Print Advertising Market Report 2025

This Print Advertising market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The print advertising market size has grown steadily in recent years. It will grow from $31.54 billion in 2024 to $32.58 billion in 2025 at a compound annual growth rate (CAGR) of 3.3%. The growth in the historic period can be attributed to print dominance in marketing, established print infrastructure, circulation reach, reader engagement, advertising revenues.

The print advertising market size is expected to see steady growth in the next few years. It will grow to $37.93 billion in 2029 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to integrated print-digital strategies, print-commerce integration, niche audience targeting, localized and hyper-targeted ads, collaboration with digital channels. Major trends in the forecast period include augmented reality (ar) in print ads, qr codes and interactive elements, storytelling and editorial-like content, specialized magazine inserts, local print advertising campaigns.

The print advertising market thrives due to its substantial readership base, consisting of a vast population that subscribes to newspapers and magazines. A survey by the American Press Institute reveals that a majority of newspaper subscribers also pay for print magazines, a popular publication type offering significant advertising opportunities. The Magazine Media Factbook 2022 reports that the total audience across print and digital platforms reached 222.2 million readers in 2021. People of all age groups continue to engage with newspapers and magazines, particularly older adults and long-time readers who prefer print media for its leisurely reading experience and reduced digital interaction. This demographic characteristic contributes significantly to the growth of the print advertising market.

The growing emphasis on advertising within the retail industry is expected to drive the expansion of the printed advertising market. The retail industry encompasses businesses that offer products and services directly to consumers, while print advertising involves various methods and channels used by retailers to promote their products, services, and brands, aiming to attract customers and boost sales. Printed advertising remains a widely used and effective tool in the retail sector, enabling retailers to convey their brand messages, highlight products or promotions, and enhance the shopping experience. For example, in October 2024, a report published by the Interactive Advertising Bureau Europe (IAB Europe), a Belgium-based association for the digital advertising ecosystem, revealed that retail media advertising in Europe grew by 22% in 2023, with ad spending projected to reach €31 billion by 2028. This growth significantly outpaces the broader advertising market, which is expected to increase by just 6%. As a result, the retail industry's intensified focus on advertising is driving the growth of the printed advertising market.

Major companies operating in the print advertising market are investing in innovative technologies, such as QR Code Technology. This technology enhances the user experience by providing additional information and interactive content in print advertising. For example, in June 2023, TenantMagic LLC introduced QR Code Technology, a standard strategy for offering audiences supplementary details and engaging marketing materials. QR codes, which can be easily generated online, serve as digital tools that enable users to access various types of data when scanned with a smartphone. Marketers commonly use QR codes to provide convenient digital access to additional content while on the move.

The leading companies are also leveraging automated print to digital advertising technology to bolster their profitability in the market. This technology empowers publishers and advertisers to generate additional revenue by converting print ads into interactive digital experiences. For instance, in February 2022, Smartico.ai launched automated print to digital advertising technology. Publishers have reaped substantial benefits by transforming print advertisements into digital formats through this technology. It enables businesses to target specific demographics, monitor the effectiveness of campaigns, and create comprehensive marketing plans that meet customers where they are and in their preferred manner.

In October 2023, Ennis Inc., a US-based business forms company, made significant acquisitions. The company acquired Eagle Graphics Inc. and Diamond Graphics Inc., enhancing its manufacturing capabilities and expanding its presence in Pennsylvania. These acquisitions also broadened Ennis Inc.'s product offerings and clientele. Both Eagle Graphics Inc. and Diamond Graphics Inc. are prominent US-based print advertising companies.

Print advertising is a marketing approach that involves the dissemination of advertisements through various print media channels, including newspapers, magazines, and journals. This strategy aims to connect with a broader target audience and grab their attention while they peruse specific publications. The primary objective of print advertising is to influence readers to purchase a promoted product, either in a physical store or through a digital transaction on a company's website.

The main categories of print advertising encompass newspaper advertising, magazine advertising, posters, banners, and other forms of printed promotional material. Newspaper advertising is a marketing method where ads appear alongside regular editorial content within a newspaper. These advertising efforts span across various sectors, including retail, electronics, telecommunications, insurance, finance, automotive, and other industries. The providers of print advertising services range from large enterprises to small and medium-sized businesses.

The print advertising market research report is one of a series of new reports that provides print advertising market statistics, including print advertising industry global market size, regional shares, competitors with a print advertising market share, detailed print advertising market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising industry. This print advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major companies operating in the print advertising market include Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company, Axel Springer SE, Pearson PLC, Sensory Interactive Inc., Valassis Direct Mail Inc., Soft Signage Inc., News Corp, Bertelsmann Printing Group, Transcontinental Inc., Anchor Electricals Pvt. Ltd., CAYK Marketing Inc., DeSantis Breindel Inc., Digital Ink Printing Inc., Lewiston Water Power Company, Carlsbad Manufacturing Corporation, LVMH Moët Hennessy Louis Vuitton SE, Pfizer Inc., Nestlé S.A., Prestige Cruise Holdings Inc., D.A. Stauer Ltd., Colony Brands Inc., Direct to Door Marketing Inc., BBDO Worldwide Inc., Ogilvy & Mather International Holdings Inc., DDB Worldwide Communications Group Inc., Grey Group Inc., McCann Worldgroup LLC, Leo Burnett Worldwide Inc.

North America was the largest region in the print advertising market in 2024. Western Europe was the second largest region in the print advertising market. The regions covered in the print advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the print advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The print advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in print media such as periodicals, and print newspapers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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