Surface Computing Global Market Report 2024

Surface computing involves using specialized computers where graphical user interface (GUI) elements are replaced by intuitive and familiar objects. It serves as a natural user interface, allowing users to interact with digital content in a way that mimics their interactions with everyday objects like images, paintbrushes, and music. This interaction is facilitated through hand gestures and by placing real-world objects on the surface. Surface computing is particularly useful for developing gestures for tabletop implementations.

The main types of surface computing include flat and curved displays. Flat displays are screens with a flat shape used for content display. They often employ a two-dimensional design approach with simple, vibrant colors. This design stands in contrast to the skeuomorphic aesthetic, which imitates three-dimensional characteristics to create a realistic appearance. Surface computing can be either two-dimensional or three-dimensional. Various types of touches, such as single-touch, multi-touch, and multi-user interactions, find applications in sectors such as automotive, education, entertainment, finance, government, healthcare, hospitality, and others.

The surface computing market research report is one of a series of new reports that provides surface computing market statistics, including surface computing industry global market size, regional shares, competitors with a surface computing market share, detailed surface computing market segments, market trends and opportunities, and any further data you may need to thrive in the surface computing industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The surface computing market size has grown exponentially in recent years. It will grow from $64.89 billion in 2023 to $88 billion in 2024 at a compound annual growth rate (CAGR) of 35.6%. The historical growth in the field of surface computing can be attributed to factors such as early technological developments, the proliferation of multitouch devices, increased public awareness, advancements in consumer electronics, and educational initiatives fostering the adoption of these technologies.

The surface computing market size is expected to see exponential growth in the next few years. It will grow to $304.38 billion in 2028 at a compound annual growth rate (CAGR) of 36.4%. The anticipated growth in the forecast period for surface computing can be attributed to factors such as innovations in healthcare applications, the integration of surface computing in autonomous vehicles, growing concerns and advancements in privacy and security, increased adoption of surface computing in smart homes, and its expanding use in enterprise settings. Notable trends in the forecast period include the incorporation of 3D scanning and modeling, the integration of artificial intelligence in user experiences, the development of immersive computing experiences, enhanced connectivity through the Internet of Things (IoT), and the implementation of customizable interfaces.

The anticipated surge in demand for computers is poised to drive the expansion of the surface computing market in the future. Surface computing, a technology that enables direct communication with users through the surface of everyday objects rather than traditional monitors and keyboards, seeks to create a specialized graphical user interface (GUI). The goal is to seamlessly interact with objects displayed on a screen by recognizing touch and physical items. For instance, figures from the International Data Corporation (IDC) reveal that global shipments of Traditional PCs, including desktops, notebooks, and workstations, experienced a 1.0% increase during the fourth quarter of 2021 compared to the same quarter in 2020, totaling 92.7 million units. The overall annual shipments for PCs reached 348.8 million units in 2021, reflecting a significant 14.8% growth from the previous year's 202 million units. Thus, the rising demand for computers is a key driver propelling the surface computing market.

A parallel trend contributing to the growth of the surface computing market is the escalating demand for smartphones. Smartphones, advanced mobile devices that integrate traditional cellular phone functions with computer-like capabilities, extensively incorporate surface computing technology. Resistive touchscreens enable users to interact directly with their smartphones by touching the screen with multiple fingers. For example, data from Uswitch Limited indicates that as of 2022, the UK witnessed a 3.8% increase in mobile connections, reaching 71.8 million, a rise of approximately 2.6 million from the previous year. Projections suggest that by 2025, with a UK population of 68.3 million, around 95% or 65 million individuals will own smartphones. Consequently, the burgeoning demand for smartphones serves as a driving force for the surface computing market.

A notable trend within the surface computing market is a strong emphasis on product innovation. Major industry players are dedicating efforts to introduce innovative solutions, reinforcing their market positions. In September 2021, Microsoft Corporation, a prominent software company, launched the Surface Laptop Studio computer. This device features the new $130 Surface Slim Pen 2, which can be concealed and charged under the Surface Laptop Studio's keyboard. The innovative haptic trackpad provides an enhanced clicking experience, and the unique hinge allows users to tilt the 14-inch screen for easier writing or transform the device into a tablet. Such product innovations exemplify the commitment of key players to advancing technology in the surface computing market.

Companies operating in the surface computing market are actively pursuing the development of advanced products to deliver reliable services to customers. Advanced surface computing encompasses interactive systems that facilitate direct user interaction with digital content through physical items, touch, and natural movements. Microsoft Corporation, in October 2022, expanded its Surface portfolio, introducing devices such as the Surface Laptop 5 and Surface Pro 9, both featuring powerful components and innovative features. This strategic approach reflects the industry's commitment to delivering cutting-edge products to cater to evolving customer needs.

In April 2021, Advanced Micro Devices Inc., a semiconductor company based in the United States, entered into a partnership with Microsoft Corporation, aiming to provide superior CPUs to enhance Microsoft's product offerings. Microsoft, a technology corporation with a focus on surface computing, produces computer software, consumer electronics, personal computers, and related services. This collaboration underscores the commitment of industry leaders to delivering high-quality products through strategic partnerships.

Major companies operating in the surface computing market include Apple Inc., Planar System Inc., Ideum Inc., Vertigo Systems GmbH, EyeFactive GmbH, Nvision Solutions Inc., Touchmagix Media Private Limited, ViewSonic Corporation, Hewlett Packard Enterprise Development LP, Toshiba Corporation, Qualcomm Technologies Inc., Intel Corporation, IBM Corporation, Fujitsu Ltd., LG Electronics Inc., Sony Corporation, Acer Inc., Panasonic Corporation, Dell Inc., Lenovo Group Ltd., Sensytouch Inc., Ubi Interactive Inc., Perceptive Pixel Inc., Xplore Technologies Corp, Motion Computing Inc., American Battery Solutions, Bulldog Battery Corporation, Crown Batteries, Exide Industries Ltd., C&D Technologies Inc.

North America was the largest region in the surface computing market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global surface computing market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the surface computing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The surface computing market consists of sales of Wi-Fi, Bluetooth antennas, central processing unit, storage devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The coffee market is segmented into roasted coffee; coffee concentrates, essences and extracts and other coffee.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.