Nail Polish Market Report 2026

The nail polish market size has grown rapidly in recent years. It will grow from $15.93 billion in 2025 to $17.82 billion in 2026 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to rising fashion consciousness, expansion of beauty salons and nail studios, increasing female workforce participation, growth of organized beauty retail, strong influence of celebrity and runway trends.

The nail polish market size is expected to see rapid growth in the next few years. It will grow to $27.17 billion in 2030 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to growing adoption of at home manicure products, increasing demand for clean and non toxic formulations, rising penetration of online beauty retail platforms, expanding male grooming awareness, innovation in quick dry and long wear nail polish technologies. Major trends in the forecast period include increasing demand for long lasting nail finishes, rising popularity of gel and soak off formulations, growing preference for premium and salon quality products, expansion of nail art and customization culture, higher focus on nail care and protective benefits.

The increasing working women population worldwide is expected to propel the growth of the nail polish market. Working women refer to women who work outside the home for a living and earn a salary, wages, or other income through regular employment. Nail polishes support working women by offering a vibrant, elegant appearance and a polished look. For instance, in June 2025, according to Global Media Insight, a UAE-based web solutions agency, the female population in the UAE was 3.87 million in 2024 and increased to 4.11 million in 2025. Therefore, the increasing working women population worldwide is driving the growth of the nail polish market.

Major companies operating in the nail polish market are focusing on developing innovative solutions, such as fast-drying nail color, to enhance consumer convenience by reducing drying time, minimizing smudges, and delivering a long-lasting, salon-quality finish at home. Fast-drying nail color refers to a type of nail polish designed to dry significantly faster than traditional formulas, typically within 1-5 minutes depending on the brand and formulation. For instance, in February 2025, OPI, a U.S.-based professional nail care company, introduced RapiDry Quick Dry Nail Polish, an innovative product line reflecting this trend. The RapiDry formulation combines built-in drip-dry drops with fast-acting solvents to deliver a smudge-free manicure in about 60 seconds, far quicker than traditional nail polishes that often require several minutes to dry and may need separate top or base coats or drying sprays. The product is vegan and 9-free and features a specially engineered Rush Brush with 200 additional bristles and a wide fan shape for quick, even application and accelerated drying from top to bottom. With one coat, it provides a glossy finish, and with a second coat, it offers up to five days of wear. This innovation caters to consumers seeking speed, convenience, and flexibility - such as those who want to change their nail color quickly before work or social events without extended drying times or smudging.

In October 2024, Pacific World Corporation, a US-based private equity firm acquired Nails.INC for an undisclosed amount. This acquisition aims to enhance Nails. INC's growth and expand its presence in the North American market. Nails.INC is a UK-based nail polish company.

Major companies operating in the nail polish market are Sally Hansen Inc., Revlon Inc., Kiko SpA, Orly International Inc., China Glaze Co. Ltd., INGLOT Sp. z o.o., Butter London LLC, Colorbar Cosmetics Pvt Ltd., Barry M Cosmetics Ltd., Deborah Lippmann Collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc., Zoya Nail Polish.

North America was the largest region in the nail polish market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nail polish market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nail polish market consists of sales of glitter nail polish, chrome nail polish and French manicure. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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