Foot Creams and Lotions Market Report 2024

The foot creams and lotions market size has grown strongly in recent years. It will grow from $3.14 billion in 2023 to $3.4 billion in 2024 at a compound annual growth rate (CAGR) of 8.3%. The growth during the historic period can be linked to several factors, heightened awareness of foot health and hygiene among consumers, a rise in foot-related ailments and conditions, an increased demand for personal care products targeting specific body parts, greater disposable income resulting in more spending on skincare products, and the growing popularity of at-home foot care treatments.

The foot creams and lotions market size is expected to see strong growth in the next few years. It will grow to $4.69 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The anticipated growth during the forecast period is driven by several factors, the expansion of product lines featuring natural and organic ingredients, a heightened focus on anti-aging foot care solutions, the increasing adoption of foot creams and lotions in emerging markets, greater investment in marketing and promotional efforts, and advancements in product formulations and packaging innovations. Key trends for this period include a rising demand for vegan and cruelty-free foot care products, a growing preference for multi-functional foot creams and lotions, increased interest in foot care products with medicinal benefits, the expansion of e-commerce platforms enhancing online sales, and the development of personalized foot care solutions through AI and data analytics.

The foot creams and lotions market is set to grow due to the expanding influence of e-commerce platforms. E-commerce, which involves buying and selling goods and services over the internet through digital platforms, has become increasingly popular. This growth is fueled by advancements in technology, broader internet access, increased use of mobile devices, and the convenience of online shopping. E-commerce has boosted sales of foot creams and lotions by providing easy access to a wide range of products, improving consumer reach, and facilitating product comparisons and purchases. For example, in May 2024, the Census Bureau reported that US retail e-commerce sales hit $289.2 billion in the first quarter of 2024, a 2.1% increase from the fourth quarter of 2023. This growth in e-commerce is contributing to the expansion of the foot creams and lotions market.

Key players in the foot creams and lotions market are concentrating on developing advanced products with plant-based ingredients to gain a competitive edge. Plant-based ingredients are substances derived from plants, including fruits, vegetables, grains, nuts, seeds, and herbs, used in various sectors such as food, cosmetics, and pharmaceuticals. For instance, in June 2022, Advantice Health LLC, a US-based skincare manufacturer, introduced a new Athlete's Foot product line under the Kerasal brand. This product line features natural components such as tea tree oil, aloe, ceramides, and vitamin E, designed to treat athlete's foot while enhancing skin appearance and supporting overall foot health.

In November 2021, Edgewell Personal Care, a US-based consumer products company, acquired Billie Inc. for $310 million. This acquisition boosts Edgewell's digital capabilities and consumer focus, as well as expands its presence in the mid-tier value segment in the US. Billie Inc. is known for manufacturing foot creams and lotions.

Major companies operating in the foot creams and lotions market are Johnson And Johnson, Unilever plc, Bayer AG, The Estée Lauder Companies Inc., The Body Shop International Limited, L'Occitane International, Revlon Consumer Products Corporation, AS Watson Group, HoMedics, Eucerin, Tony Moly Co. Ltd., Blistex, O'Keeffe's, Aveeno, CeraVe, La Roche-Posay, Environmental Working Group, PROFOOT Inc., Alva-Amco Pharmacals, PediFix Inc., Grace & Stella Co., Alba Botanica, Dr Teal’s.

North America was the largest region in the foot creams and lotions market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the foot creams and lotions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the foot creams and lotions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Foot creams and lotions are specialized products designed to moisturize, soothe, and protect the skin on the feet. They typically include ingredients such as urea, glycerin, and essential oils to offer deep hydration and repair dry, cracked skin. These products aim to address issues such as calluses, rough patches, and discomfort from extended periods of standing or walking.

Foot care products come in various forms, including creams, lotions, oils, scrubs, gels, balms, and others. Creams are thick and rich, providing deep moisturization and nourishment for the feet. They are available in several types, such as moisturizing, exfoliating, anti-fungal, medicated, repairing, and smoothening, with ingredients ranging from natural and herbal to synthetic and organic. These products are distributed through supermarkets, specialty stores, convenience stores, online platforms, and more, catering to a diverse range of users including men, women, unisex, babies, and children.

The foot creams and lotions market research report is one of a series of new reports that provides foot creams and lotions market statistics, including foot creams and lotions industry global market size, regional shares, competitors with a foot creams and lotions market share, detailed foot creams and lotions market segments, market trends and opportunities, and any further data you may need to thrive in the foot creams and lotions industry. This foot creams and lotions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The foot creams and lotions market consists of sales of intensive hydration creams and repair balms for cracked heels. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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