Print Advertising Market Report 2026

The print advertising market size has grown steadily in recent years. It will grow from $53.35 billion in 2025 to $55.26 billion in 2026 at a compound annual growth rate (CAGR) of 3.6%. The growth in the historic period can be attributed to strong presence of traditional print readership, widespread newspaper and magazine circulation, established advertising relationships with publishers, demand for tangible marketing materials, expansion of local and regional advertising.

The print advertising market size is expected to see steady growth in the next few years. It will grow to $66.76 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to increasing use of data-driven print personalization, rising demand for sustainable print advertising, expansion of niche and premium publications, growing integration of qr codes and digital links, increasing focus on measurable print campaign performance. Major trends in the forecast period include increasing demand for targeted print campaigns, growing use of high-quality specialty print media, rising integration of print with digital marketing channels, expansion of eco-friendly printing materials, enhanced focus on brand credibility and trust.

The increasing focus of the retail industry on advertising is expected to propel the growth of the printed advertising market. The retail industry encompasses all businesses offering products and services to consumers. Print advertising refers to the various channels and methods used by retailers to promote products, services, and brands to attract customers and drive sales. Printed advertising is a widely used and effective marketing tool in retail, enabling retailers to communicate brand messages, highlight products or promotions, and create an appealing shopping environment. For instance, in October 2024, according to a report by the Interactive Advertising Bureau Europe (IAB Europe), a Belgium-based association for the digital advertising ecosystem, Retail Media advertising in Europe grew by 22% in 2023, with ad spending projected to reach €31 billion by 2028. This growth is significantly higher than the overall advertising market, which is expected to grow by only 6%. Therefore, the increasing emphasis of the retail industry on advertising is driving the printed advertising market.

Leading companies in the print advertising market are innovating with technologies such as QR Code technology to enhance profitability and user engagement. QR codes in print advertising provide interactive content and additional information, improving the audience’s experience. For instance, in June 2023, TenantMagic LLC, a US-based credit reporting agency, launched QR Code technology in print advertising. QR codes are generated online and can encode any type of data, serving as an accessible digital tool for marketers, allowing audiences to access content easily via smartphones.

In October 2023, Ennis Inc., a US-based business forms company, acquired Eagle Graphics Inc. and Diamond Graphics Inc. for an undisclosed amount. These acquisitions allow Ennis Inc. to strengthen its manufacturing capabilities and expand its presence in Pennsylvania. Eagle Graphics Inc. and Diamond Graphics Inc., both US-based print advertising companies, enable Ennis Inc. to broaden its product offerings and grow its client base.

Major companies operating in the print advertising market include Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company, Axel Springer SE, Pearson plc, Sensory Interactive Inc., Valassis Direct Mail Inc., Soft Signage Inc., News Corp, Bertelsmann Printing Group, Transcontinental Inc., Anchor Electricals Pvt. Ltd., CAYK Marketing Inc., DeSantis Breindel Inc., Digital Ink Printing Inc., Lewiston Water Power Company, Carlsbad Manufacturing Corporation, LVMH Moët Hennessy Louis Vuitton SE, Pfizer Inc., Nestlé S.A., Prestige Cruise Holdings Inc., D.A. Stauer Ltd., Colony Brands Inc., Direct to Door Marketing Inc., BBDO Worldwide Inc., Ogilvy & Mather International Holdings Inc., DDB Worldwide Communications Group Inc., Grey Group Inc., McCann Worldgroup LLC, Leo Burnett Worldwide Inc.

North America was the largest region in the print advertising market in 2025. Western Europe was the second largest region in the print advertising market. The regions covered in the print advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the print advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The print advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in print media such as periodicals, and print newspapers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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