The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to continued health and wellness trend, rise in functional beverages, increasing demand for natural and organic products, global expansion and market penetration, diversification of flavors and varieties. Major trends in the forecast period include accessibility and mainstream appeal, wellness and lifestyle branding, rise in diy kombucha culture, local and artisanal production, packaging evolution.
The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to a variety of factors, including celebrity endorsements and popularity, an adaptation to diverse palates, expansion in distribution channels, the craft beverage movement, and the influence of social media and health influencers. These factors collectively contributed to the growth during that time.
The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to the ongoing health and wellness trend, the increasing popularity of functional beverages, a growing demand for natural and organic products, global expansion efforts and market penetration, and the diversification of flavors and varieties. Major trends expected in this period include an increased focus on accessibility and mainstream appeal, the use of wellness and lifestyle branding, a rise in the DIY kombucha culture, an emphasis on local and artisanal production, and an evolution in packaging design and functionality.
The growth of the kitchen cabinet market is expected to be driven by the increasing construction of residential buildings. Residential buildings include structures designed for private occupancy, whether permanent or temporary, equipped with amenities and utilities to meet the needs of individuals or families. Kitchen cabinets play a crucial role in storing various items such as cookware, cookbooks, and baking supplies in residential buildings. For instance, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development for March 2023 showed that privately owned home completions reached a seasonally adjusted annual rate of 1,557,000 in February. This represents a 12.2% (±15.0%) increase from the revised January estimate of 1,388,000 and a 12.8% (±16.2%) increase from the February 2022 rate of 1,380,000. Therefore, the upward trend in residential construction is stimulating the growth of the kitchen cabinet market.
The rising popularity of ready-to-drink beverages, known for their convenience, is anticipated to bolster the growth of the kombucha tea market. Ready-to-drink beverages, consumed immediately after purchase without any preparation, are witnessing increased demand, benefiting the kombucha tea market. Notably, data from the Distilled Spirits Council in September 2022 showed substantial growth in sales and volume of spirits-based RTDs. Pre-mixed cocktail or spirits-based RTD supplier revenue increased by 42.3% to $1.6 billion in 2021, with a 56% increase in volume compared to 2020. This trend indicates a growing preference for ready-to-drink options, which positively influences the kombucha tea market due to consumers seeking convenient yet healthy beverage choices.
Product innovation is a prominent trend gaining traction in the kombucha tea market. Companies within this market are emphasizing technology to maintain the authentic flavors and nutritional benefits of kombucha. An illustration of this is Taiwan-based biotechnology firm Ming Chyi Biotechnology Ltd. (MCB), which employs a patented micro-encapsulation technology. This method involves precise temperature and pressure application to safeguard the genuine flavors and nutritional elements of kombucha. Additionally, this technology is utilized in spray-drying the kombucha liquid, resulting in a powder form that effectively preserves the original attributes of kombucha.
In July 2022, CVC Capital Partners, a Luxembourg-based private equity and investment advisory firm, acquired Unilever's tea business, Ekaterra, for 4.5 billion euros (approximately USD 4.8 billion). The acquisition is part of CVC Capital Partners' strategy to further develop and expand its business operations. Ekaterra is a Netherlands-based company known for its tea and beverage products.
In April 2021, Harris Tea Company, a US-based tea company, completed the acquisition of Tetley Harris Food Group from Tata Consumer Products Company. This acquisition is expected to enable Harris Tea to offer comprehensive services to foodservice customers while maintaining its commitment to diverse and innovative product lines and services. The newly formed entity, Harris Tea Foodservice, will have an expanded portfolio that includes kombucha, Red Rose, Southern Breeze, and other products. Tetley Harris Food Group, the acquired company, is known for its production of a wide range of tea products, including hot, green, specialty, herbal, and iced tea concentrates.
Major companies operating in the kombucha tea market report are PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT’s Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc., Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha. North America was the largest region in the kombucha tea market in 2023. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Kombucha tea is available in various flavors such as fruits, regular or original, herbs and spices, flowers, and others. Fruits are infused into the tea, offering flavors such as pineapple, raspberry, blueberry, peach, and more. Kombucha tea is packaged in glass bottles, aluminum cans, PET bottles, and other types, sold through supermarkets, hypermarkets, online retailers, health stores, and convenience stores.
The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.
The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to a variety of factors, including celebrity endorsements and popularity, an adaptation to diverse palates, expansion in distribution channels, the craft beverage movement, and the influence of social media and health influencers. These factors collectively contributed to the growth during that time.
The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to the ongoing health and wellness trend, the increasing popularity of functional beverages, a growing demand for natural and organic products, global expansion efforts and market penetration, and the diversification of flavors and varieties. Major trends expected in this period include an increased focus on accessibility and mainstream appeal, the use of wellness and lifestyle branding, a rise in the DIY kombucha culture, an emphasis on local and artisanal production, and an evolution in packaging design and functionality.
The growth of the kitchen cabinet market is expected to be driven by the increasing construction of residential buildings. Residential buildings include structures designed for private occupancy, whether permanent or temporary, equipped with amenities and utilities to meet the needs of individuals or families. Kitchen cabinets play a crucial role in storing various items such as cookware, cookbooks, and baking supplies in residential buildings. For instance, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development for March 2023 showed that privately owned home completions reached a seasonally adjusted annual rate of 1,557,000 in February. This represents a 12.2% (±15.0%) increase from the revised January estimate of 1,388,000 and a 12.8% (±16.2%) increase from the February 2022 rate of 1,380,000. Therefore, the upward trend in residential construction is stimulating the growth of the kitchen cabinet market.
The rising popularity of ready-to-drink beverages, known for their convenience, is anticipated to bolster the growth of the kombucha tea market. Ready-to-drink beverages, consumed immediately after purchase without any preparation, are witnessing increased demand, benefiting the kombucha tea market. Notably, data from the Distilled Spirits Council in September 2022 showed substantial growth in sales and volume of spirits-based RTDs. Pre-mixed cocktail or spirits-based RTD supplier revenue increased by 42.3% to $1.6 billion in 2021, with a 56% increase in volume compared to 2020. This trend indicates a growing preference for ready-to-drink options, which positively influences the kombucha tea market due to consumers seeking convenient yet healthy beverage choices.
Product innovation is a prominent trend gaining traction in the kombucha tea market. Companies within this market are emphasizing technology to maintain the authentic flavors and nutritional benefits of kombucha. An illustration of this is Taiwan-based biotechnology firm Ming Chyi Biotechnology Ltd. (MCB), which employs a patented micro-encapsulation technology. This method involves precise temperature and pressure application to safeguard the genuine flavors and nutritional elements of kombucha. Additionally, this technology is utilized in spray-drying the kombucha liquid, resulting in a powder form that effectively preserves the original attributes of kombucha.
In July 2022, CVC Capital Partners, a Luxembourg-based private equity and investment advisory firm, acquired Unilever's tea business, Ekaterra, for 4.5 billion euros (approximately USD 4.8 billion). The acquisition is part of CVC Capital Partners' strategy to further develop and expand its business operations. Ekaterra is a Netherlands-based company known for its tea and beverage products.
In April 2021, Harris Tea Company, a US-based tea company, completed the acquisition of Tetley Harris Food Group from Tata Consumer Products Company. This acquisition is expected to enable Harris Tea to offer comprehensive services to foodservice customers while maintaining its commitment to diverse and innovative product lines and services. The newly formed entity, Harris Tea Foodservice, will have an expanded portfolio that includes kombucha, Red Rose, Southern Breeze, and other products. Tetley Harris Food Group, the acquired company, is known for its production of a wide range of tea products, including hot, green, specialty, herbal, and iced tea concentrates.
Major companies operating in the kombucha tea market report are PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT’s Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc., Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha. North America was the largest region in the kombucha tea market in 2023. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Kombucha tea is available in various flavors such as fruits, regular or original, herbs and spices, flowers, and others. Fruits are infused into the tea, offering flavors such as pineapple, raspberry, blueberry, peach, and more. Kombucha tea is packaged in glass bottles, aluminum cans, PET bottles, and other types, sold through supermarkets, hypermarkets, online retailers, health stores, and convenience stores.
The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.
The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Kombucha Tea Market Characteristics3. Kombucha Tea Market Trends and Strategies32. Global Kombucha Tea Market Competitive Benchmarking33. Global Kombucha Tea Market Competitive Dashboard34. Key Mergers and Acquisitions in the Kombucha Tea Market
4. Kombucha Tea Market - Macro Economic Scenario
5. Global Kombucha Tea Market Size and Growth
6. Kombucha Tea Market Segmentation
7. Kombucha Tea Market Regional and Country Analysis
8. Asia-Pacific Kombucha Tea Market
9. China Kombucha Tea Market
10. India Kombucha Tea Market
11. Japan Kombucha Tea Market
12. Australia Kombucha Tea Market
13. Indonesia Kombucha Tea Market
14. South Korea Kombucha Tea Market
15. Western Europe Kombucha Tea Market
16. UK Kombucha Tea Market
17. Germany Kombucha Tea Market
18. France Kombucha Tea Market
19. Italy Kombucha Tea Market
20. Spain Kombucha Tea Market
21. Eastern Europe Kombucha Tea Market
22. Russia Kombucha Tea Market
23. North America Kombucha Tea Market
24. USA Kombucha Tea Market
25. Canada Kombucha Tea Market
26. South America Kombucha Tea Market
27. Brazil Kombucha Tea Market
28. Middle East Kombucha Tea Market
29. Africa Kombucha Tea Market
30. Kombucha Tea Market Competitive Landscape and Company Profiles
31. Kombucha Tea Market Other Major and Innovative Companies
35. Kombucha Tea Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Kombucha Tea Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on kombucha tea market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for kombucha tea? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Flavor Type: Fruits; Regular/Original; Herbs and Spices; Flowers; Others Flavor Types
2) By Packaging Type: Glass Bottles; Aluminum Cans; PET Bottles; Other Packaging Types
3) By Distribution Channel: Supermarkets and Hypermarkets; Online Retailers; Health Stores; Convenience Stores
Key Companies Mentioned: PepsiCo; The Coca-Cola Company; Molson Coors Beverage Company; The Hain Celestial Company; GT’s Living Foods
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- PepsiCo
- The Coca-Cola Company
- Molson Coors Beverage Company
- The Hain Celestial Company
- GT’s Living Foods
- NewAge
- Remedy Kombucha Pty. Ltd.
- Reed's
- Health Ade
- Rebbl Inc.
- LIVE Soda
- Brew Dr. Kombucha
- Humm Kombucha LLC
- Equinox Kombucha
- KeVita Inc
- Kombucha Wonder Drink
- Carpe Diem
- Buchi Kombucha
- Marin Kombucha
- Holy Beverages
- Wild Kombucha
- Yogi Kombucha
- Revive Kombucha
- Better Booch
- Kombrewcha
- Clearly Kombucha
- Big Easy Bucha
Methodology
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