Japan Avocado Market - Forecasts from 2022 to 2027

Japan avocado market was valued at US$211.121 million in 2020. Japanese culture is known for its rich and healthy diet. The country’s traditional diet is unprocessed and fresh. It contains very few refined ingredients and sugar. The Japanese traditional diet consists of a high intake of vegetables, fish, and soybean products, and a relatively low consumption of animal fat, meat, and dairy. Moreover, the country spends $4,587 (as of 2019) on its health expenditure annually as per the World Bank record. Furthermore, the country has low obesity levels and according to the World Health Organization, it can be explained through the healthy lifestyle habits that the Japanese population has continued over time. The population is also thought to be more physically active than other populations worldwide, both through planned exercise and as part of their everyday life.

Rising urbanization and changing consumer preferences are likely to lead the market growth toward expansion.

92% of the total population lives in urban cities of the country, highlighting its urban development. Additionally, the increased income of the country acts as an initiative, as it allows people to upgrade their standard of living and lead toward a healthier life. Furthermore, avocados are extremely popular in health and wellness in today’s world because they’re highly nutritious and have been linked to several health benefits. They are an excellent source of nutrients such as Vitamin K, pantothenic acid (B5), and Fibre among a few. It is also beneficial for the digestive system as it helps to promote the growth of healthy bacteria.

However, there is no or very low avocado production in Japan. Moreover, due to this, it is the largest importer of avocados in the East Asia region. Imported avocados are available in the domestic market throughout the year. According to UN Comtrade, Japan imported 76.694 tons of avocado in 2021, the volume has increased from 60,635 tons in 2016. In addition, according to Avocados Australia’s CEO, they are planning to expand the exports every year, as demand from Japan is steadily increasing for avocados. In the nation, people often refer to avocados as “the butter of the forest” due to their buttery consistency, rich flavor, and high-calorie content.

Huge demand for avocados in Japan’s food and beverages can be witnessed.

Even though avocado is a foreign country fruit, it is widely used as a key element in the preparation of famous Japanese dishes such as Sushi. The use of avocados in sushi began with an experiment in the 1970s and now has emerged as its essential ingredient. Along with this, the Japanese are also fond of coffee. The coffee culture in Japan started back in the mid-1800s. Furthermore, avocado coffee is well-known in the country. As avocado provides a smoothie texture to the beverage, it is popularly demanded in Japan. Apart from being used as an ingredient, avocado oil is highly used by the Japanese audience for its various skin benefits. It is generally used as an ingredient in essential oils.

Market Segmentation:

By Type

• Hass Avocado
• Bacon Avocado
• Others

By Industry

• Food and Beverage
• Cosmetic

By Distribution Channel

• Online
• Offline
• Convenience stores
• Others