Men's Personal Care Market Report 2026

The men’s personal care market size has grown rapidly in recent years. It will grow from $75.38 billion in 2025 to $83.05 billion in 2026 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to growth of urban male population, rising disposable income levels, expansion of grooming awareness campaigns, increasing influence of social media trends, availability of diversified product portfolios.

The men’s personal care market size is expected to see strong growth in the next few years. It will grow to $119.66 billion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to increasing demand for multifunctional grooming products, expansion of clean-label and organic categories, rising adoption of personalized grooming solutions, growing e-commerce penetration, increasing focus on premiumization of men’s care. Major trends in the forecast period include rising demand for organic men’s grooming products, increasing focus on skincare among men, growing adoption of premium fragrances, expansion of online men’s care retail, enhanced emphasis on personal hygiene and appearance.

The growing consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming refers to the activities that people do to keep their bodies clean and look nice. Personal care products help men to groom themselves and thus increasing focus on grooming has driven the growth of the men’s personal care market. For instance, in June 2024, according to Voyant Beauty, a US-based personal care product manufacturing company, the demand for men's skincare routines has surged by 857% over the past five years, with the market projected to reach $110 billion by 2030. Additionally, 56% of men now purchase more skincare products than they did five years ago. Thus, the rise in inclination of consumers for specific grooming products is supporting the growth of the men’s personal care market.

Major companies operating in the men’s personal care market are developing skincare collection to address unique skin concerns like sensitivity, aging, and hydration. Skincare collection simplify skincare routines by providing cohesive products that work together to improve skin health and appearance, fostering regular skincare habits and enhancing overall grooming and confidence. For instance, in April 2024, Piramal Pharma, an India-based pharmaceutical company, entered the men's grooming market with the launch of the BOHEM product range. The brand aims to shift grooming culture towards more inclusive self-care routines, leveraging scientifically proven ingredients.

In June 2023, VLCC Health Care Limited, an India-based beauty and wellness company acquired Ustraa for an undisclosed amount. The acquisition of Ustraa by VLCC Health Care Limited marked its entry into the men’s grooming market, allowing VLCC to leverage Ustraa’s leading position and accelerate its growth by combining Ustraa’s expertise with VLCC’s pan-India offline distribution network and benefiting from Ustraa’s tech and digital capabilities for new-age commerce expansion. Ustraa is an India-based men’s grooming products company that offers a range of products, including beard oil, hair care, and skincare products.

Major companies operating in the men’s personal care market are LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estée Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men.

North America was the largest region in the men’s personal care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the men’s personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The men’s personal care market consists of revenues earned by entities by providing men’s personal care products such as cleansers and sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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