The global clean beauty market was valued at US$7.22 billion in 2022. The market value is expected to reach US$14.36 billion by 2028. Clean beauty means that the product is non-toxic, free of harmful ingredients, and has all the ingredients mentioned in the labeling. Clean beauty doesn’t shy away from synthetic (or lab-created) ingredients - as long as those synthetic ingredients are safe.
Consumers are paying close attention to the ingredients in products, which is driving strong demand for clean beauty products. Over the past couple of years, consumers have spent more time focusing on skincare versus makeup which has driven increased awareness of ingredients in products. The higher up on the clean spectrum, the higher the growth. Moreover, younger consumers are slightly more inclined to purchase only clean products. The market is expected to grow at a CAGR of approx. 12% during the forecasted period of 2023-2028.
Market Segmentation Analysis:
- By Product Type: The report provides the bifurcation of the market into five product types: Skin Care, Hair Care, Cosmetics, Fragrances, and Others. Skincare held the major share of the market, whereas cosmetics is expected to be the fastest-growing segment in the forthcoming years. The skin care market's growth is supported by the growing knowledge of the harmful effects of chemicals and synthetic products. Furthermore, the growing e-commerce sector is expected to enhance market growth even more.
- The growth in clean cosmetics products accrued to rising disposable income and an increasing population. Moreover, rising financial independence among women and beauty consciousness among men are other significant factors contributing to product demand. Furthermore, the influence of clean cosmetics products with the help of social media is anticipated to further fuel the product demand during forecasted years.
- By Distribution Channel: The report further provides the analysis based on distribution channel: Speciality Stores, Hypermarkets & Supermarkets, Online, and Others. Specialty stores held the highest share of the market, whereas online is expected to be the fastest-growing segment in the forecasted period. Moreover, specialty retail stores such as Sephora and Ulta are becoming more popular with consumers of luxury beauty and cosmetics products. Also, specialty stores are popular as they let the consumer shop the way they want to shop, across brands.
- People's shopping power has been significantly affected by the internet distribution channel, which provides benefits such as doorstep delivery, simple payment options, substantial savings, and the availability of a wide range of products on a single platform. This may generate tremendous opportunities to fuel the global clean beauty market during the projection period.
- By Region: The report provides insight into the clean beauty market based on the regions namely, Asia Pacific, Europe, North America, and Rest of the World. Asia Pacific held the major share of the clean beauty market in 2022. It is also expected to be the fastest-growing region in the forthcoming years. Given the increase in conscious consumers, brands are now being held accountable for their claims while also making an effort to cater to the shifting demand for clean beauty products. And this trend gives the power back to the consumers along with the brand to build a more sustainable environment. The concept of clean beauty is picking up in India. The demand for products that suit Indian skin types and hair, a need that largely remained unfulfilled by international brands, is increasing and providing the opportunity for local companies.
- As sustainability continues to take center stage with beauty brands, trends like refill and reuse and dissolvable or zero waste beauty are gaining traction in Europe. As the clean beauty industry continues to grow, it is expected that future innovations would transcend only using clean ingredients and focus on managing the waste that had generated over the years. Moreover, owing to its large consumer population, Europe’s clean beauty market is expected to continue to grow in the future.
Market Dynamics:
- Growth Drivers: The global clean beauty market growth is predicted to be supported by numerous growth drivers such as surging gen Z and the millennial population, increasing social media users and digital ad spending, increasing consumer awareness, growing e-commerce, increasing disposable income, favorable government regulations and initiatives, and many other factors. The influence of social media on consumer purchasing behavior has been significant. Due to the ubiquitous social media advertising, people are better informed about ingredients and more driven to make environmentally friendly purchases. As a result, the market for clean beauty products has been expanding over the years.
- Challenges: However, the market growth would be negatively impacted by various challenges such as the absence of a regulatory body or industry-wide standards, threats from counterfeit beauty products, etc.
- Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as the growing integration of AR, VR, and AI in the beauty industry, product personalization, rising demand for eco-friendly products, search engine marketing, brand collaboration/ partnership, etc. AR and AI technologies are proving both popular and successful in the beauty industry because it can offer shoppers a personalized experience, which aims to make shopping much more targeted and easier for consumers. Whether it’s through a skincare diagnostic selfie experience or a shade-matching try-on, AI and AR provide a wide range of solutions to fit in with the needs of a beauty brand and its customers.
Impact Analysis of COVID-19 and Way Forward:
The COVID-19 pandemic has led to negative growth rates in the initial period, as there was a supply chain disruption that affected the production of clean beauty products. In the later period, people became more aware of clean beauty. When the people’s routines were put on hold, consumers started evaluating their lifestyle choices. The typical consumer began reading the fine print of the products they use, only to realize the damage such products have been causing. Thus, owing to the increased level of awareness among consumers, the clean beauty market faced positive growth in the year 2021. In the post-COVID era, the e-commerce of clean beauty products is expected to increase significantly.
Competitive Landscape:
The global clean beauty market is fragmented. The key players in the global clean beauty market are:
- Estée Lauder Companies Inc.
- e.l.f. Beauty, Inc.
- The Honest Company, Inc.
- LVMH (Sephora)
- Natura & Co (Avon Products, Inc.)
- Credo Beauty
- Orveon (BareMinerals)
- Beautycounter
- Ilia Beauty
- Ere Perez
- RMS Beauty
- NakedPoppy
Some of the strategies among key players in the market are mergers, acquisitions, and collaborations. For instance, in 2022, The Estée Lauder Companies Inc. announced that the company had signed an agreement to acquire the TOM FORD brand. On the other hand, in 2022, Keys Soulcare, an e.l.f. Beauty’s brand announced that the company had introduced key Soulcare’s First Daily Moisturizer with SPF30 to Protect Your Light. Moreover, according to the Environmental Working Group (EWG) ranking, ELF is one of the best among the top-five mass beauty brands. ELF has the lowest percentage of products in the high-hazard area. Whereas, according to Green, Clean, Responsible (GCR) beauty rankings, ELF uses 100% clean ingredients, and works on meeting Clean 2.0 standards. On the other hand, more than half of the product category in other companies like Maybelline and Cover Girl uses clean ingredients.
Table of Contents
1. Executive Summary
2. Introduction
2.1 Clean Beauty: An Overview
2.1.1 Introduction to Clean Beauty
2.1.2 Difference between Clean, Natural, and Organic Beauty
2.1.3 Properties of Clean Beauty Products
2.2 Clean Beauty Segmentation: An Overview
2.2.1 Clean Beauty Segmentation
3. Global Market Analysis
3.1 Global Clean Beauty Market: An Analysis
3.1.1 Global Clean Beauty Market: An Overview
3.1.2 Global Clean Beauty Market by Value
3.1.3 Global Clean Beauty Market by Product Type (Skin Care, Hair Care, Cosmetics, Fragrances, and Others)
3.1.4 Global Clean Beauty Market by Distribution Channel (Speciality Stores, Hypermarkets & Supermarkets, Online, and Others)
3.1.5 Global Clean Beauty Market by Region (Asia Pacific, Europe, North America, and Rest of the World)
3.2 Global Clean Beauty Market: Product Type Analysis
3.2.1 Global Clean Beauty Market by Product Type: An Overview
3.2.2 Global Skin Care Clean Beauty Market by Value
3.2.3 Global Hair Care Clean Beauty Market by Value
3.2.4 Global Cosmetics Clean Beauty Market by Value
3.2.5 Global Fragrances Clean Beauty Market by Value
3.2.6 Global Others Clean Beauty Market by Value
3.3 Global Clean Beauty Market: Distribution Channel Analysis
3.3.1 Global Clean Beauty Market by Distribution Channel: An Overview
3.3.2 Global Specialty Stores Clean Beauty Market by Value
3.3.3 Global Hypermarkets & Supermarkets Clean Beauty Market by Value
3.3.4 Global Online Clean Beauty Market by Value
3.3.5 Global Others Clean Beauty Market by Value
4. Regional Market Analysis
4.1 Asia Pacific Clean Beauty Market: An Analysis
4.1.1 Asia Pacific Clean Beauty Market: An Overview
4.1.2 Asia Pacific Clean Beauty Market by Value
4.1.3 Asia Pacific Clean Beauty Market by Region (China, India, Japan, South Korea, and Rest of the Asia Pacific)
4.1.4 China Clean Beauty Market by Value
4.1.5 India Clean Beauty Market by Value
4.1.6 Japan Clean Beauty Market by Value
4.1.7 South Korea Clean Beauty Market by Value
4.1.8 Rest of Asia Pacific Clean Beauty Market by Value
4.2 Europe Clean Beauty Market: An Analysis
4.2.1 Europe Clean Beauty Market: An Overview
4.2.2 Europe Clean Beauty Market by Value
4.2.3 Europe Clean Beauty Market by Region (Germany, France, UK, Spain, Italy, and Rest of the Europe)
4.2.4 Germany Clean Beauty Market by Value
4.2.5 France Clean Beauty Market by Value
4.2.6 The UK Clean Beauty Market by Value
4.2.7 Spain Clean Beauty Market by Value
4.2.8 Italy Clean Beauty Market by Value
4.2.9 Rest of Europe Clean Beauty Market by Value
4.3 North America Clean Beauty Market: An Analysis
4.3.1 North America Clean Beauty Market: An Overview
4.3.2 North America Clean Beauty Market by Value
4.3.3 North America Clean Beauty Market by Region (The US, Mexico, and Canada)
4.3.4 The US Clean Beauty Market by Value
4.3.5 Mexico Clean Beauty Market by Value
4.3.6 Canada Clean Beauty Market by Value
4.4 Rest of World Clean Beauty Market: An Analysis
4.4.1 Rest of World Clean Beauty Market: An Overview
4.4.2 Rest of World Clean Beauty Market by Value
5. Impact of COVID-19
5.1 Impact of COVID-19 on Global Clean Beauty Market
5.2 Impact of COVID-19 on Clean Beauty Products
5.3 Post COVID-19 Impact on Global Clean Beauty Market
6. Market Dynamics
6.1 Growth Drivers
6.1.1 Surging Gen Z and Millennial Population
6.1.2 Increasing Social Media Influence and Digital Ad Spending
6.1.3 Increasing Consumer Awareness towards Natural Products
6.1.4 Growing E-commerce
6.1.5 Increasing Disposable Income
6.1.6 Favorable Government Regulations and Initiatives
6.2 Challenges
6.2.1 Absence of a Regulatory Body or Industry-wide Standards
6.2.2 Threat From Counterfeit Beauty Products
6.3 Market Trends
6.3.1 Growing Integration of AR, VR, and AI in Beauty Industry
6.3.2 Growing Product Innovations
6.3.3 Product Personalization
6.3.4 Rising Demand for Eco-Friendly Products
6.3.5 Search Engine Marketing
6.3.6 Brand Collaboration/ Partnership
6.3.7 Increasing Focus on Sustainable Packaging
6.3.8 Blue Beauty
6.3.9 Increasing Demand for Cleanical Products
7. Competitive Landscape
7.1 Global Clean Beauty Market Players by GCR Beauty Rankings
7.2 Global Clean Beauty Market Players by EWG Rankings
7.3 Global Clean Beauty Market Players by Advertising Spend
8. Company Profiles
8.1 Estée Lauder Companies Inc.
8.1.1 Business Overview
8.1.2 Net Sales by Product Category
8.1.3 Business Strategies
8.2 e.l.f. Beauty, Inc.
8.2.1 Business Overview
8.2.2 Net Sales by Region
8.2.3 Business Strategies
8.3 The Honest Company, Inc.
8.3.1 Business Overview
8.3.2 Revenue by Product Category
8.3.3 Business Strategies
8.4 LVMH (Sephora)
8.4.1 Business Overview
8.4.2 Revenue by Business Group
8.4.3 Business Strategies
8.5 Natura & Co (Avon Products, Inc.)
8.5.1 Business Overview
8.5.2 Business Strategies
8.6 Credo Beauty
8.6.1 Business Overview
8.6.2 Business Strategies
8.7 Orveon (BareMinerals)
8.7.1 Business Overview
8.7.2 Business Strategies
8.8 Beautycounter
8.8.1 Business Overview
8.8.2 Business Strategies
8.9 Ilia Beauty
8.9.1 Business Overview
8.9.2 Business Strategies
8.10 Ere Perez
8.10.1 Business Overview
8.11 RMS Beauty
8.11.1 Business Overview
8.12 NakedPoppy
8.12.1 Business Overview
List of Figures
Figure 1: Difference between Clean, Natural, and Organic Beauty
Figure 2: Properties of Clean Beauty Products
Figure 3: Clean Beauty Segmentation
Figure 4: Global Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 5: Global Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 6: Global Clean Beauty Market by Product Type; 2022 (Percentage, %)
Figure 7: Global Clean Beauty Market by Distribution Channel; 2022 (Percentage, %)
Figure 8: Global Clean Beauty Market by Region; 2022 (Percentage, %)
Figure 9: Global Skin Care Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 10: Global Skin Care Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 11: Global Hair Care Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 12: Global Hair Care Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 13: Global Cosmetics Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 14: Global Cosmetics Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 15: Global Fragrances Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 16: Global Fragrances Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 17: Global Others Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 18: Global Others Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 19: Global Specialty Stores Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 20: Global Specialty Stores Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 21: Global Hypermarkets & Supermarkets Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 22: Global Hypermarkets & Supermarkets Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 23: Global Online Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 24: Global Online Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 25: Global Others Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 26: Global Others Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 27: Asia Pacific Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 28: Asia Pacific Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 29: Asia Pacific Clean Beauty Market by Region; 2022 (Percentage, %)
Figure 30: China Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 31: China Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 32: India Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 33: India Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 34: Japan Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 35: Japan Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 36: South Korea Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 37: South Korea Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 38: Rest of Asia Pacific Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 39: Rest of Asia Pacific Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 40: Europe Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 41: Europe Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 42: Europe Clean Beauty Market by Region; 2022 (Percentage, %)
Figure 43: Germany Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 44: Germany Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 45: France Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 46: France Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 47: The UK Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 48: The UK Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 49: Spain Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 50: Spain Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 51: Italy Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 52: Italy Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 53: Rest of Europe Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 54: Rest of Europe Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 55: North America Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 56: North America Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 57: North America Clean Beauty Market by Region; 2022 (Percentage, %)
Figure 58: The US Clean Beauty Market by Value; 2018-2022 (US$ Billion)
Figure 59: The US Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 60: Mexico Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 61: Mexico Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 62: Canada Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 63: Canada Clean Beauty Market by Value; 2023-2028 (US$ Million)
Figure 64: Rest of World Clean Beauty Market by Value; 2018-2022 (US$ Million)
Figure 65: Rest of World Clean Beauty Market by Value; 2023-2028 (US$ Billion)
Figure 66: Global Population by Age Group; 2019-2021 (Million)
Figure 67: The US Interested People in Clean Beauty and Personal Care Products by Generation; 2021 (Percentage, %)
Figure 68: Global Number of Social Media Users; Jan 2018-Jan 2023 (Billion)
Figure 69: Global Share of Social Media in Digital Ad Spending; 2018-2022 (Percentage, %)
Figure 70: The US Percentage of People Looking at Ingredients in Beauty/Personal Care Products; 2019-2022 (Percentage, %)
Figure 71: The US Percentage of People Willing to Pay a Price Premium for Clean or Natural Product; 2019-2022 (Percentage, %)
Figure 72: Global Beauty, health, Personal & Household Care E-commerce Market; 2020-2027 (US$ Billion)
Figure 73: Advanced Economies and Emerging Market & Developing Economies GDP Per Capita; 2018-2027 (US$ Thousand)
Figure 74: Global AR, VR Market Revenue; 2023-2027 (US$ Billion)
Figure 75: Global Clean Beauty Market Players by EWG Rankings; 2022 (Percentage, %)
Figure 76: Global Clean Beauty Market Players by Advertising Spend; 2022 (Percentage, %)
Figure 77: Estée Lauder Companies Inc. Net Sales by Product Category; 2022 (Percentage, %)
Figure 78: e.l.f. Beauty, Inc. Net Sales by Region; 2022 (Percentage, %)
Figure 79: The Honest Company, Inc. Revenue by Product Category; 2021 (Percentage, %)
Figure 80: LVMH Revenue by Business Group; 2022 (Percentage, %)
Table 1: New Launches in the Clean Beauty Market
Table 2: Global Clean Beauty Market Players by Green, Clean, Responsible (GCR) Beauty Rankings; 2022
Companies Mentioned
- Estée Lauder Companies Inc.
- e.l.f. Beauty, Inc.
- The Honest Company, Inc.
- LVMH (Sephora)
- Natura & Co (Avon Products, Inc.)
- Credo Beauty
- Orveon (BareMinerals)
- Beautycounter
- Ilia Beauty
- Ere Perez
- RMS Beauty
- NakedPoppy
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 147 |
| Published | February 2023 |
| Forecast Period | 2023 - 2028 |
| Estimated Market Value ( USD | $ 8.1 Billion |
| Forecasted Market Value ( USD | $ 14.36 Billion |
| Compound Annual Growth Rate | 12.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
