Red Wine Global Market Report 2024

Red wine is a type of wine characterized by its primarily red color, which is derived from the natural pigments found in the skins of dark-colored grapes during the fermentation process. The alcohol content of red wine typically falls within the range of 12-15%. Red wine is known for its abundance of antioxidants, and moderate consumption is often associated with health benefits.

The main types of red wines can be categorized as sparkling red wine and still red wine. Sparkling red wine exhibits a reddish hue, a result of the contact between grape juice and the skins of red grape strains. Depending on the grape variety, sparkling red wines vary in taste from very dry to semi-sweet and in color from deep rose to inky-red. Red wines are commonly packaged in bottles and cans, and they are distributed through food services and retail stores.

The red wine market research report is one of a series of new reports that provides red wine market statistics, including red wine industry global market size, regional shares, competitors with a red wine market share, detailed red wine market segments, market trends and opportunities, and any further data you may need to thrive in the red wine industry. This red wine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The red wine market size has grown steadily in recent years. It will grow from $106.52 billion in 2023 to $111.84 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%.
The growth observed in the historical period can be attributed to cultural and traditional influences, the expansion of wine tourism, evolving consumer preferences, the increasing popularity of wine as a social drink, and the association of wine with perceived health benefits.

The red wine market size is expected to see strong growth in the next few years. It will grow to $136.77 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%. The anticipated growth in the forecast period can be attributed to rising disposable income and greater urbanization, an increasing proportion of millennials in the consumer base, changing preferences and wider acceptance of alcoholic beverages, shifts in global demand influenced by climate change, and the growth of online sales and direct-to-consumer channels. Key trends expected in the forecast period encompass the premiumization of wine, a focus on natural and minimalist winemaking approaches, the integration of technology and wine apps, an emphasis on wine and food pairing experiences, and the exploration of alternative packaging options.

The red wine market is poised for growth, propelled by the increasing health awareness among consumers. In the current landscape, healthy eating has become a prevailing trend, with consumers seeking foods and beverages that align with evolving health and wellness, ethical, and sustainability considerations. Red wine, known for its potent plant compounds, is associated with various health benefits, including inflammation reduction, decreased cancer risk, and enhanced longevity. The alcohol and antioxidants present in red wine contribute to preventing coronary artery disease. Notably, in August 2023, Koninklijke DSM N.V. reported that 60% of global consumers are now more health-conscious, prioritizing healthy lifestyles to prevent health issues in response to the pandemic. Additionally, a Food Insight report from July 2022 revealed that 52% of survey participants adhere to specific diets or eating patterns, reflecting a substantial increase from 39% in 2021. Consequently, the heightened health awareness among consumers is a driving force behind the growth of the red wine market.

The red wine market is set to experience a boost due to rising disposable incomes. With disposable income representing the funds available to individuals or households after tax deductions, increased incomes often translate into higher spending on premium and luxury products, including red wine. This trend is particularly favored by consumers with greater financial resources. In Japan, for example, the Statistics Bureau reported an increase in disposable personal income from $2,402 in May 2022 to $3,058 in August. Similarly, in the United States, the U.S. Bureau of Economic Analysis noted an uptick in disposable personal income from $18,481.16 billion in May 2022 to $18,604.35 billion in June. The growth in disposable incomes is a significant driver propelling the red wine market.

A prominent trend in the red wine market is the growing popularity of organic products. Organic wine, certified by government standards, adheres to stringent criteria covering pesticide usage, land management, and storage. Gary Barlow, a Spanish winemaker, introduced the Gary Barlow Organic collection in October 2021, featuring red and white wines crafted from grapes grown in certified organic fields in Castilla. These grapes are cultivated using old, low-yielding bush vines and dry-farmed practices, exemplifying the rise in demand for organic wine products.

Major players in the red wine market are actively pursuing strategic partnerships and collaborations to enhance production. Such collaborations involve companies leveraging each other's strengths and resources for mutual benefits and success. In June 2023, Shelton Vineyards, a U.S.-based winery, joined forces with Richard Lee Petty, a retired American stock car racing driver, to introduce a new red wine and unveil a premium red wine blend labeled Icon. This collaboration unites two North Carolina families renowned for their excellence and craftsmanship.

In March 2021, Accolade Wines, an Australia-based wine company, acquired Rolf Binder Wines. Through this acquisition, Accolade Wines aims to enrich its diverse portfolio by incorporating Rolf Binder's premium red and white grapes, further supporting Accolade's other Barossa brands. Rolf Binder Wines, an Australia-based company, specializes in red wine production.

Major companies operating in the red wine market include Accolade Wines, Caviro S.C.A., Vina Concha Y Toro S.A., Castel Winery PLC, E. & J. Gallo Winery, Grupo Peñaflor S.A., Diageo PLC, Treasury Wine Estates Limited, Constellation Brands Inc., The Wine Group Inc., Campari Group, Brown-Forman Corporation, Amvyx SA, Rémy Cointreau SA, Compagnia Del Vino SRL, Pernod Ricard SA, Trinchero Family Estates, Bronco Wine Company, Vintage Wine Estates, Ste. Michelle Wine Estates, Kendall-Jackson Vineyard Estates, Bodegas Torres, Concha y Toro, Antinori S.p.A., Opus One, Silver Oak Cellars, Caymus Vineyards, Robert Mondavi Winery

North America was the largest region in the red wine market in 2023. Asia-Pacific is expected to be the fastest-growing region in the red wine market share during the forecast period. The regions covered in the red wine market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the red wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The red wine market consists of sales of sparkling red wine and still red wine. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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