Body Lotions Global Market Report 2024

The body lotions market size has grown rapidly in recent years. It will grow from $70.97 billion in 2023 to $79.44 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. Historical growth in the body lotion market can be linked to various factors such as heightened awareness regarding skincare, growing disposable incomes, impactful marketing strategies, the aging population, and expansion within the beauty and cosmetic industry.

The body lotions market size is expected to see rapid growth in the next few years. It will grow to $122.8 billion in 2028 at a compound annual growth rate (CAGR) of 11.5%. Anticipated growth in the body lotion market in the upcoming forecast period is associated with evolving lifestyles, the increasing popularity of health and wellness practices, personalization trends, the expansion of e-commerce, and the growing interest in men's skincare. Noteworthy trends in this upcoming period involve the rise of clean beauty products, advanced formulations, a focus on inclusivity and diversity, CBD-infused items, and the development of multifunctional body lotions.

The body lotions market is poised for significant growth, primarily fueled by the expanding population of millennials. Cosmetics Europe reports that the cosmetics and personal care sector significantly contributes around €29 billion (USD 33.14 billion) annually to the European economy, with the number of cosmetic product users exceeding 500 million in Europe, showing rapid expansion. By 2025, millennials are projected to make up nearly 75% of the global workforce. With their substantial presence in the workforce and influential roles in the economy, the preferences and purchasing behaviors of millennials will significantly impact and drive the body lotion market.

The primary body lotion types include formulations suitable for dry skin, oily skin, normal skin, and others. These lotions are designed for use by men, women, and babies, distributed through various channels such as direct sales and distributors.

The body lotions market research report is one of a series of new reports that provides body lotions market statistics, including body lotions industry global market size, regional shares, competitors with a body lotions market share, detailed body lotions market segments, market trends and opportunities, and any further data you may need to thrive in the body lotions industry. This body lotion market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The body lotion market is anticipated to experience growth driven by an increasing focus on personal grooming practices. Personal grooming encompasses various routines such as maintaining cleanliness, hygienic practices, tending to hair and nails, managing body odor, and dressing appropriately. Body lotions play a key role in personal grooming, aiding in skin hydration, health, and enhancing appearance. Recent surveys conducted by the New York Post, which polled 1,000 men and women in the US, revealed differing perspectives on hygiene habits among genders. Results indicated that the majority prioritize washing hands and bodies over other routines, with men focusing more on nail trimming and shaving, while women prioritize skincare and bathing personal areas. Additionally, the Canadian cosmetics industry is estimated to have generated around USD 1.24 billion in 2021, as reported by the International Trade Administration in May 2022. This burgeoning emphasis on personal grooming practices is a driving force behind the expansion of the body lotion market.

Stringent regulations imposed by government bodies concerning specific ingredients utilized in cosmetics production are anticipated to serve as a major market constraint. These restrictions are primarily due to the potential toxicity of these ingredients, which could result in various skin conditions. The EU Cosmetics Regulations stipulate substances that are completely banned, as well as those that are allowed for use under specific conditions. Similarly, the US Food and Drug Administration (FDA) has a catalog of ingredients that are either forbidden or subject to restrictions in cosmetics production. This catalog includes substances such as bithionol, chloroform, mercury compounds, methylene chloride, vinyl chloride, and chlorofluorocarbon propellants.

The market has experienced a significant surge in the demand for multi-benefit combinations. Products like foundations infused with anti-aging serums, sunscreen lotions, nail polish offering UV protection, and items with anti-aging claims have made their way into the market. There's an expectation for the continued expansion of multi-benefit solutions across various categories, from hair care products that include anti-aging elements to fragranced lipsticks that offer lip care benefits.

Key companies in the body lotion market are innovating by introducing products like the SPF 30 replenishing body lotion to cater to the rising demand for body lotions. SPF 30 is a light, non-greasy lotion offering skin nourishment and protection against damaging UV rays from the sun. The product, water-resistant for up to 80 minutes, delivers effective and safe broad-spectrum sun protection. For example, in May 2023, Versed, a US-based personal care producer, introduced the total package replenishing body lotion. This new offering nourishes the skin, providing protection from harmful UV rays and various features like lightweight, non-greasy, hydration, and moisturization, ensuring safety and effectiveness across all skin types.

Major companies operating in the body lotions market include Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L'Oréal SA, Unilever PLC, Beiersdorf AG, Colgate-Palmolive Company, Estée Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline

Asia-Pacific was the largest region in the body lotion market in 2023. North America was the second-largest region in the body lotions market. The regions covered in the body lotions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the body lotions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The body lotions market consists of the sales of water-based, and occlusive body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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