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RTD Tea in Austria

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    Report

  • 28 Pages
  • January 2024
  • Region: Austria
  • Euromonitor International
  • ID: 64386
In 2023, consumers were more active and spent increased time away from home, driving demand for products that could be consumed on the go, including RTD tea. The product is a popular alternative to regular carbonates or even water, especially as RTD tea is perceived as healthier than other options, including carbonates.

The RTD Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising on-the-go sales and impulse purchases drive growth for RTD tea
  • New products and innovative flavour offerings support value growth
  • Rauch Fruchtsäfte retains its leads; however, private label gains ground
PROSPECTS AND OPPORTUNITIES
  • Growth potential is high as consumers migrate to healthier drinks, such as RTD tea
  • Flavour and quality ingredients shape new product developments
  • Reduced sugar variants will remain low as consumers focus on added benefits
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 30 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Austria
DISCLAIMER
SOURCES
  • Summary 1 Research Sources