Foot Creams and Lotions Market Report 2026

The foot creams and lotions market size has grown strongly in recent years. It will grow from $3.64 billion in 2025 to $3.93 billion in 2026 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to rising awareness of personal hygiene, increasing prevalence of dry and cracked feet conditions, growing adoption of personal care routines, expansion of cosmetic and skincare markets, rising consumer wellness consciousness.

The foot creams and lotions market size is expected to see strong growth in the next few years. It will grow to $5.3 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to growing demand for specialized foot care solutions, rising preference for dermatologically tested formulations, increasing popularity of premium skincare products, expansion of wellness oriented lifestyles, rising inclination toward comfort and mobility care. Major trends in the forecast period include increasing demand for deep moisturizing foot care products, rising consumer focus on foot health and comfort, growing popularity of therapeutic and repair based formulations, expansion of premium personal care and wellness products, strengthening adoption of daily foot care routines.

The growing e-commerce platforms are expected to propel the growth of the foot creams and lotions market going forward. E-commerce refers to the buying and selling of goods and services over the internet through digital platforms. The increasing demand within e-commerce is driven by factors such as advancements in technology, widespread internet access, increased mobile device usage, and the convenience of online shopping. E-commerce has boosted foot cream and lotion sales by offering consumers convenient access to a wide variety of products, expanding brand reach, and enabling easy product comparisons and purchases. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, representing a 2.1% increase (±0.7%) from the fourth quarter of 2023. Therefore, the growth of e-commerce platforms is driving the foot creams and lotions market.

Major companies operating in the foot creams and lotions market are focusing on developing innovative solutions such as specialized foot care lines to enhance foot health, improve hydration, and address common skin concerns. Specialized foot care lines consist of products formulated specifically for foot-related needs, helping to moisturize dry skin, repair cracks, improve comfort, and support overall foot hygiene and appearance. For instance, in October 2024, Birkenstock Holding plc, a Germany-based footwear and wellness company, launched the Care Essentials foot care line. This collection includes six products, such as bath salts, a smoothing pumice stone, and a nourishing foot balm, along with two signature reflexology massages designed to enhance the products’ effectiveness and sensory experience. These offerings combine traditional foot care practices with modern formulations and wellness concepts, reinforcing Birkenstock’s commitment to holistic foot care.

In August 2023, L’Oréal S.A., a France-based global beauty and personal care company, completed the acquisition of Aesop Retail Pty Ltd. for an undisclosed amount. Through this acquisition, L’Oréal aims to strengthen its luxury beauty portfolio and expand its presence in the premium skin, hair, and body care segment globally by leveraging Aesop’s strong brand identity, retail network, and growth potential in key markets. Aesop Retail Pty Ltd. is an Australia-based luxury beauty brand known for its plant-based formulations and minimalist product design.

Major companies operating in the foot creams and lotions market report are Johnson & Johnson, Unilever plc, Procter & Gamble, L’Oréal S.A., Beiersdorf AG, Reckitt Benckiser Group plc, GlaxoSmithKline plc, Sanofi S.A., Amorepacific Corporation, Shiseido Company, Limited, Amway Corporation, Avon Products, Inc., Oriflame Holding AG, Mary Kay Inc., Kao Corporation, Clarins Group, Coty Inc., Himalaya Drug Company, Galderma S.A., Burt’s Bees Inc., The Body Shop International Limited.

North America was the largest region in the foot creams and lotions market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the foot creams and lotions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the foot creams and lotions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The foot creams and lotions market consists of sales of intensive hydration creams and repair balms for cracked heels. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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