Profile of retailer's shopper base, key performance indicators, sales and market shares
According to the publisher's 2021 Q3 Consumer Survey, Myntra's India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer's shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online.
Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019 to 0.5%, due to the vast numbers of consumers switching to purchasing clothing & footwear online because of the impacts of COVID-19.
In 2021, Myntra launched M-Live, a live video streaming and live commerce section on Myntra's app that will expand on its current content-led commerce efforts.
According to the publisher's 2021 Q3 Consumer Survey, Myntra's India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer's shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online.
Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019 to 0.5%, due to the vast numbers of consumers switching to purchasing clothing & footwear online because of the impacts of COVID-19.
In 2021, Myntra launched M-Live, a live video streaming and live commerce section on Myntra's app that will expand on its current content-led commerce efforts.
Scope
- Myntra attracts a wide range of consumers due to its vast assortment of brands, product offerings and discounts
- Myntra's different strategies to attract consumers will help it to grow in the long term
- Myntra should leverage its sustainable initiatives more to boost its position in the market
Reasons to Buy
- Gain a comprehensive knowledge on Myntra's business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in India
Table of Contents
- Executive Summary
- Myntra Retail Shopper Profile
- India clothing & footwear shopper profile
- Where Indian consumers purchase clothing & footwear
- Retailers used for other categories
- Myntra Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Myntra’s market share
- Top 10 retailers’ market share
- Myntra’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Myntra
- Nike
- BigBazaar
- Reliance Trends
- Raymond Shop
- Bata
- Lifestyle
- Pantaloons
- Max
- Shopper's Stop
