The decorative coatings market size has grown strongly in recent years. It will grow from $93.5 billion in 2024 to $99.88 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to increased focus on architectural and interior design trends, growth of real estate and construction industry, renovation and remodeling projects, color and aesthetics preferences, and commercial and hospitality sector.
The decorative coatings market size is expected to see strong growth in the next few years. It will grow to $137.49 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to growing health and wellness considerations, customization and personalization, aging population and universal design, growing e-commerce and online sales, emerging market growth, and urbanization and infrastructure development. Major trends in the forecast period include sustainable and low-voc coatings, digital color matching and visualization, smart and functional coatings, advancements in technology, and introdcution of antimicrobial or allergen-reducing properties.
The anticipated increase in urbanization globally is expected to drive the growth of the decorative coatings market. Urbanization involves the migration of the population from rural to urban areas and the consequent rise in human population densities in urban settings. This phenomenon leads to an increased demand for residential and non-residential structures, consequently propelling the decorative coatings industry. As per the United Nations Department of Economic and Social Affairs, it is projected that by 2050, 68% of the world's population, equivalent to 2.5 billion people, will reside in urban areas. This ongoing trend of urbanization across the globe serves as a significant driver for the growth of the decorative coatings market.
The expansion of the construction industry is projected to drive the growth of the decorative coatings market in the future. The construction industry encompasses a broad spectrum of activities related to the planning, design, building, and maintenance of structures and infrastructure. Decorative coatings are incorporated into architectural plans and designs from the initial stages of construction. Architects and designers collaborate closely with coatings specialists to choose finishes that align with the overall vision for the building. For example, in April 2023, European Coatings, a Europe-based publication focused on the coatings industry, reported that the total volume of both decorative and non-decorative industrial coatings markets fell by approximately 6%, largely due to a significant decline in Q4, with further volume reductions of 2% expected for the European market throughout the year, despite a projected 5% increase in value.
Innovations in new products have become a significant trend gaining traction in the decorative coatings market. Leading companies in the decorative coatings sector are concentrating on developing advanced products to enhance their market position. For example, in June 2022, Kapci Coatings, an Egypt-based chemical manufacturing firm, introduced new decorative products, Elegant 555 and Elegant 545. These innovative offerings feature a quick-drying formula and are part of the Earth Friendly initiative, which aims to encourage the use of more sustainable, water-based alternatives in the decorative paints market.
Major companies in the decorative coatings market are actively leveraging new technologies to enhance their profitability, exemplified by innovations like Nature's Embrace. Nature's Embrace represents a captivating assortment of decorative paint colors inspired by the serene beauty of the natural world. In April 2023, HMG Paints Limited, a UK-based paint manufacturing company, introduced this stunning collection of decorative paint colors, utilizing AI technology. The initiative involved instructing ChatGPT to develop ten unique hues, each crafted to evoke a specific natural scene in response to the latest décor trends. The resulting design, Nature's Embrace, stands out with distinctive, fashionable color names and references that admirably capture the splendor of nature. This innovative use of AI in color creation underscores the commitment of companies like HMG Paints Limited to bring fresh, technologically advanced offerings to the decorative coatings market.
In August 2023, AkzoNobel, a Netherlands-based producer of paints and coatings, purchased the decorative paints business from Sherwin-Williams in China for €100 million, employing approximately 300 people. This acquisition is intended to greatly enhance AkzoNobel's presence in the Chinese market and expand its capabilities within the decorative coatings sector. Sherwin-Williams is a U.S.-based company that manufactures a diverse array of paints, coatings, and related products.
Major companies operating in the decorative coatings market include PPG Industries Inc., Akzonobel NV, Sherwin-Williams Co., Valspar Corp., Asian Paints Ltd., Berger Paints Ltd., Cabot Corporation, DAW SE, Jotun Paints Ltd., Masco Corp., Brillux GmbH & Co. KG, BASF SE, Vogel Paint and Wax Company, Kansai Paint Co. Ltd., Kelly-Moore Paints Company Inc., RPM International Inc., Nippon Paint Holdings Co. Ltd., Axalta Coating Systems Ltd., Teknos AG, Mankiewicz India Pvt. Ltd., Meffert AG Farbwerke, Cromology SL, Tikkurila OYJ, Hempel AS, Clariant AG, Benjamin Moore & Co., Dunn-Edwards Corporation, Behr Process Corporation, Farrow & Ball Ltd.
Decorative coatings, also known as architectural coatings, serve the purposes of protection, durability, and decoration when applied to buildings and structures. These coatings, including paints, are specifically designed for use in coating buildings and homes to safeguard against wear and tear while providing an aesthetic finish.
The primary types of products in the decorative coatings sector include emulsions, wood coatings, enamels, and others. Emulsions consist of small polymer particles where pigments are trapped. These particles are suspended in water and fuse together as the paint dries, forming a protective film. Emulsions are considered water-based coatings. Different resin types used in decorative coatings include acrylic, alkyd, vinyl, polyurethane, and others, and these coatings come in various formulations such as water-based, solvent-based, and powder-based. Decorative coatings find application in various settings, including both residential and non-residential properties.
The decorative coatings market research report is one of a series of new reports that provides decorative coatings market statistics, including decorative coatings industry global market size, regional shares, competitors with a decorative coatings market share, detailed decorative coatings market segments, market trends and opportunities, and any further data you may need to thrive in the decorative coatings industry. This decorative coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The Asia-Pacific was the largest region in the decorative coatings market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the decorative coatings market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
The countries covered in the decorative coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.
The decorative coatings market consists of sales of polyester resins and alkyd resins. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The decorative coatings market size is expected to see strong growth in the next few years. It will grow to $137.49 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to growing health and wellness considerations, customization and personalization, aging population and universal design, growing e-commerce and online sales, emerging market growth, and urbanization and infrastructure development. Major trends in the forecast period include sustainable and low-voc coatings, digital color matching and visualization, smart and functional coatings, advancements in technology, and introdcution of antimicrobial or allergen-reducing properties.
The anticipated increase in urbanization globally is expected to drive the growth of the decorative coatings market. Urbanization involves the migration of the population from rural to urban areas and the consequent rise in human population densities in urban settings. This phenomenon leads to an increased demand for residential and non-residential structures, consequently propelling the decorative coatings industry. As per the United Nations Department of Economic and Social Affairs, it is projected that by 2050, 68% of the world's population, equivalent to 2.5 billion people, will reside in urban areas. This ongoing trend of urbanization across the globe serves as a significant driver for the growth of the decorative coatings market.
The expansion of the construction industry is projected to drive the growth of the decorative coatings market in the future. The construction industry encompasses a broad spectrum of activities related to the planning, design, building, and maintenance of structures and infrastructure. Decorative coatings are incorporated into architectural plans and designs from the initial stages of construction. Architects and designers collaborate closely with coatings specialists to choose finishes that align with the overall vision for the building. For example, in April 2023, European Coatings, a Europe-based publication focused on the coatings industry, reported that the total volume of both decorative and non-decorative industrial coatings markets fell by approximately 6%, largely due to a significant decline in Q4, with further volume reductions of 2% expected for the European market throughout the year, despite a projected 5% increase in value.
Innovations in new products have become a significant trend gaining traction in the decorative coatings market. Leading companies in the decorative coatings sector are concentrating on developing advanced products to enhance their market position. For example, in June 2022, Kapci Coatings, an Egypt-based chemical manufacturing firm, introduced new decorative products, Elegant 555 and Elegant 545. These innovative offerings feature a quick-drying formula and are part of the Earth Friendly initiative, which aims to encourage the use of more sustainable, water-based alternatives in the decorative paints market.
Major companies in the decorative coatings market are actively leveraging new technologies to enhance their profitability, exemplified by innovations like Nature's Embrace. Nature's Embrace represents a captivating assortment of decorative paint colors inspired by the serene beauty of the natural world. In April 2023, HMG Paints Limited, a UK-based paint manufacturing company, introduced this stunning collection of decorative paint colors, utilizing AI technology. The initiative involved instructing ChatGPT to develop ten unique hues, each crafted to evoke a specific natural scene in response to the latest décor trends. The resulting design, Nature's Embrace, stands out with distinctive, fashionable color names and references that admirably capture the splendor of nature. This innovative use of AI in color creation underscores the commitment of companies like HMG Paints Limited to bring fresh, technologically advanced offerings to the decorative coatings market.
In August 2023, AkzoNobel, a Netherlands-based producer of paints and coatings, purchased the decorative paints business from Sherwin-Williams in China for €100 million, employing approximately 300 people. This acquisition is intended to greatly enhance AkzoNobel's presence in the Chinese market and expand its capabilities within the decorative coatings sector. Sherwin-Williams is a U.S.-based company that manufactures a diverse array of paints, coatings, and related products.
Major companies operating in the decorative coatings market include PPG Industries Inc., Akzonobel NV, Sherwin-Williams Co., Valspar Corp., Asian Paints Ltd., Berger Paints Ltd., Cabot Corporation, DAW SE, Jotun Paints Ltd., Masco Corp., Brillux GmbH & Co. KG, BASF SE, Vogel Paint and Wax Company, Kansai Paint Co. Ltd., Kelly-Moore Paints Company Inc., RPM International Inc., Nippon Paint Holdings Co. Ltd., Axalta Coating Systems Ltd., Teknos AG, Mankiewicz India Pvt. Ltd., Meffert AG Farbwerke, Cromology SL, Tikkurila OYJ, Hempel AS, Clariant AG, Benjamin Moore & Co., Dunn-Edwards Corporation, Behr Process Corporation, Farrow & Ball Ltd.
Decorative coatings, also known as architectural coatings, serve the purposes of protection, durability, and decoration when applied to buildings and structures. These coatings, including paints, are specifically designed for use in coating buildings and homes to safeguard against wear and tear while providing an aesthetic finish.
The primary types of products in the decorative coatings sector include emulsions, wood coatings, enamels, and others. Emulsions consist of small polymer particles where pigments are trapped. These particles are suspended in water and fuse together as the paint dries, forming a protective film. Emulsions are considered water-based coatings. Different resin types used in decorative coatings include acrylic, alkyd, vinyl, polyurethane, and others, and these coatings come in various formulations such as water-based, solvent-based, and powder-based. Decorative coatings find application in various settings, including both residential and non-residential properties.
The decorative coatings market research report is one of a series of new reports that provides decorative coatings market statistics, including decorative coatings industry global market size, regional shares, competitors with a decorative coatings market share, detailed decorative coatings market segments, market trends and opportunities, and any further data you may need to thrive in the decorative coatings industry. This decorative coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The Asia-Pacific was the largest region in the decorative coatings market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the decorative coatings market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
The countries covered in the decorative coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.
The decorative coatings market consists of sales of polyester resins and alkyd resins. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Decorative Coatings Market Characteristics3. Decorative Coatings Market Trends And Strategies4. Decorative Coatings Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market32. Global Decorative Coatings Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Decorative Coatings Market34. Recent Developments In The Decorative Coatings Market
5. Global Decorative Coatings Growth Analysis And Strategic Analysis Framework
6. Decorative Coatings Market Segmentation
7. Decorative Coatings Market Regional And Country Analysis
8. Asia-Pacific Decorative Coatings Market
9. China Decorative Coatings Market
10. India Decorative Coatings Market
11. Japan Decorative Coatings Market
12. Australia Decorative Coatings Market
13. Indonesia Decorative Coatings Market
14. South Korea Decorative Coatings Market
15. Western Europe Decorative Coatings Market
16. UK Decorative Coatings Market
17. Germany Decorative Coatings Market
18. France Decorative Coatings Market
19. Italy Decorative Coatings Market
20. Spain Decorative Coatings Market
21. Eastern Europe Decorative Coatings Market
22. Russia Decorative Coatings Market
23. North America Decorative Coatings Market
24. USA Decorative Coatings Market
25. Canada Decorative Coatings Market
26. South America Decorative Coatings Market
27. Brazil Decorative Coatings Market
28. Middle East Decorative Coatings Market
29. Africa Decorative Coatings Market
30. Decorative Coatings Market Competitive Landscape And Company Profiles
31. Decorative Coatings Market Other Major And Innovative Companies
35. Decorative Coatings Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Decorative Coatings Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on decorative coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for decorative coatings ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The decorative coatings market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Emulsion; Wood Coatings; Enamels; Other Product Types2) By Resin Type: Acrylic; Alkyd; Vinyl; Polyurethane; Other Resin Types
3) By Formulation: Water Based; Solvent Based; Powder Based
4) By Application: Residential; Non-Residential
Subsegments:
1) By Emulsion: Acrylic Emulsions; Vinyl Acetate Emulsions; Styrene-Butadiene Emulsions2) By Wood Coatings: Stains; Varnishes; Sealants; Lacquers
3) By Enamels: Oil-Based Enamels; Water-Based Enamels; Spray Enamels
4) By Other Product Types: Primers; Specialty Coatings; Thinners and Additives
Key Companies Mentioned: PPG Industries Inc.; Akzonobel NV; Sherwin-Williams Co.; Valspar Corp.; Asian Paints Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- PPG Industries Inc.
- Akzonobel NV
- Sherwin-Williams Co.
- Valspar Corp.
- Asian Paints Ltd.
- Berger Paints Ltd.
- Cabot Corporation
- DAW SE
- Jotun Paints Ltd.
- Masco Corp.
- Brillux GmbH & Co. KG
- BASF SE
- Vogel Paint and Wax Company
- Kansai Paint Co. Ltd.
- Kelly-Moore Paints Company Inc.
- RPM International Inc.
- Nippon Paint Holdings Co. Ltd.
- Axalta Coating Systems Ltd.
- Teknos AG
- Mankiewicz India Pvt. Ltd.
- Meffert AG Farbwerke
- Cromology SL
- Tikkurila OYJ
- Hempel AS
- Clariant AG
- Benjamin Moore & Co.
- Dunn-Edwards Corporation
- Behr Process Corporation
- Farrow & Ball Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 99.88 Billion |
| Forecasted Market Value ( USD | $ 137.49 Billion |
| Compound Annual Growth Rate | 8.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 29 |
