Generation Z in Foodservice - Thematic Intelligence

This report provides an overview of how foodservice companies are investing in Generation Z. It looks at how particular strategies have been implemented, and how popular their uptake has been. Furthermore, it assesses the key players for the theme and how they effectively invest in the theme.

To target Generation Z, foodservice providers are implementing new strategies and products based on what appeals to this generation. As these consumers find financial freedom, this means that they have a growing influence on the foodservice sector and economic climate, meaning there will be huge growth in areas that are imperative to Gen Z, like personalization and sustainability.

Scope

• The recent disruption of the COVID-19 pandemic has significantly impacted the habits of Generation Z.
• The results the pandemic forced upon Generation Z included mass isolation, online learning, online shopping, and dietary and exercise changes. As well as these, economic uncertainty and difficulty in gaining jobs and experience have also been huge obstacles.
• These events, and the subsequent recovery since the peak of COVID-19, have tested Generation Z in unprecedented ways.

Reasons to Buy

• Gain insight into the latest Gen Z trends around foodservice and leading companies in the theme.
• Identify emerging technologies to help better position your company.
• Discover how rapid enforced changes over the past year will influence consumer reactions.