Men'S Personal Care Market Report 2025

The men’s personal care market size has grown strongly in recent years. It will grow from $69.45 billion in 2024 to $76.26 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to cultural diversity in marketing, social perception of self-care, natural & organic trends, wellness integration, celebrity endorsements & influencer impact.

The men’s personal care market size is expected to see rapid growth in the next few years. It will grow to $113.16 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to market expansion, changing consumer preferences, health & wellness focus, innovation in male-specific products, cultural & societal shifts, environmental sustainability. Major trends in the forecast period include customization & personalization, rise in men's grooming awareness, inclusivity & diversity, natural & organic products, male-specific product innovation.

The increasing consumer preference for specialized grooming products worldwide is playing a significant role in the expansion of the men’s personal care market. Grooming encompasses the activities individuals undertake to maintain cleanliness and enhance their appearance. As men place greater emphasis on grooming, the demand for personal care products has surged, driving the market's growth. For instance, in June 2024, Voyant Beauty, a US-based personal care product manufacturer, reported that demand for men's skincare routines has risen by 857% over the past five years, with the market projected to reach $110 billion by 2030. Furthermore, 56% of men are now purchasing more skincare products than they did five years ago. Therefore, the rising consumer interest in specific grooming products is bolstering the growth of the men’s personal care market.

The rapid growth of the e-commerce industry is anticipated to drive the expansion of the men’s personal care market in the future. E-commerce, which stands for electronic commerce, involves the buying and selling of goods and services online. E-commerce platforms provide a much broader range of men's personal care products compared to traditional brick-and-mortar stores. Additionally, e-commerce offers a discreet and private way for consumers to purchase these items, eliminating any potential judgment or uncomfortable encounters. For instance, in August 2024, the United States Census Bureau, a US-based government agency, reported that retail e-commerce sales in the U.S. for the second quarter of 2024 reached approximately $282.3 billion, reflecting a 5.3% increase compared to the first quarter of 2023. Thus, the ongoing expansion of the e-commerce industry is fueling the growth of the men’s personal care market.

Leading companies in the men’s personal care market are creating skincare collections that target specific skin issues such as sensitivity, aging, and hydration. These skincare collections simplify routines by offering a range of cohesive products designed to work together to enhance skin health and appearance, promoting consistent skincare practices and boosting overall grooming and confidence. For example, in April 2024, Piramal Pharma, a pharmaceutical company based in India, made its entry into the men's grooming sector with the introduction of the BOHEM product range. This brand aims to transform grooming culture toward more inclusive self-care routines by utilizing scientifically validated ingredients.

Leading companies in the men's personal care market are innovating with new products such as skin moisturizers derived from recycled carbon dioxide to stay competitive. Skin moisturizers, also known as lotions or creams, are cosmetics intended to hydrate and nurture the skin. For example, in July 2022, Beiersdorf AG, a German personal care company, introduced the NIVEA MEN Climate Care Moisturizer Limited Edition in Germany. This groundbreaking moisturizer is the first to incorporate an ingredient sourced from recycled CO2, specifically ethanol obtained through Carbon Capture Utilization (CCU) technology. Beiersdorf partnered with LanzaTech, a frontrunner in gas fermentation technologies, to extract ethanol from CO2, showcasing a commitment to responsible resource utilization and sustainability in the skincare sector. The recycled ethanol retains high cosmetic-grade purity, providing a lightweight texture and invigorating skin sensation while addressing the increasing interest of NIVEA MEN consumers in climate conservation and sustainable options.

In June 2023, VLCC Health Care Limited, an Indian beauty and wellness company, completed the acquisition of Ustraa for an undisclosed sum. This acquisition marked VLCC's foray into the men’s grooming market, enabling them to harness Ustraa’s prominent position. VLCC aims to expedite its growth by amalgamating Ustraa’s expertise with its widespread offline distribution network across India. Additionally, VLCC intends to capitalize on Ustraa’s technological and digital capabilities to expand its modern commerce initiatives. Ustraa, based in India, specializes in men’s grooming products, offering a diverse range including beard oil, hair care, and skincare items.

Major companies operating in the men’s personal care market include LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men.

North America was the largest region in the men’s personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the men’s personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The men's personal care market includes products for men's grooming, such as skincare, hair care, and personal hygiene items such as perfumes, deodorants, and mouthwashes. These products are designed to nourish the skin and hair and enhance personal hygiene and appearance for men.

In the men’s care products market, products are categorized into skin care, hair care, shave care, fragrances, and others. Men’s skin care products aim to improve skin condition and appearance, including moisturizers, serums, exfoliators, eye creams, and body lotions. These products are available in organic and conventional categories and cater to age groups of 18-30 years, 31-58 years, and 59 and above. Distribution channels for men’s care products include online retail stores, convenience stores, specialist retailers, supermarkets/hypermarkets, and others.

The men’s personal care market research report is one of a series of new reports that provides men’s care products market statistics, including men’s personal care market industry global market size, regional shares, competitors with a men’s personal care market share, detailed men’s personal care market segments, market trends and opportunities, and any further data you may need to thrive in the men’s care products industry. This men’s care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The men’s personal care market consists of revenues earned by entities by providing men’s personal care products such as cleansers and sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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