Lotions (Including Sunscreens) Market Report 2025

The lotions (including sunscreens) market size has grown rapidly in recent years. It will grow from $58.74 billion in 2024 to $68.25 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to consumer awareness and education, fashion and beauty trends, climate and environmental concerns, market competition.

The lotions (including sunscreens) market size is expected to see rapid growth in the next few years. It will grow to $120.71 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to global health concerns, innovation in ingredients, customization and personalization, rising disposable income, influence of social media, environmental sustainability. Major trends in the forecast period include natural and organic ingredients, innovations in sunscreen technology, growing emphasis on sustainable packaging, digital marketing and e-commerce growth, global awareness of sun protection.

The rapid growth of the millennial population is anticipated to boost the lotion market. Millennials are defined as individuals born between approximately 1981 and 1996, a generation known for growing up amidst significant technological advancements and societal changes. The high birth rates during the 1980s and 1990s, along with improved healthcare, have led to a notable increase in the millennial population. Lotions and skincare products align with millennials' strong emphasis on wellness and self-care, reflecting the lifestyle trends embraced by this expanding demographic. For instance, in February 2024, reports from Global News, a Canada-based media outlet, indicated that from July 1, 2022, to July 1, 2023, the millennial population grew by 457,354, largely due to the influx of permanent and temporary immigrants. Thus, the rising millennial population is driving the growth of the lotions market.

The increasing investments in skincare products are expected to propel the growth of the lotions market in the future. Investments in skincare products refer to the financial resources individuals allocate to purchasing various items aimed at enhancing the health and appearance of the skin. These rising investments contribute to the lotions market's growth by fostering innovation, boosting consumer awareness and demand, and creating opportunities for cross-promotion and brand loyalty. For instance, in March 2022, SkinStore, a US-based beauty product provider, reported that the US invested $18.7 million in skincare regimes in 2021, with a projected annual growth of 5.01%. Consequently, skincare products and treatments are anticipated to become the largest revenue generators in the industry. Therefore, the increasing investments in skincare products are driving the growth of the lotions market.

The market is witnessing a surge in demand for multi-benefit combinations, reflecting a growing preference for products that offer multiple functionalities. This trend encompasses the introduction of products such as foundations with anti-aging serums, sunscreen lotions, nail polish with UV protection, and cosmetics making anti-aging claims. The popularity of multi-benefit solutions is expected to continue expanding across various categories, from hair care with anti-aging properties or fragrance to lipsticks with added lip care benefits.

Leading companies in the lotions market are actively engaged in the development of innovative products to enhance their personalized skincare offerings and promote awareness of sun protection. An illustrative example is the SilkScreen SPF 50 sunscreen introduced by Agency by Curology, a US-based provider of personalized anti-aging skincare, in August 2023. This broad-spectrum mineral sunscreen is designed to be hydrating, weightless, and seamless on the skin. Available in two tints to offset mineral sunscreen whitecast and even out skin tone, it provides UVA and UVB protection, defends against blue light, and offers protection against environmental stresses. The SilkScreen SPF 50 sunscreen caters to individuals of all skin types seeking an effective and comfortable sunscreen option.

Major companies operating in the lotions (including sunscreens) market include Johnson and Johnson Services Inc., Procter & Gamble Company, Unilever plc, L'Oréal SA, Kimberly-Clark Corp., Colgate-Palmolive Company, Estée Lauder Companies Inc., Beiersdorf AG, L'Oréal USA Inc., Shiseido Co. Ltd., Coty Inc., Galderma Laboratories L.P., Avon Products Inc., Revlon Inc., The Hain Celestial Group Inc., St Ives, Crabtreeand Evelyn Ltd., Aveeno, Groupe Clarins, The Derma Co., Honasa Consumer Ltd., Jergens Inc., Murad LLC, Pharmaceutical Specialties Inc., La Roche-Posay Laboratoire Pharmaceutique, Avalon Natural Products Inc., EltaMD Inc., Hempz Pure Herbal Extracts, Laboratoires Dermatologiques Avene, Uprising Science Private Limited.

Asia-Pacific was the largest region in the lotions market in 2024. Western Europe was the second-largest region in the global lotions market. The regions covered in the lotions (including sunscreens) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lotions (including sunscreens) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lotion market consists of the sales of facial lotion, lotion for the hands and the feet. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Lotion is a smooth liquid designed for skin application, serving medicinal, cosmetic, or protective purposes. For instance, sunscreens protect against UV radiation and help prevent sunburns.

Primary types include dry skin, oily skin, and normal skin lotions, among others. Dry skin lotions soften rough areas such as elbows and heels. These lotions are used by men, women, and babies and distributed through direct sales and distributors.

The lotions market research report is one of a series of new reports that provides lotions manufacturing market statistics, including global market size, regional shares, competitors with a lotions manufacturing market share, detailed lotions manufacturing market segments, market trends and opportunities, and any further data you may need to thrive in the lotions manufacturing industry. This lotion manufacturing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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