Vitamin and Minerals Market Report 2025

This Vitamin and Minerals market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The vitamin and minerals market size has declined in recent years. It will decline from $24.01 billion in 2024 to $23.29 billion in 2025 at a compound annual growth rate (CAGR) of -3%. The decline in the historic period can be attributed to stricter regulations on health supplements, economic downturns, supply chain disruptions, shift in consumer preferences.

The vitamin and minerals market size is expected to see strong growth in the next few years. It will grow to $29.89 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to plant-based and specialty diets, increased focus on immune health, elderly population health management, women's health and prenatal nutrition, personalized nutrition and wellness trends. Major trends in the forecast period include innovative delivery formats, natural and clean label products, nutricosmetics market growth, age-specific supplements, and sports and fitness nutrition.

The expansion in the usage of dietary supplements in contemporary lifestyles stands out as a pivotal factor propelling the growth of the vitamins and mineral supplement market. Nutrition plays a crucial role in maintaining a balanced immune system, and supplementing with micronutrients such as vitamins C and D, zInc., and omega fatty acids within recommended upper safety limits proves to be a safe, effective, and cost-efficient strategy in supporting optimal immune function for individuals combating COVID-19 and other respiratory tract diseases. In response to the needs of COVID-19 patients, the Indian Research Institute has developed a range of high-protein and fibrous foods, including cookies, bread, and rolls. For instance, in Singapore, Avida Health, a dietary supplement company, has introduced a chocolate ball functional food aimed at enhancing children's immunity. A focused nutritional approach to the immune system could play a significant role in mitigating the impact of the current COVID-19 pandemic and other infections. Hence, the integration of dietary supplements into lifestyles is anticipated to propel the growth of the vitamins and mineral supplement market.

The increasing prevalence of chronic diseases is projected to drive the growth of the vitamin and mineral supplements market in the future. Chronic diseases are conditions that persist for a year or longer and require ongoing medical care, often limiting daily activities. Vitamins and minerals play a vital role in preventing and managing chronic diseases by supporting immune function, reducing inflammation, and regulating various physiological processes. For instance, in June 2024, the National Health Service (NHS), a UK government department, reported that in 2023, over half a million (549,000) additional individuals in England were identified as being at risk of developing type 2 diabetes. This brought the total number of people with non-diabetic hyperglycemia, or pre-diabetes, registered with a GP to 3,615,330, reflecting a significant increase from 3,065,825 in 2022 - an almost 20% rise. Therefore, the growing prevalence of chronic diseases is driving the expansion of the vitamin and mineral supplements market.

Consumer preference for organic supplements is a significant trend in the vitamins and mineral supplement market. For instance, in August 2024, the United States Department of Agriculture (USDA), a US government agency, reported that consumer demand for organic products in the U.S. surpassed $69 billion in 2023, accounting for about 4% of total food sales in the country. As a result, many small and medium enterprises are increasingly promoting plant-based products and diets within this market segment. Additionally, the COVID-19 pandemic has accelerated the shift toward organic food supplements.

Major companies operating in the vitamin and minerals supplements market are increasing their focus on introducing dietary supplements to gain a competitive edge in the market. Dietary supplements are products intended to complement an individual's diet by providing essential nutrients such as vitamins, minerals, herbs, amino acids, or other substances. For instance, in August 2023, Modicare, an India-based wellness company, launched dietary supplements that are specifically designed for men and women. The women's supplement contains 30 essential nutrients, including 12 vitamins, 11 minerals, 4 herbal extracts, and 3 amino acids. It also includes plant extracts such as shatawar, ashoka, tulsi, and turmeric, which are believed to support hormone balancing, cognitive functions, and antioxidant properties. On the other hand, the men's supplement provides essential nutrients that promote overall health and well-being.

In March 2022, Aceto, a US-based supplier specializing in life sciences and advanced technology ingredients, acquired Biotron Laboratories and Talus Mineral Company for an undisclosed amount. This acquisition bolsters Aceto's nutraceuticals division and enhances its position in the life sciences sector. It enables Aceto to leverage Biotron's strong research and development capabilities, along with its established customer relationships, to drive growth and expand its global service offerings. Biotron Laboratories is a US-based manufacturer of minerals.

Vitamins and mineral supplements are essential micronutrients required by the body to carry out various routine functions. These micronutrients, however, need to be acquired from the food we consume, as our bodies do not produce them. Vitamins, which are organic compounds, are commonly categorized as either fat-soluble or water-soluble.

The primary types of vitamin and mineral supplements include multivitamins, single vitamins, multi-mineral supplements, and single minerals. Multivitamins are dietary supplements containing most or all of the vitamins that the body does not naturally produce. These supplements are available through various distribution channels, such as pharmacies and drug stores, supermarkets and hypermarkets, as well as online channels. They are utilized for purposes such as energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer, and others.

The vitamins and mineral supplements market research report are one of a series of new reports that provides vitamins and mineral supplements market statistics, including vitamins and mineral supplements industry global market size, regional shares, competitors with vitamins and mineral supplements market share, detailed vitamins and mineral supplements market segments, market trends and opportunities, and any further data you may need to thrive in the vitamins and mineral supplements industry. This vitamins and mineral supplements market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Major companies operating in the vitamin and minerals market include Pfizer Limited, BASF Aktiengesellschaft., Bayer AG, Abbott Laboratories, Glaxosmithkline PLC, Suntory Holdings Ltd, Otsuka Holdings Co. Ltd, Daiichi Sankyo Company Limited, AMWAY India Enterprises Pvt. Ltd, Salus Haus, Nestle Health Science, Lonza Group, Eisai Co. Ltd., Glanbia PLC, DuPont Nutrition & Health, CSPC Pharmaceutical Group, The Bountiful Company, JamiesonWellness Inc, Pharmavite LLC., Nature's Bounty Co., Sanofi India Limited, General Nutrition Centers Inc., General Nutrition CentersInc., Puritan’s Pride, CCMP Capital, Webber NaturalsPharmaceuticals Ltd., Webber Naturals, DSM Nutritional Products AG, Hainan Yangshengtang, Hainan Yangshengtang, Archer Daniels Midland, Cargill Incorporated, Glanbia Nutritionals, Herbalife Nutrition Ltd., Naturex (Part of Givaudan), NOW Health Group, Probiotics International Ltd, Vitabiotics Ltd.

North America was the largest region in the vitamins and minerals supplements market in 2024. The Middle East is expected to be the largest growing region in the global vitamin and minerals market during the forecast period. The regions covered in the vitamin and minerals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vitamin and minerals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vitamins and mineral supplements market consists of sales of biotin, iron, glutamine, caffeine, and more. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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