Oat Milk Market Report 2025

The oat milk market size has grown strongly in recent years. It will grow from $3.25 billion in 2024 to $3.53 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to dairy alternatives rise, lactose intolerance awareness, innovation in dairy-free products, retail and cafe adoption, changing consumer perceptions.

The oat milk market size is expected to see rapid growth in the next few years. It will grow to $5.18 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to clean label appeal, functional and fortified beverages, youth market influence, social media and influencer impact, retail and cafe expansion. Major trends in the forecast period include plant-based diet adoption, environmental sustainability, vegan and dairy-free movement, innovation and product diversity, retail and cafe adoption.

The surge in the vegan population is anticipated to drive the expansion of the oat milk market in the foreseeable future. Veganism, characterized by the avoidance of animal products, especially in dietary choices, is witnessing rapid growth for various reasons, including weight management, health considerations, and concerns about animal welfare, among others. Oat milk, a plant-based alternative, boasts higher vitamin D content compared to cow's milk, offering a range of health benefits such as promoting bone and dental health, as well as enhancing the immune system. In 2023, as reported by VeganBites, a US-based provider of plant-based content and information, with a projected population of 327 million in the United States, approximately 19,632,000 individuals are expected to identify as vegans. This number is poised to increase in the future. Consequently, the upward trajectory of the vegan population plays a pivotal role in propelling the growth of the oat milk market.

Rising health consciousness is anticipated to drive the growth of the oat milk market in the future. Health consciousness refers to the awareness and proactive pursuit of choices, behaviors, and lifestyles that contribute to overall well-being. Oat milk is favored by health-conscious consumers due to its nutrient-rich profile and plant-based advantages, which resonate with those striving for holistic wellness. For example, a report from the International Food Information Council, a US-based nonprofit organization focused on education and consumer research, indicated in May 2022 that there was a significant increase in dietary awareness among Americans, with 52% adhering to a specific diet or eating pattern in 2022. This represents a considerable rise compared to previous years. Thus, the growing health consciousness is propelling the oat milk market forward.

Leading companies within the oat milk market are strategically concentrating on the development of innovative beverages that cater to the growing demand for dairy-free options, such as the lactose-free alternative, with the dual objective of addressing specific health concerns and optimizing market profitability. A lactose-free alternative refers to a viable substitute for dairy products, deliberately formulated without lactose, making it suitable for individuals with lactose intolerance or other dairy-related health issues. As an illustration of this trend, in September 2023, Epigamia, a prominent India-based all-natural Greek yogurt brand, introduced the Oat Beverage Classic, a lactose-free alternative designed to provide a flavorful, low-calorie choice. Noteworthy features of Epigamia's oat milk include its unique ability to form micro-foam, enhancing the overall coffee experience and facilitating latte art. Beyond its taste and versatility, the Oat Beverage Classic directly addresses health concerns such as lactose intolerance, diabetes, and PCOD, presenting a wholesome alternative for those actively seeking a dairy-free and health-conscious lifestyle. This strategic focus on product innovation aligns with the industry's commitment to meeting evolving consumer preferences and fostering sustained market growth.

Prominent companies operating in the oat milk sector are strategically prioritizing collaboration and partnerships as part of their business strategy to deliver dependable services to customers. A strategic partnership involves a structured affiliation between two or more commercial enterprises, often established through one or more business agreements or contracts. A notable example of this strategic approach occurred in June 2023 when TH International Limited, a China-based coffee and bakery company, entered into a partnership with Oatly Group AB, a Sweden-based manufacturer specializing in dairy alternatives. Together, they launched a dairy-free ready-to-drink (RTD) oat milk latte product line. This collaboration not only allows TH International Limited to capitalize on the increasing demand for plant-based alternatives in China but also provides Oatly with access to a sizable and well-established distribution network, contributing to mutual business growth and customer satisfaction.

In September 2024, Forbidden Foods, an Australia-based health and wellness food company, acquired the plant-based non-dairy brand Oat Milk Goodness (OMG) for $3.42 million. This acquisition aims to enhance Forbidden Foods' product range, expand its market presence, improve operational efficiency, and drive international growth, particularly by leveraging OMG's sales momentum and market profile. OMG specializes in producing oat milk that is environmentally sustainable and suitable for coffee, offering a dairy-like taste and texture.

Major companies operating in the oat milk market include Rise Brewing Co, PepsiCo Inc., Danone North America, The Quaker Oats Company, The Hain Celestial Group Inc., Chobani LLC, Pacific Foods of Oregon Inc., Alpro NV, Thrive Market Inc., Oatly AB, Califia Farms LP, Earth's Own Food Company Inc., Ecotone SAS, Planet Oat, Minor Figures Ltd., Orgran, Elmhurst 1925 Inc., Natursoy S.L., Vly Foods GmbH, MALK Organics, Rude Health Foods Ltd., Plant Based Products Europe BV, Provamel, Happy Planet Foods Inc., Good & Gather, YooMoo Ltd., Plenish Cleanse Ltd., The Naked Oats Company Ltd., O'Milk Belgium BVBA, A. Vogel Bioforce AG.

Asia-Pacific was the largest region in the oat milk market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the oat milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the oat milk market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Oat milk, a plant-based beverage derived from blended oats, stands as a lactose-free alternative prominently utilized in the substitution of traditional dairy milk for coffee, tea, smoothies, and health beverages. The economic advantage of easily cultivated oats ensures a widespread and accessible availability of oat milk throughout various market segments.

The primary segments within the oat milk market comprise organic and conventional variants. Organic oat milk is crafted through organic methods, ensuring production without synthetic chemicals and the absence of genetically modified organisms. This category encompasses plain and flavored oat milk, with packaging options ranging from cartons to bottles. Oat milk finds applications across diverse sectors, including food and beverages, nutraceuticals, baby food, personal care, and pharmaceuticals.

The oat milk market research report is one of a series of new reports that provides oat milk market statistics, including oat milk industry global market size, regional shares, competitors with an oat milk market share, detailed oat milk market segments, market trends and opportunities, and any further data you may need to thrive in the oat milk industry. This oat milk market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oat milk market consists of sales of oat milk coffee creamer, oat milk bottled coffee drinks, oat milk ice cream, oat milk yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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