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Plant-Based Dairy in Germany

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    Report

  • 19 Pages
  • August 2024
  • Region: Germany
  • Euromonitor International
  • ID: 5739001
In 2024, plant-based milk in Germany is set to continue its impressive growth trajectory, reflecting the ongoing shift in consumer preference towards more sustainable, health-conscious, and ethically produced food options. One of the primary drivers of the expansion of plant-based milk in Germany is increasing consumer concern over the environmental impact of traditional dairy farming.

The Plant-based Dairy in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plant-based milk continues to grow in an established market
  • Consumers show trust in discounters as a channel for plant-based dairy products
  • Oatly and Alpro remain the absolute leaders in plant-based milk
PROSPECTS AND OPPORTUNITIES
  • Plant-based cheese to overcome obstacles in the German market
  • More consumers following plant-based diets also impacts foodservice
  • Functionality to have a positive impact
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 3 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 6 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 9 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources