Canned Alcoholic Beverages Market Report 2025

The canned alcoholic beverages market size has grown rapidly in recent years. It will grow from $7.94 billion in 2024 to $8.98 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to outdoor and recreational consumption, changing consumer preferences, marketing and branding strategies, innovative flavors and varieties, retail expansion, rise of craft canned drinks.

The canned alcoholic beverages market size is expected to see rapid growth in the next few years. It will grow to $15.33 billion in 2029 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to premiumization, expanding demographic reach, rising popularity of hard seltzers, regulatory changes, societal acceptance, global economic factors. Major trends in the forecast period include ready-to-drink (RTD) cocktails, sustainability and eco-friendly packaging, innovation in flavor combinations, low-calorie and low-sugar options, collaborations and limited editions, online retail and direct-to-consumer (DTC) sales.

The growing demand for ready-to-eat food and beverages is expected to drive the growth of the canned alcoholic beverages market. Ready-to-eat options include food and beverages that are pre-cleaned and pre-cooked, allowing for immediate consumption without further preparation. This increasing demand for ready-to-eat items also boosts the need for canned alcoholic beverages. For instance, in February 2023, Monster Beverage Corporation, a US-based company known for its energy drinks, reported that net sales for its Monster Energy Drinks segment rose 2.6% to $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the same period in 2021. Therefore, the rising demand for ready-to-eat food and beverages is likely to promote the growth of the canned alcoholic beverages market.

The burgeoning inclination towards craft alcoholic beverages is poised to be a significant driving force behind the growth of the canned alcoholic beverages market. Craft alcoholic beverages, renowned for their small-batch production, artisanal craftsmanship, and distinctive flavors, are often associated with independent producers. Canned alcoholic beverages align seamlessly with this trend, offering a convenient and portable format that complements the unique flavors of artisanal drinks. An indicative snapshot from April 2023, sourced from the Brewers Association (BA), a US-based trade association representing small and independent craft brewers, highlighted that small and independent brewers collectively produced 24.3 million barrels of beer in 2022, mirroring the production figures of the previous year. Moreover, the craft beer market's overall share by volume expanded to 13.2%, up from 13.1% in the previous year, underscoring the steady growth and consumer preference for craft beverages. This rising trend towards craft alcoholic beverages, marked by consumers' appreciation for distinct flavors and artisanal quality, is instrumental in propelling the growth trajectory of the canned alcoholic beverages market. The compatibility between canned formats and the unique offerings of craft beverages positions canned options as a favorable choice for consumers seeking convenience without compromising on quality or flavor experience.

Strategic partnerships and collaborations are emerging as key trends in the canned alcoholic beverages market. Manufacturers in this sector are joining forces to expand their product offerings and services. For example, in July 2022, Diageo, a UK-based beverage alcohol company, partnered with the US-based Vita Coco Company to create a line of premium canned cocktails that blend Captain Morgan rum with Vita Coco coconut water. This collaboration enhances the appeal of both brands by allowing Vita Coco to enter the alcoholic beverage market while strengthening Diageo's presence in the ready-to-drink segment, leveraging the strengths of both companies. Additionally, incorporating coconut water as a mixer differentiates the product in a competitive landscape, attracting consumers looking for refreshing and convenient cocktail options.

Major players in the canned alcoholic beverages market are strategically focusing on the development of pre-mixed canned cocktails, such as the iconic Jack and Coke, to cater to the growing demand for cocktails and secure a competitive advantage. The classic Jack & Coke cocktail, renowned for its blend of Tennessee Whiskey and Cola, has become a focal point for innovation. In a notable move in March 2023, Jack Daniel, a prominent US-based Tennessee whiskey brand, joined forces with Coca-Cola, a leading US-based carbonated soft drink company, to introduce the Jack Daniel’s & Coca‑Cola RTD (ready-to-drink) beverage in the United States. This pre-mixed canned cocktail presents the timeless Jack & Coke concoction in a convenient 12-ounce can format, boasting a 7% alcohol by volume (ABV). This innovative offering caters to consumer preferences for easy-to-enjoy cocktails, leveraging the familiarity and popularity of the classic Jack and Coke blend while offering convenience and portability in a ready-to-drink format. Such strategic introductions underscore the industry's commitment to meeting consumer demands for convenient and premium-quality canned alcoholic beverages, thereby strengthening their foothold in the competitive market landscape.

In June 2023, E. & J. Gallo Winery, a US-based winemaking company, acquired Bev for an undisclosed amount. This acquisition aims to enhance Gallo's portfolio with premium canned wines and spritzers, highlighting inclusivity and empowerment in the beverage sector. By integrating Bev's innovative products, Gallo seeks to expand its consumer base and adapt to evolving market trends. Bev is a US-based manufacturer specializing in canned alcoholic beverages, including canned wines and spritzers.

Major companies operating in the canned alcoholic beverages market include Anheuser-Busch Companies LLC, Heineken N.V., Asahi Group Holdings Ltd., Suntory Holdings Limited, Diageo plc, Kirin Holdings Company Limited, Pernod Ricard, Carlsberg Group, Molson Coors Beverage Company, Constellation Brands, Bacardi Limited, Brown-Forman Corporation, The Boston Beer Company, Treasury Wine Estates, Stone Brewing Co., CANarchy Craft Brewery Collective, Kona Brewing Co., Brooklyn Brewery, Avery Brewing Company, 21st Amendment Brewery, E. & J. Gallo Winery, Union Wine Company, Integrated Beverage Group LLC, Cigar City Brewing, Barefoot Cellars, Oskar Blues Brewery.

North America was the largest region in the canned alcoholic beverages market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the canned alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the canned alcoholic beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Canned alcoholic beverages, packed in metal cans, contain premixed drinks produced by fermenting grains for beer or grapes for wine. The alcohol (ethyl alcohol) in these beverages is responsible for intoxication.

Canned alcoholic beverages primarily consist of wine, ready-to-drink (RTD) cocktails, and hard seltzers. Wine is produced through the fermentation of grape juice. These canned alcoholic options come in varying alcoholic strengths such as high, medium, and low and are distributed through on-trade venues, liquor stores, online platforms, and other distribution channels.

The canned alcoholic beverages market research report is one of a series of new reports that provides canned alcoholic beverages market statistics, including canned alcoholic beverages industry global market size, regional shares, competitors with a canned alcoholic beverages market share, detailed canned alcoholic beverages market segments, market trends, and opportunities, and any further data you may need to thrive in the canned alcoholic beverages industry. This canned alcoholic beverages market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The canned alcoholic beverages market consists of sales of waters and carbonated waters, fruit and vegetable juices and nectars, water-based flavored carbonated and non-carbonated drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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