BI Software Market Report 2025

This BI Software market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The BI software market size has grown rapidly in recent years. It will grow from $79.06 billion in 2024 to $88.78 billion in 2025 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to data explosion, data integration, competitive advantage, regulatory compliance.

The BI software market size is expected to see rapid growth in the next few years. It will grow to $138.62 billion in 2029 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to advanced analytics and ai, self-service bi, cloud-based bi, real-time analytics. Major trends in the forecast period include data visualization, mobile bi, embedded bi, big data integration.

The business intelligence (BI) software market experiences substantial growth driven by the increasing number of data-driven projects, primarily due to the growing demand for real-time analytics. According to the International Data Group (IDG), nearly 69% of businesses are either planning or already implementing data-driven projects to enhance various aspects of their operations, such as production, sales, decision-making, and strategic business planning. Companies within the industry are utilizing BI software to predict consumer behavior and engagement, as exemplified by Starbucks, which uses BI software alongside customer relationship management (CRM) software to forecast customer purchasing behavior.

The growth of small, medium, and large enterprises is expected to drive the expansion of the business intelligence (BI) software market. These enterprises are categorized based on their size and scale of operations, a classification used for regulation, economic analysis, and business strategy. BI software plays a crucial role across all types of enterprises by helping them gather, analyze, and transform data into actionable insights, ultimately improving performance and providing a competitive edge. For example, in May 2023, a report from money.co.uk, a UK-based price comparison platform, revealed that in 2022, the UK was home to approximately 5.47 million small businesses, alongside 35,940 medium-sized businesses. Additionally, the number of small and medium businesses across all sectors grew slightly from 2,765 in 2021 to 2,768 in 2022. As the number of small, medium, and large enterprises continues to rise, the demand for BI software is also increasing.

Major players in the business intelligence (BI) software market are increasingly focusing on developing advanced products that incorporate compound AI systems to gain a competitive advantage. A compound AI system combines various artificial intelligence technologies and algorithms, such as machine learning, natural language processing, and data analytics, to address complex challenges. For example, in June 2024, Databricks Inc., a US-based AI company, launched AI/BI, an innovative business intelligence product designed to democratize analytics access across organizations. This new offering includes two main components - dashboards and genie - both powered by a compound AI system. The system continuously learns from user interactions and data usage throughout the organization, improving the accuracy and relevance of insights by adapting to the specific semantics of the business’s data over time.

Major companies in the business intelligence (BI) software market are developing innovative technologies, such as IBM Business Analytics Enterprise, to help businesses overcome challenges like data silos and fragmented analytics tools. IBM Business Analytics Enterprise is an all-in-one, AI-powered platform that enables businesses of all sizes to break down data silos, streamline planning and analytics processes, and make faster, more informed decisions. For instance, in November 2022, International Business Machines Corporation (IBM), a US-based technology company, launched IBM Business Analytics Enterprise. This platform is designed to provide a unified view of data, integrating data preparation, visualization, AI-powered insights, and recommendations, giving businesses a competitive edge by helping them make better decisions more quickly.

In June 2023, ThoughtSpot, a US-based business intelligence and big data analytics company, acquired Mode Analytics for $200 million. This acquisition enables ThoughtSpot to enhance its self-service analytics capabilities by integrating Mode's code-first platform. By doing so, ThoughtSpot aims to offer a comprehensive solution that combines user-friendly tools for business users with advanced features for data professionals, fostering collaboration and improving data-driven decision-making across organizations. Mode Analytics, a US-based data visualization company, provides BI software solutions.

Business Intelligence (BI) software represents a suite of tools crafted to efficiently collect, organize, centralize, analyze, and communicate intricate data through comprehensible reports to facilitate valuable insights.

The primary categories of BI software encompass structured data, unstructured data, and semi-structured data. Structured data BI software, in particular, is adept at aggregating vast volumes of unstructured data from diverse sources and converting it into actionable intelligence. These BI solutions offer diverse deployment options, ranging from cloud-based setups to on-premise implementations. They cater to various industries, including BFSI, telecommunications, IT, retail and consumer goods, health and life sciences, and manufacturing, helping them unlock the potential within their data for better decision-making.

The business intelligence (BI) software market research report is one of a series of new reports that provides business intelligence (BI) software market statistics, including business intelligence (BI) software industry global market size, regional shares, competitors with a business intelligence (BI) software market share, detailed business intelligence (BI) software market segments, market trends and opportunities, and any further data you may need to thrive in the business intelligence (BI) software industry. This business intelligence (BI) software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major companies operating in the bi software market include SAP SE, Oracle Corp., JDA Software Group Inc., Infor Global Solutions, Manhattan Associates Inc., Infor Nexus, Descartes Systems Group, IBM Corporation, Kinaxis Inc., High Jump Software, Epicor Software Corporation, Kewill Systems PLC, BluJay Solutions, Indian Foreign Service, Verizon Connect Inc., SPS Commerce Inc., Dassault Systemes, Coupa Software Inc., Basware, WiseTech Global Ltd., e2open Software Co., Jaggaer, GEP Software Co., Zycus Software Co., Plex Manufacturing Cloud, QAD Inc., Sage US, Vanguard Software, Quintiq, Unit4, Rackspace US Inc., Microsoft Corporation, Cisco Systems Inc., GoodData Corporation, Targit AS, VMware Inc., Tableau Software Inc., Google LLC, Open Text Corporation, MicroStrategy Incorporated, QlikTech International AB, Information Builders Inc., Tibco Software Inc., Salesforce.com Inc.

North America was the largest region in the business intelligence (bi) software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the business intelligence (bi) software market during the forecast period. The regions covered in the bi software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bi software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The business intelligence (BI) software market includes revenues earned by entities by developing and distributing software that enables users to project information, visualize data, derive insights, improve business operations and make strategic business decisions. The components of business intelligence are source data, data warehouse, and online analytical processing (OLAP), visualizations, dashboards, and extract, transform, load (ETL) processes. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this business intelligence (BI) software market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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