Profile of retailer's shopper base, key performance indicators, sales and market shares
Olive Young's easily accessible, large store estate appeals to middle-aged shoppers, with female shoppers dominating. Olive Young's sales and operating profit have been growing, driven by omnichannel growth. Olive Young is focused on digitalizing its stores with smart tabs and in developing a new product range dedicated to women's wellness
Olive Young's easily accessible, large store estate appeals to middle-aged shoppers, with female shoppers dominating. Olive Young's sales and operating profit have been growing, driven by omnichannel growth. Olive Young is focused on digitalizing its stores with smart tabs and in developing a new product range dedicated to women's wellness
Scope
- Olive Young shoppers are predominantly female with 57%; 50.2% of shoppers are aged between 35-54 years.
- The health & beauty specialist's vast store estate makes branches easily accessible for shoppers of all ages. Olive Young's performance has improved in 2021 compared to the previous year.
- The retailer announced a consolidated sales growth of 13% to KRW2.11 trillion, and its operating profit surged by 38% to KRW137.8 billion. The retailer has installed ‘InforTAB Plus' across its 15 stores. InforTab Plus is an interactive full HD, touch-screen display that facilitates a smart shelf solution to connect online and offline stores.
Reasons to Buy
- Gain a comprehensive knowledge on Olive Young's business and develop a competitive advantage
- Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
- Analysis of key players in the Health & Beauty market segment in South Korea
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where South Korean consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Olive Young
- Lotte Duty Free
- emart
- Amway
- The Face Shop
- Nu Skin
- Shinsegae
- GS25
- Homeplus Hypermarket
- 7-Eleven
