Gluten Free Food Global Market Report 2024

The gluten free food market size has grown rapidly in recent years. It will grow from $7.62 billion in 2023 to $8.47 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The growth observed in the past can be attributed to factors such as increased awareness of health and wellness, a higher prevalence of celiac disease, greater understanding of the advantages of a gluten-free diet, a growing demand for healthy and functional foods, and rising disposable incomes.

The gluten free food market size is expected to see strong growth in the next few years. It will grow to $12.33 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The anticipated growth in the upcoming period can be attributed to a wider variety of gluten-free food products, an increasing demand for convenient food options, the growing popularity of online shopping, the expansion of retail outlets, the influence of social media, and changing lifestyle choices. Additionally, several notable trends in the forecast period include innovations in product development, the adoption of plant-based and clean label products, the use of ancient grains, an emphasis on online retailing, gluten-free snacking options, the exploration of international cuisine, and the promotion of gluten-free convenience.

The increasing prevalence of irritable bowel syndrome (IBS) and celiac disease is expected to drive the demand for gluten-free food products. Celiac disease is a severe genetic autoimmune disorder that damages the villi in the small intestine, leading to poor nutrient absorption. According to the National Foundation for Celiac Awareness (NFCA), approximately 3.0 million Americans (1 in 133) have celiac disease, with 83.0% of them remaining undiagnosed or misdiagnosed. IBS patients are sensitive to gluten, and consuming gluten-containing foods can exacerbate their symptoms. As a result, the growing incidence of IBS and celiac disease is projected to increase the demand for gluten-free food in the coming years.

The main categories of gluten-free food products include bakery items, dairy and dairy alternatives, meats and meat substitutes, condiments, seasonings, spreads, desserts, ice creams, prepared dishes, pasta, rice, and others. Rolls refer to small, typically round or oblong individual portions of bread served as an accompaniment to meals. Bread is a dietary staple, usually made by baking a mixture of flour (often wheat) and water. Gluten-free food is distributed through conventional retailers and natural sales channels. These foods are suitable for various meal times, including breakfast, lunch, and dinner.

The gluten free food research report is one of a series of new reports that provides gluten free food statistics, including gluten free food industry global market size, regional shares, competitors with gluten free food shares, detailed gluten free food segments, market trends and opportunities, and any further data you may need to thrive in the gluten free food industry. This gluten-free food research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing demand for functional foods is expected to boost the growth of the gluten-free food market in the future. Functional foods are those that offer health benefits beyond basic nutrition, and they can enhance the nutritional value and address specific health concerns associated with gluten-free products. For example, in February 2021, the Government of Canada reported that retail sales of functional packaged foods were projected to grow from $32.8 billion in 2021 to $34.1 billion in 2025. Additionally, retail sales of organic packaged foods were expected to increase from $20.8 billion in 2021 to $25.0 billion in 2025. This demonstrates the impact of the rising demand for functional foods on the growth of the gluten-free food market.

The relatively high cost of gluten-free products compared to gluten-containing counterparts is expected to pose a limitation on the market's growth in the coming years. Substituting gluten-containing wheat with gluten-free alternatives and incorporating additional ingredients like inulin, guar gum, chicory, and oligofructose can lead to increased production costs for manufacturers. According to the National Center for Biotechnology Information (NCBI), gluten-free items were, on average, 242% more expensive than regular products. This price differential may increase the overall cost for consumers, potentially restraining the growth of the gluten-free products market during the forecast period.

Leading companies in the gluten-free food market are increasingly focusing on introducing innovative products, such as functional rice flour, to gain a competitive advantage. Functional rice flour is characterized by having additional properties beyond basic nutrition. For example, in June 2021, Ulrick & Short, a UK-based food manufacturer, introduced Fazenda Nutrigel-enriched rice flour. This product is designed to improve viscosity, texture, and structure in gluten-free bakery applications. The innovative flour is suitable for use in gluten-free bakery products and is known for enhancing the texture of the finished goods. Moreover, it is considered a clean-label ingredient as it does not contain artificial additives or preservatives.

The demand for gluten-free products is fueling innovation in the food industry, particularly in the bakery sector. For example, Veripan, a specialist in food products, introduced a revolutionary all-purpose flour mix for gluten-free baking. This natural solution is designed to produce gluten-free bakery items without the common issues of crumbliness, dryness, and off-flavors. This development offers significant growth prospects for manufacturers seeking to expand their presence in the global market.

In March 2022, Global Food and Ingredients Inc., a Canadian-based company specializing in the production of plant-based foods and ingredients, acquired Bentilia for an undisclosed amount. This acquisition is part of GFI's strategy to establish itself as a vertically integrated provider of traceable, locally sourced, healthy, and sustainable plant-based ingredients. Bentilia, a US-based company, is known for manufacturing gluten-free food products.

Major companies operating in the gluten free food market include Pinnacle Foods Inc., Hain Celestial Group Inc., General Mills Inc., Kellogg Company, The Kraft Heinz Company, Genius Foods Pvt. Ltd., Freedom Foods Group Limited, Mondelez International Inc., Ecotone, Valeo Foods Group Limited, Boulder Brands, Hero Group AG, Kelkin Ltd., Quinoa Corporation, Raisio PLC, Dr Schar AG, HJ Heinz Company, Mrs Crimble’s, Nestle S.A., Barilla Group, Enjoy Life Foods, Fratelli S.p.A, Goldbelly Inc., BFree Foods, California Pizza Kitchen, Celiac Disease Foundation, Conagra Brands Inc., Crown Prince Inc., The Hain Celestial Group

Asia-Pacific was the largest region in the gluten free food market in 2023. Western Europe was the second-largest region in the global gluten free food market. The regions covered in the gluten free food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the gluten free food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The gluten-free food market consists of sales of gluten-free food items and related services. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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