Tea in Austria

Tea is the second most popular hot drink in Austria, where it is considered a tasty alternative to coffee. Health and wellness supported sales of tea in 2024, although volume growth was strongest in foodservice channels. Many Austrians, especially the younger generations, are choosing tea over coffee due to its lower levels of caffeine which is considered a healthier option. For this same reason, many appreciate tea as a hot drink option that can be consumed later in the day.

The Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.