Food Authenticity Global Market Report 2024

Food authenticity serves as a means to ascertain the true identity or purity of food and food products. It involves ensuring an accurate and fitting representation of the food and its components to the end consumer, be it another food company or the final buyer. Authenticity in food is achieved when the food item and its contents align with the original condition and the information presented on the label. This concept is pivotal in assuring consumers that they receive what they have paid for, fostering a heightened level of trust in the food industry.

The primary focus areas in food authenticity testing encompass meat speciation, false labeling, adulteration tests, country of origin verification, and aging assessments. Meat speciation addresses the illicit practice of substituting or blending inferior meat varieties, a practice deemed unacceptable due to health, religious, and economic considerations. Various food categories subjected to authenticity testing include meat and meat products, dairy and dairy products, cereals, grains, pulses, processed foods, among others. Technologies utilized for these assessments include polymerase chain reaction-based methods, liquid chromatography-mass spectrometry, isotope techniques, immunoassay-based/Elisa, and other advanced analytical approaches.

The food authenticity market research report is one of a series of new reports that provides food authenticity market statistics, including global market size, regional shares, competitors with food authenticity market share, detailed food authenticity market segments, market trends and opportunities, and any further data you may need to thrive in the food authenticity industry. This food authenticity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The food authenticity market size has grown strongly in recent years. It will grow from $7.62 billion in 2023 to $8.06 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The expansion observed during the historical period can be attributed to several factors, including heightened consumer concerns, occurrences of food fraud, adherence to regulatory requirements, the intricate nature of supply chains, and the surge in global trade.

The food authenticity market size is expected to see strong growth in the next few years. It will grow to $10.83 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The anticipated growth in the forecast period can be ascribed to factors such as rigorous food regulations, increasing consumer demand for transparency, the impact of globalization and cross-border trade, rising concerns regarding allergens and contaminants, and collaborative initiatives. Notable trends expected in the forecast period encompass the adoption of blockchain and distributed ledger technology, the utilization of DNA and molecular testing, a focus on geographic and regional authenticity, the prominence of third-party certification, and ongoing innovation in testing technologies.

The growth projection for the food authenticity market is strongly influenced by the increasing prevalence of food fraud. This deceptive practice, falling within the scope of food protection, encompasses economically driven acts aimed at monetary gain. Distinguished from food defense, which involves intentional harm or disruption, food fraud seeks financial benefit. Food authenticity, a proactive approach to counter food fraud, involves verifying the originality or genuineness of food or its components. Notably, a coordinated operation by Interpol and Europol between December 2020 and June 2021 across 72 countries seized 15,451 tons of illicit items valued at $55 million (€53.8) million, marking a 28% and 16% increase compared to the previous operation named OPSON IX, conducted from 2019 to 2020.

The growth trajectory of the food authenticity market is anticipated to be propelled by the escalating recognition of organic foods. This sector, produced through organic farming practices sans synthetic chemicals like pesticides and GMOs, is witnessing increased demand owing to heightened health consciousness and environmental concerns among consumers. For instance, a global consumer study in July 2022 revealed that 60% of consumers prioritize sustainability in their purchases, with the US slightly above the global average at 61%. Additionally, organic food and drink sales in the UK soared by 15% in 2021 compared to the previous year, signaling a growing preference for organic food products due to perceived health and environmental benefits.

A prominent trend shaping the food authenticity market is the surge in new product innovations. Key players within this sector are actively engaged in developing advanced technologies to gain a competitive edge. Notably, in February 2021, HEBE LIFE, a UK-based nutricosmetics and supplements company, introduced Eltronis' cloud-based software solution called Engage. Designed to connect products to consumers' smartphones, this tool aims to assist brands in combating counterfeiting. Eltronis asserts that the label design for HEBE LIFE incorporates multiple security components to prevent replication, ensuring effective attachment to supplement packaging.

Leading companies in the food authenticity market are strategically prioritizing certifications like GLOBALG.A.P. to enhance their service provisions within the food industry. Acknowledged as one of the most globally recognized private sector certifications for food safety, GLOBALG.A.P. certification is a key focus area for these enterprises. An example of this dedication is evident in the actions of Mérieux NutriSciences Certification LLC, a division of Mérieux NutriSciences, a US-based entity specializing in food safety and quality auditing. In April 2022, the company successfully attained approval as a GLOBALG.A.P. Certification Body (CB). This milestone partnership now empowers Mérieux NutriSciences to expand its portfolio, offering enhanced services tailored to the needs of the food industry.

In a strategic move aimed at strengthening its market presence and diversifying its service offerings, ALS, an Australia-based corporation renowned for its testing, inspection, certification, and verification services, completed the acquisition of Investiga Group in March 2021. The financial details of the acquisition remain undisclosed. Investiga Group, headquartered in Brazil, specializes in sensory studies and serves clients in the consumer studies, pharmaceutical, and food industries. ALS strategically views this acquisition as a means to bolster its leadership position, expand its reach, and enrich its service portfolio within non-cyclical enterprises, aligning with its overarching strategic growth plan.

Major companies operating in the food authenticity market include SGS SA, Intertek Group PLC, Eurofins Scientific SE, ALS Limited, LGC Science Group Ltd., Mérieux Nutrisciences Corporation, Microbac Laboratories Inc., EMSL Analytical Inc., Romer Labs Diagnostic GmbH, Genetic ID NA Inc., Bureau Veritas S.A., AsureQuality Limited, Genetic ID NA Inc., Covance Inc., Neogen Corporation, Thermo Fisher Scientific Inc., Scientific Excellence, Agilent Technologies Inc., Waters Corporation, Shimadzu Corporation, PerkinElmer Inc., Bruker Corporation, Eurofins Scientific Inc., Qiagen N.V., R-Biopharm AG, Fera Science Limited, FoodChain ID Group Inc., NSF International, Symbio LaboratoriesA

North America was the largest region in the food authenticity market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the food authenticity market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the food authenticity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The food authenticity market includes revenues earned by entities by providing food testing services, quality assurance, food safety. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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