Nail Polish Market Report 2025

The nail polish market size has grown rapidly in recent years. It will grow from $14.39 billion in 2024 to $16.12 billion in 2025 at a compound annual growth rate (CAGR) of 12%. The growth in the historic period can be attributed to fashion and beauty trends, celebrity endorsements and influences, social and cultural influences, advertising and media influence, seasonal and occasional themes.

The nail polish market size is expected to see rapid growth in the next few years. It will grow to $25.35 billion in 2029 at a compound annual growth rate (CAGR) of 12%. The growth in the forecast period can be attributed to R&D investment, global market penetration, digital marketing strategies, sustainability and eco-friendly products, consumer preferences and trends. Major trends in the forecast period include retail and distribution strategies, vegan and cruelty-free demands, fashion and runway influence, personalization and customization, innovations in formulas and ingredients.

The growing population of working women worldwide is expected to drive the growth of the nail polish market. Working women are defined as those who earn a salary, wages, or other income through regular employment outside the home. Nail polishes provide working women with a vibrant and elegant look, enhancing their overall appearance. For example, the U.S. Bureau of Labor Statistics reported that as of 2022, women comprised 46.8% of the U.S. labor force, representing a significant segment of the workforce. Thus, the increasing number of working women globally is contributing to the expansion of the nail polish market.

The rapid expansion of the e-commerce industry is expected to drive the growth of the nail polish market in the future. E-commerce, or electronic commerce, involves buying and selling goods and services over the internet or other electronic networks. This industry enhances the global reach and accessibility of nail polish products, allowing consumers to explore a wide variety of brands, colors, and formulations online. Online platforms facilitate easy comparisons, reviews, and convenient purchasing, all of which contribute to market growth. For instance, the Asian Development Bank, a Philippines-based private banking institution, projects that e-commerce vendors in Southeast Asia will generate up to $280 billion by 2030. Therefore, the expanding e-commerce industry is a key factor driving the growth of the nail polish market.

Breathable technologies have emerged as a significant trend in the nail polish market, with major companies actively incorporating such innovations into their product offerings to enhance their market position. A notable example is Orly, a UK-based nail care brand, which introduced its ''Island Hopping'' line of breathable nail polish in March 2022. This summer collection, known for being vegan, cruelty-free, and halal-certified, consists of six distinctive vacation colors. What sets it apart is its utilization of breathable technology - it is the first professional treatment and color nail polish to employ a brush with 600 bristles, creating a permeable formula. This 1-step manicure leverages modern oxygen technology to maintain hydration balance in the nails, actively encouraging nail development and extending the longevity of the polish. This strategic incorporation of breathable technologies reflects a broader trend within the industry, aligning with consumer preferences for innovative and health-conscious nail care solutions.

Major companies in the nail polish market are increasingly focusing on strategic collaborations to provide enhanced and reliable services to their customers. Strategic collaboration involves mutually beneficial partnerships between independent entities working together to achieve shared goals aligned with their individual strategic objectives. A noteworthy example occurred in June 2022, when Velveeta, a US-based food company, announced a partnership with Nails Inc., a UK-based nail polish company. In this collaboration, Velveeta and Nails Inc. jointly launched a distinctive and playful nail polish collection named ''Pinkies Out Polish.'' This limited-edition collection is part of Velveeta's creative platform, La Dolce Velveeta, which encourages individuals to embrace a life of bold and unrestrained pleasure. The partnership with Nails Inc. introduces a cheese-scented nail polish duo in shades Finger Food and La Dolce Velveeta, accompanied by irresistible nail stickers branded as That’s La Dolce Velveeta. The creamy shades are formulated using Nails Inc.’s long-wear formula and a patented wide-hugging brush, ensuring a flawless application for a smooth finish. This collaboration exemplifies how strategic partnerships can lead to innovative and unique product offerings that resonate with consumer preferences.

In October 2024, Pacific World Corporation, a U.S.-based private equity firm, acquired Nails.INC for an undisclosed amount. This acquisition is intended to support Nails.INC's growth and expand its presence in the North American market. Nails.INC is a UK-based company known for its nail polish products.

Major companies operating in the nail polish market include L'Oreal India Pvt Ltd., Prestige Cosmetics Corp, The Estee Lauder Companies, Sephora USA Inc., Shiseido Co Ltd., Coty Inc., Sally Hansen Inc., Revlon Inc., Kiko SpA, OPI Products Inc., Markwins Beauty Brands Inc., China Glaze Co Ltd., INGLOT SP. Z O.O., Butter London LLC, Orly International Inc., Colorbar Cosmetics Pvt Ltd., NARS Cosmetics Inc., Barry M Cosmetics Ltd., Deborah Lippmann collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc.

North America was the largest region in the nail polish market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nail polish market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Nail polish is a colored and thick lacquer or enamel liquid applied to the fingernails or toenails to enhance their appearance and add a glossy finish. Its primary purposes are to color the nails and provide a protective barrier, preventing them from becoming flaky, dry, or susceptible to breakage. Beyond its cosmetic function, nail polish serves as a decorative element, contributing to the overall aesthetics of well-manicured nails.

The primary products in the nail polish market include gel, matte, pearl, and other variations. Gel nail polish stands out as a special formula that is cured under ultraviolet lamps for a durable finish. Distribution channels for these products encompass supermarkets, hypermarkets, online platforms, traditional stores, exclusive beauty specialist stores, and various other channels. The diverse end-users of nail polish products include both males and females, reflecting the broad appeal and usage across different segments of the population.

The nail polish market research report is one of a series of new reports that provides nail polish market statistics, including nail polish industry global market size, regional shares, competitors with a nail polish market share, detailed nail polish market segments, market trends and opportunities, and any further data you may need to thrive in the nail polish industry. This nail polish market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nail polish market consists of sales of glitter nail polish, chrome nail polish and French manicure. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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