This Personal Care Appliances report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The personal care appliances market size has grown strongly in recent years. It will grow from $22.37 billion in 2024 to $23.75 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to changing lifestyles, smart personal care appliances, e-commerce growth, increased exposure to global beauty and grooming, environmental awareness.
The personal care appliances market size is expected to see strong growth in the next few years. It will grow to $30.97 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to smart personal care appliances, health and wellness emphasis, aging population, personal care appliances, personalization and customization, rise in male grooming. Major trends in the forecast period include eco-friendly design, skin health focus, portable and travel-friendly, gender-neutral products, sonic and ultrasonic technology.
The growth of the e-commerce industry is anticipated to drive the expansion of the personal care appliances market in the coming years. E-commerce refers to the online sale of products, facilitating the promotion and sale of goods to customers. For example, in September 2024, statistics published by SellersCommerce, a U.S.-based e-commerce company, projected that the number of online shoppers will reach 2.77 billion by 2025, with China leading the way at 915.1 million online shoppers and the U.S. at 270.11 million in 2024. Additionally, it is expected that 20.1% of retail purchases will occur online, rising to 22.6% by 2027. Consequently, the positive outlook for the e-commerce industry is driving the growth of the personal care appliances market.
The personal care appliances market is set to expand further due to the increasing emphasis on personal care routines. Personal care routines encompass a series of activities individuals regularly follow to uphold personal hygiene, physical appearance, and overall well-being. Personal care appliances play a vital role in enhancing and maintaining these daily routines. The European Consumer Perception Study by Cosmetics Europe in June 2022 revealed that 72% of European consumers consider cosmetics and personal care products crucial in their daily lives, underscoring the growing interest in personal care routines as a driving force behind the personal care appliances market.
Technological advancements are a prominent trend gaining traction in the personal care appliances market. Companies are focusing on launching new, technologically advanced products to capture a significant share of the market. For example, in February 2023, Good Hair Day (GHD), a UK-based hair care product manufacturer, introduced the GHD Duet wet-to-straight styling tool. This innovative device combines airflow with ceramic straightening plates, enabling users to dry and straighten their hair in one step while maintaining a maximum temperature of 120°C to prevent damage. It features a quiet, lightweight design, a 'shine shot’ option for additional finishing touches, and is ideal for quickly achieving sleek, frizz-free hair, making it a time-saving innovation in personal care.
Major companies in the personal care appliances market are launching innovative products to offer at-home grooming solutions. At-home grooming solutions encompass products, tools, and techniques designed for self-care and personal grooming, typically used within the comfort of one's home. For example, in May 2023, Koninklijke Philips N.V., a Netherlands-based health technology company, introduced the OneBlade QP1424. This product provides a versatile grooming experience with its Dual Protection Technology, ensuring a skin-friendly shave and trim without irritation, thanks to its protective glide coating and rounded tips. It includes a durable stainless-steel blade, dual-sided functionality for precise styling, and is fully waterproof, allowing for both wet and dry use, making it a convenient and efficient grooming tool for Gen Z.
In August 2023, Rhyz Inc., a U.S.-based beauty, wellness, and lifestyle company, acquired BeautyBio for an undisclosed amount. This acquisition aims to enhance Rhyz Inc.'s innovation in the beauty, wellness, and lifestyle sectors by leveraging BeautyBio's patented beauty device technology and expanding growth opportunities within Rhyz's synergistic ecosystem. BeautyBio is a U.S.-based skincare brand that offers a range of products and devices.
Major companies operating in the personal care appliances market include Koninklijke Philips N.V., Conair Corporation, Dyson Ltd., Havells India Ltd., Helen of Troy Limited, Procter & Gamble Co., Panasonic Corporation, Spectrum Brands Inc., Conair Corporation, Andis Company, Dyson Limited, Samsung Electronics Co. Ltd., LG Corporation, Colgate-Palmolive Company, Wahl Clipper Corporation, Groupe SEB, Braun GmbH, Helen of Troy Limited, Havells India Ltd., Syska Group, VEGA Industries Pvt. Ltd., Philips India Limited, Nova Corp. Ltd., KENT RO Systems Ltd., Gillette India Limited, Bajaj Electricals Limited, Morphy Richards India, Remington India Ltd., Inalsa Appliances Ltd., Agaro Artisians Limited.
North America was the largest region in the personal care appliances market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal care appliances market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personal care appliances market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
Personal care appliances encompass devices that aid in various personal care applications such as personal hygiene, grooming, and beautification. These applications span categories like hair care, oral care, and hair removal.
The primary types of personal care appliance products include those for hair care, hair removal, oral care, and other miscellaneous products. Hair care appliances are designed for managing hair on the human scalp, as well as facial, pubic, and other body hair. This category includes a variety of devices such as hair dryers, hair straighteners, curling brushes, hair clippers, curling irons, hair setters, and more. Personal care appliances are distributed through both online and offline channels and cater to both male and female consumers.
The personal care appliances market research report is one of a series of new reports that provides personal care appliances market statistics, including personal care appliances industry global market size, regional shares, competitors with a personal care appliances market share, detailed personal care appliances market segments, market trends and opportunities, and any further data you may need to thrive in the personal care appliances industry. This personal care appliances market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personal care appliances market consists of sales of a trimmer, hair straighteners, hair shavers, hair dryers, hair curlers, epilators, and other personal care appliances. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The personal care appliances market size has grown strongly in recent years. It will grow from $22.37 billion in 2024 to $23.75 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to changing lifestyles, smart personal care appliances, e-commerce growth, increased exposure to global beauty and grooming, environmental awareness.
The personal care appliances market size is expected to see strong growth in the next few years. It will grow to $30.97 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to smart personal care appliances, health and wellness emphasis, aging population, personal care appliances, personalization and customization, rise in male grooming. Major trends in the forecast period include eco-friendly design, skin health focus, portable and travel-friendly, gender-neutral products, sonic and ultrasonic technology.
The growth of the e-commerce industry is anticipated to drive the expansion of the personal care appliances market in the coming years. E-commerce refers to the online sale of products, facilitating the promotion and sale of goods to customers. For example, in September 2024, statistics published by SellersCommerce, a U.S.-based e-commerce company, projected that the number of online shoppers will reach 2.77 billion by 2025, with China leading the way at 915.1 million online shoppers and the U.S. at 270.11 million in 2024. Additionally, it is expected that 20.1% of retail purchases will occur online, rising to 22.6% by 2027. Consequently, the positive outlook for the e-commerce industry is driving the growth of the personal care appliances market.
The personal care appliances market is set to expand further due to the increasing emphasis on personal care routines. Personal care routines encompass a series of activities individuals regularly follow to uphold personal hygiene, physical appearance, and overall well-being. Personal care appliances play a vital role in enhancing and maintaining these daily routines. The European Consumer Perception Study by Cosmetics Europe in June 2022 revealed that 72% of European consumers consider cosmetics and personal care products crucial in their daily lives, underscoring the growing interest in personal care routines as a driving force behind the personal care appliances market.
Technological advancements are a prominent trend gaining traction in the personal care appliances market. Companies are focusing on launching new, technologically advanced products to capture a significant share of the market. For example, in February 2023, Good Hair Day (GHD), a UK-based hair care product manufacturer, introduced the GHD Duet wet-to-straight styling tool. This innovative device combines airflow with ceramic straightening plates, enabling users to dry and straighten their hair in one step while maintaining a maximum temperature of 120°C to prevent damage. It features a quiet, lightweight design, a 'shine shot’ option for additional finishing touches, and is ideal for quickly achieving sleek, frizz-free hair, making it a time-saving innovation in personal care.
Major companies in the personal care appliances market are launching innovative products to offer at-home grooming solutions. At-home grooming solutions encompass products, tools, and techniques designed for self-care and personal grooming, typically used within the comfort of one's home. For example, in May 2023, Koninklijke Philips N.V., a Netherlands-based health technology company, introduced the OneBlade QP1424. This product provides a versatile grooming experience with its Dual Protection Technology, ensuring a skin-friendly shave and trim without irritation, thanks to its protective glide coating and rounded tips. It includes a durable stainless-steel blade, dual-sided functionality for precise styling, and is fully waterproof, allowing for both wet and dry use, making it a convenient and efficient grooming tool for Gen Z.
In August 2023, Rhyz Inc., a U.S.-based beauty, wellness, and lifestyle company, acquired BeautyBio for an undisclosed amount. This acquisition aims to enhance Rhyz Inc.'s innovation in the beauty, wellness, and lifestyle sectors by leveraging BeautyBio's patented beauty device technology and expanding growth opportunities within Rhyz's synergistic ecosystem. BeautyBio is a U.S.-based skincare brand that offers a range of products and devices.
Major companies operating in the personal care appliances market include Koninklijke Philips N.V., Conair Corporation, Dyson Ltd., Havells India Ltd., Helen of Troy Limited, Procter & Gamble Co., Panasonic Corporation, Spectrum Brands Inc., Conair Corporation, Andis Company, Dyson Limited, Samsung Electronics Co. Ltd., LG Corporation, Colgate-Palmolive Company, Wahl Clipper Corporation, Groupe SEB, Braun GmbH, Helen of Troy Limited, Havells India Ltd., Syska Group, VEGA Industries Pvt. Ltd., Philips India Limited, Nova Corp. Ltd., KENT RO Systems Ltd., Gillette India Limited, Bajaj Electricals Limited, Morphy Richards India, Remington India Ltd., Inalsa Appliances Ltd., Agaro Artisians Limited.
North America was the largest region in the personal care appliances market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal care appliances market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personal care appliances market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
Personal care appliances encompass devices that aid in various personal care applications such as personal hygiene, grooming, and beautification. These applications span categories like hair care, oral care, and hair removal.
The primary types of personal care appliance products include those for hair care, hair removal, oral care, and other miscellaneous products. Hair care appliances are designed for managing hair on the human scalp, as well as facial, pubic, and other body hair. This category includes a variety of devices such as hair dryers, hair straighteners, curling brushes, hair clippers, curling irons, hair setters, and more. Personal care appliances are distributed through both online and offline channels and cater to both male and female consumers.
The personal care appliances market research report is one of a series of new reports that provides personal care appliances market statistics, including personal care appliances industry global market size, regional shares, competitors with a personal care appliances market share, detailed personal care appliances market segments, market trends and opportunities, and any further data you may need to thrive in the personal care appliances industry. This personal care appliances market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personal care appliances market consists of sales of a trimmer, hair straighteners, hair shavers, hair dryers, hair curlers, epilators, and other personal care appliances. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Personal Care Appliances Market Characteristics3. Personal Care Appliances Market Trends and Strategies4. Personal Care Appliances Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Personal Care Appliances Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Personal Care Appliances Market34. Recent Developments in the Personal Care Appliances Market
5. Global Personal Care Appliances Growth Analysis and Strategic Analysis Framework
6. Personal Care Appliances Market Segmentation
7. Personal Care Appliances Market Regional and Country Analysis
8. Asia-Pacific Personal Care Appliances Market
9. China Personal Care Appliances Market
10. India Personal Care Appliances Market
11. Japan Personal Care Appliances Market
12. Australia Personal Care Appliances Market
13. Indonesia Personal Care Appliances Market
14. South Korea Personal Care Appliances Market
15. Western Europe Personal Care Appliances Market
16. UK Personal Care Appliances Market
17. Germany Personal Care Appliances Market
18. France Personal Care Appliances Market
19. Italy Personal Care Appliances Market
20. Spain Personal Care Appliances Market
21. Eastern Europe Personal Care Appliances Market
22. Russia Personal Care Appliances Market
23. North America Personal Care Appliances Market
24. USA Personal Care Appliances Market
25. Canada Personal Care Appliances Market
26. South America Personal Care Appliances Market
27. Brazil Personal Care Appliances Market
28. Middle East Personal Care Appliances Market
29. Africa Personal Care Appliances Market
30. Personal Care Appliances Market Competitive Landscape and Company Profiles
31. Personal Care Appliances Market Other Major and Innovative Companies
35. Personal Care Appliances Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Personal Care Appliances Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on personal care appliances market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for personal care appliances? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personal care appliances market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Product: Hair Care; Hair Removal; Oral Care; Other Products2) by Distribution Channel: Online; Offline
3) by End-Use: Female; Male
Subsegments:
1) by Hair Care: Hair Dryers; Hair Straighteners; Hair Curlers; Hair Brushes2) by Hair Removal: Electric Shavers; Epilators; Laser Hair Removal Devices; Depilatory Creams
3) by Oral Care: Electric Toothbrushes; Water Flossers; Electric Mouthwash Dispensers; Teeth Whitening Devices
4) by Other Products: Facial Cleansing Brushes; Foot Massagers; Body Groomers; Nail Care Devices
Key Companies Mentioned: Koninklijke Philips N.V.; Conair Corporation; Dyson Ltd.; Havells India Ltd.; Helen of Troy Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Personal Care Appliances market report include:- Koninklijke Philips N.V.
- Conair Corporation
- Dyson Ltd.
- Havells India Ltd.
- Helen of Troy Limited
- Procter & Gamble Co.
- Panasonic Corporation
- Spectrum Brands Inc.
- Conair Corporation
- Andis Company
- Dyson Limited
- Samsung Electronics Co. Ltd.
- LG Corporation
- Colgate-Palmolive Company
- Wahl Clipper Corporation
- Groupe SEB
- Braun GmbH
- Helen of Troy Limited
- Havells India Ltd.
- Syska Group
- VEGA Industries Pvt. Ltd.
- Philips India Limited
- Nova Corp. Ltd.
- KENT RO Systems Ltd.
- Gillette India Limited
- Bajaj Electricals Limited
- Morphy Richards India
- Remington India Ltd.
- Inalsa Appliances Ltd.
- Agaro Artisians Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 23.75 Billion |
| Forecasted Market Value ( USD | $ 30.97 Billion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
