaderboard, including:

• CM.com
• Comviva
• GMS Worldwide
• imimobile
• Infobip
• Interop Technologies
• LINK Mobility
• Mitto AG
• Route Mobile
• Sinch
• Soprano Design
• Syniverse
• Twilio
• RCS Messaging Regional Analysis: An all-encompassing exploration of global RCS adoption; assessing regional adoption across 8 key regions.

RCS Monetisation Model Analysis: A deep dive evaluation of future monetisation models that can be explored by RCS vendors; outlining future traffic, revenue and strategic recommendations to maximise the success of the following monetisation models:

• Access-based Billing
• Calls to Action & Future Revenue Sharing Models
• Price-per-Message Billing
• Session-based Billing

Benchmark Industry Forecasts: Provided for RCS business messaging users, traffic, and revenue for 8 key global regions and 28 select countries including:

• Argentina
• Australia
• Brazil
• Canada
• China
• Columbia
• Croatia
• Czech Republic
• Denmark
• France
• Germany
• India
• Italy
• Japan
• Mexico
• Netherlands
• Norway
• Poland
• Portugal
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• UK
• USA

Key Questions Answered

• What will the value of the RCS business messaging market be in 2026?
• How does the development of RCS compare to the development of OTT business messaging services?
• What is the expected growth of each RCS monetisation method over the next 5 years?
• Which value-added RCS messaging service should market stakeholders invest in to succeed in RCS business messaging?
• Which RCS business messaging vendors are leading the market now?

The latest RCS Business Messaging forecast suite includes:

5-year benchmark forecasts for key metrics by 8 key regions and 28 country-level splits, including:

RCS Business Messaging Market Value, including:

• Total RCS Business Messaging Users
• Total RCS Business Messaging Traffic
• Total RCS Business Messaging Revenue

Price-per-Messaging Monetisation, including:

• Total Traffic
• Total Revenue

Session-based RCS Business Messaging:

• Total Number of Sessions
• Total Traffic over Session-based Monetisation
• Total Session-based Revenue

Access-based RCS Business Messaging:

• Total Number of Mobile Subscriber Accesses
• Total Traffic over Access-based Monetisation
• Total Access-based Revenue

Call to Action RCS Business Messaging:

• Total Messages that include Monetisable Calls to Action
• Total Revenue from Successful Calls to Action

Geographical splits: 28 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.