North America Air Fryer Market Outlook, 2028

Air fryers have recently acquired popularity due to the increasing obesity rate. Obesity affects 36.5 percent of individuals in the United States. Another 32.5 percent of adult Americans are overweight. Adults who are overweight or obese account for more than two-thirds of all adults in the United States. In the United States, potatoes are the most popular vegetable, accounting for 40% of all vegetables consumed. Air fryer makers, once again, pitch their product as a healthier way to prepare fried meals without the negative health consequences connected with oil-fried foods. An air fryer is similar to a microwave oven in that it can bake and roast, but the key difference is that its heating components are positioned on the upper side with a powerful fan, making the food very crunchy and flaky in no time and, most significantly, with less oil than when deep-fried. Air fryers heat up quickly and cook food evenly, thanks to the combination of concentrated heating and the installation of a specific-sized fan.

According to the research report, North America Air Fryer Market Outlook, 2028 the market is anticipated to grow by USD 629.20 million from 2023 to 2028, registering a CAGR of more than 9%. In the current market, there is a boom in demand for smart air fryers, giving educated and tech-savvy clients a new reason to purchase this item. Despite the fact that smart air fryers are expensive, manufacturers see this category as an opportunity to gain traction in the next few years. However, there are a few established firms with a strong distribution network spanning multiple regions. Organizations are strengthening their position by continuing to invest in research and development (R&D) to find solutions to client needs and requirements.

The general public's understanding of eating habits and their impact on human health and life has grown in recent years. According to the 2019 Food and Health Survey conducted by the International Food Information Council (IFIC) Foundation, 23% of consumers actively seek out foods or follow a diet for health benefits. This climbed by nearly 2% over the previous year. Deep-fried meals such as French fries, potato chips, fried chicken, chicken nuggets, and other fried snacks are considered unhealthy due to their high calorie content in the form of fats or carbohydrates. Furthermore, eating deep-fried foods has been linked to health problems such as elevated cholesterol levels, obesity, heart attacks, and diabetes. As a result, those concerned about their health avoid consuming deep-fried items and instead opt for better cooking techniques like roasting or baking. But deep frying and shallow frying can be replaced with air frying as a healthier alternative.

As the popularity of air fryers grew, other home appliance manufacturers began to stock them. Many different household appliance firms currently manufacture air fryers. Furthermore, these organisations offer a diverse range of products based on customer requirements. Dash, for example, manufactures 1.2-liter compact air fryers, which are half the size of traditional fryers and are suitable for cooking in small kitchens. The Dash Deluxe electric air fryer and oven cooker is a temperature-controlled air fryer. It contains an auto-off feature that switches the air fryer off after cooking is finished, adding safety, as well as a pair of adjustable knobs for fine control over time and temperature. In addition, air fryers are more reasonable and economical than ovens and microwaves, which makes them more alluring to customers on a tight budget.

The primary markets contributing to the North American air fryer market are the United States, Canada, and Mexico. The high penetration rates of air fryers in these countries make them a lucrative possibility for companies making them when it comes to increasing opportunities. Due to its dominance in the North American air fryer market over the projected period, the United States is expected to account for the lion's share of this market. Rowing health consciousness and awareness of the negative effects of excessive consumption of bad foods has prompted North American consumers to switch to healthier, low-fat alternatives.This has also altered purchasing habits, particularly in relation to kitchen appliances. Consumer preferences have shifted as a result of decreased junk food intake and rising acceptance of low-fat or low-oil-based foods.

According to the report, the North American market is divided into several device types, including manual air fryers and electric air fryers. Among these, the electric air fryer has a market share of more than 68%. This is due to a rise in the usage of digital equipment, an increase in the requirement for automation, and an increase in health awareness. The market is divided into residential and commercial applications, according to the report. Because of improved consumer awareness of the product, extensive marketing and promotion by top brands, and a shift in consumer preference for air fryers, the residential segment is leading the market with more than 83% of the market in 2022. The market is divided into two segments based on distribution channels: offline and online. Offline channels include supermarkets and hypermarkets, retail stores, specialty stores, etc., which lead the market with more than 90% of the market share due to the increasing number of supermarkets and retail stores across the North American region. Further, the online channel is expected to grow at a significant rate during the forecast period due to features like convenience, comfort, price discounts, etc.

The North American market is divided into basket and paddle-type air fryers based on product type. Basket-type air fryers will command 65% of the market in 2022 because they are kinder to battered and coated foods such as onion rings and home-battered items, and they have fewer moving components, which may result in a longer life span. Paddle-type air fryers are expected to expand more throughout the projection period because they can cook liquid meals such as risotto and curries, and they do not require human attention while cooking because they are automated.

Major Companies present in the market:

Koninklijke Philips N.V., BLACK+DECKER Inc., Conair Corporation, Breville Group Ltd, Meyer Manufacturing Company Limited, NuWave LLC, Groupe SEB, Newell Brands, Rosewill Inc., 'De' Longhi Group, Ming's Mark Inc. , Gorenje, SharkNinja Operating LLC, Havells India Ltd, Stovekraft, Instant Brands, Wonderchef Home Appliances Pvt. Ltd.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Air Fryer market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Device Type:

• Manual Air fryer
• Electric Air fryer

By End Users:

• Commercial
• Residential

By Distribution Channel:

• Offline
• Online

By Product Type:

• Basket Air Fryer (Drawer)
• Paddle Air Fryer (Lid)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.