According to the report the global nail polish market reached a value of USD 13.4 billion in 2022. Aided by the growing demand for beauty and grooming products and the expanding applications of nail polish in various segments, the market is projected to further grow at a CAGR of 9.35% between 2023 and 2028 to reach a value of USD 22.72 billion by 2028.
Nail polish is a lacquer applied to the human fingernails or toenails to decorate and protect the nail plates. Often part of manicures and pedicures, nail polish has evolved significantly, with modern formulations providing a plethora of colour and texture options and even treatment-enriched varieties promoting nail health. Apart from cosmetic enhancement, nail polish also offers protective benefits, including preventing nails from breaking or splitting.
The global nail polish market growth is driven primarily by the increasing consumer preference for beauty and grooming products. As awareness of personal appearance and self-presentation grows, there has been a significant shift towards products like nail polish that add to one's aesthetic appeal. The rise of nail art as a trend and form of self-expression has further boosted the demand for nail polishes in diverse colours, finishes, and textures.
Moreover, the expanding applications of nail polish in various industries play a vital role in propelling nail polish market development. The fashion industry, for instance, frequently utilises nail polish to complete or complement their designs and styles, making it an essential part of fashion shows and photoshoots. Additionally, the film and television industry often use nail polish as part of character development and visual storytelling.
The advent of specialised nail polish formulations, such as those enriched with vitamins and minerals to strengthen nails or quick-drying variants, has further contributed to the market's growth. Nail polish formulations that are "three-free" (free of toluene, dibutyl phthalate, and formaldehyde) or "five-free" (also excluding formaldehyde resin and camphor) cater to consumers seeking safer, less toxic beauty options.
Furthermore, the booming online retail sector has had a positive impact on the nail polish market demand. E-commerce platforms offer a wide variety of products from different brands, often at discounted prices. They also provide reviews and ratings, helping consumers make informed purchasing decisions.
The rising popularity of DIY (do-it-yourself) nail art, spurred by tutorial videos on social media platforms, has created additional demand for various types of nail polish, including base coats, topcoats, and a myriad of colours. This trend has made nail polish an essential item in many consumers' home beauty kits.
Lastly, nail salons and other beauty service establishments form a significant part of the nail polish market expansion. The increasing number of these establishments worldwide, offering services like manicures, pedicures, and nail art, has led to consistent demand for nail polish.
Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Nail polish is a lacquer applied to the human fingernails or toenails to decorate and protect the nail plates. Often part of manicures and pedicures, nail polish has evolved significantly, with modern formulations providing a plethora of colour and texture options and even treatment-enriched varieties promoting nail health. Apart from cosmetic enhancement, nail polish also offers protective benefits, including preventing nails from breaking or splitting.
The global nail polish market growth is driven primarily by the increasing consumer preference for beauty and grooming products. As awareness of personal appearance and self-presentation grows, there has been a significant shift towards products like nail polish that add to one's aesthetic appeal. The rise of nail art as a trend and form of self-expression has further boosted the demand for nail polishes in diverse colours, finishes, and textures.
Moreover, the expanding applications of nail polish in various industries play a vital role in propelling nail polish market development. The fashion industry, for instance, frequently utilises nail polish to complete or complement their designs and styles, making it an essential part of fashion shows and photoshoots. Additionally, the film and television industry often use nail polish as part of character development and visual storytelling.
The advent of specialised nail polish formulations, such as those enriched with vitamins and minerals to strengthen nails or quick-drying variants, has further contributed to the market's growth. Nail polish formulations that are "three-free" (free of toluene, dibutyl phthalate, and formaldehyde) or "five-free" (also excluding formaldehyde resin and camphor) cater to consumers seeking safer, less toxic beauty options.
Furthermore, the booming online retail sector has had a positive impact on the nail polish market demand. E-commerce platforms offer a wide variety of products from different brands, often at discounted prices. They also provide reviews and ratings, helping consumers make informed purchasing decisions.
The rising popularity of DIY (do-it-yourself) nail art, spurred by tutorial videos on social media platforms, has created additional demand for various types of nail polish, including base coats, topcoats, and a myriad of colours. This trend has made nail polish an essential item in many consumers' home beauty kits.
Lastly, nail salons and other beauty service establishments form a significant part of the nail polish market expansion. The increasing number of these establishments worldwide, offering services like manicures, pedicures, and nail art, has led to consistent demand for nail polish.
Market Segmentation
The market can be divided based on product, finish, distribution channel, and region.Market Breakup by Product
- Liquid
- Gel
Market Breakup by Finish
- Glossy
- Matte
- Glitter
- Satin
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Multi Branded Retail Stores
- Exclusive Retail Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global nail polish companies. Some of the major key players explored in the report are as follows:- Revlon Consumer Products LLC
- L'Oréal S.A.
- Chanel S.A.
- Christian Dior SE
- Coty Inc.
- Giorgio Armani S.p.A
- The Estée Lauder Companies
- Unilever plc
- Oriflame Cosmetics AG
- Sally Hansen, Inc.
- Cosnova GmbH
- Others
About the Publisher
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Nail Polish Market Analysis
8.1 Key Industry Highlights
8.2 Global Nail Polish Historical Market (2018-2022)
8.3 Global Nail Polish Market Forecast (2023-2028)
8.4 Global Nail Polish Market by Product
8.4.1 Liquid
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Gel
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Nail Polish Market by Finish
8.5.1 Glossy
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Matte
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Glitter
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Satin
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Nail Polish Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Multi Branded Retail Stores
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Exclusive Retail Stores
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Nail Polish Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Nail Polish Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Nail Polish Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Nail Polish Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Nail Polish Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Nail Polish Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Revlon Consumer Products LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 L'Oréal S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Chanel S.A.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Christian Dior SE
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Coty Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Giorgio Armani S.p.A
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 The Estée Lauder Companies
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Unilever plc
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Oriflame Cosmetics AG
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Sally Hansen, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Cosnova GmbH
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Other
16 Key Trends and Developments in the Market
Companies Mentioned
- Revlon Consumer Products LLC
- L'Oréal S.A.
- Chanel S.A.
- Christian Dior SE
- Coty Inc.
- Giorgio Armani S.p.A
- The Estée Lauder Companies
- Unilever plc
- Oriflame Cosmetics AG
- Sally Hansen, Inc.
- Cosnova GmbH
Methodology
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