The Global Hard Kombucha Market size is expected to reach $367.7 million by 2028, rising at a market growth of 40.1% CAGR during the forecast period.
A fermented beverage with Chinese origins is kombucha. It is created by adding a SCOBY, or symbiotic colony of yeast and bacteria to a brewed tea combination. Although it naturally contains alcohol, the ABV (less than.05%) is so low that it has no intoxicating effects. Herbs, spices, and fruits can all add additional flavours. The duration of the fermenting process can also alter the flavour profile. By adjusting the amount of sugar, kind of yeast, and duration of fermentation, manufacturers create hard kombucha, which has an ABV as high as 10%.
Yeast, sugar, bacteria, and tea are just a few of the basic materials used to make hard kombucha. The materials were thoroughly combined and let to rest for a few weeks at a time in a warm environment. The sweetened tea mixture is fermented during this time, producing a somewhat sweet, fizzy beverage that can revitalise and make one feel grateful. It has created a fizzy drink by utilising the natural beverage and alcohol industries. Because of its possible health benefits and delectable flavours, hard-kombucha has long been gaining status and popularity on the international market. Demand for this product is expected to increase during the projection period.
It is specifically ingested because of its therapeutic effects. Although it has been brewed at home for many years, it has only recently begun to be recognised as a commercial beverage. Customers are drawn to it as a beverage that is 'better for you' and full of probiotic culture, which improves immunity and stimulates digestion. It is also a healthy substitute for soda, which is high in calories and sugar.
Increased product adoption is the outcome of consumers' significant shift toward proactively addressing health & wellness, dedicating themselves to improving their health and overall longevity. With claims like 'removes toxins, boosts energy and the immune system, and helps with weight loss,' kombucha is becoming more and more popular around the world.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Boochcraft, Unity Vibration Kombucha, Flying Embers, Odell Brewing Co., Remedy Drinks, Jiant, GT’S Living Goods LLC, Buddha's Brew, Inc. and Ummi kombucha (Exotic Margin SA).
A fermented beverage with Chinese origins is kombucha. It is created by adding a SCOBY, or symbiotic colony of yeast and bacteria to a brewed tea combination. Although it naturally contains alcohol, the ABV (less than.05%) is so low that it has no intoxicating effects. Herbs, spices, and fruits can all add additional flavours. The duration of the fermenting process can also alter the flavour profile. By adjusting the amount of sugar, kind of yeast, and duration of fermentation, manufacturers create hard kombucha, which has an ABV as high as 10%.
Yeast, sugar, bacteria, and tea are just a few of the basic materials used to make hard kombucha. The materials were thoroughly combined and let to rest for a few weeks at a time in a warm environment. The sweetened tea mixture is fermented during this time, producing a somewhat sweet, fizzy beverage that can revitalise and make one feel grateful. It has created a fizzy drink by utilising the natural beverage and alcohol industries. Because of its possible health benefits and delectable flavours, hard-kombucha has long been gaining status and popularity on the international market. Demand for this product is expected to increase during the projection period.
It is specifically ingested because of its therapeutic effects. Although it has been brewed at home for many years, it has only recently begun to be recognised as a commercial beverage. Customers are drawn to it as a beverage that is 'better for you' and full of probiotic culture, which improves immunity and stimulates digestion. It is also a healthy substitute for soda, which is high in calories and sugar.
Increased product adoption is the outcome of consumers' significant shift toward proactively addressing health & wellness, dedicating themselves to improving their health and overall longevity. With claims like 'removes toxins, boosts energy and the immune system, and helps with weight loss,' kombucha is becoming more and more popular around the world.
COVID-19 Impact Analysis
Due to growing consumer awareness of their own health, the COVID-19 pandemic has had a significant impact on the consumption pattern of alcoholic beverages, which has changed from one with a high alcohol level to one with a low alcohol content. Due to stay-at-home purchases from all over the world, the sale of hard kombucha during the pandemic increased considerably through e-commerce platforms. Additionally, the shift in customer preferences toward ready-to-drink products like kombucha will complement market expansion during the forecast period.Market Growth Factors
Raising awareness of health
Due to the growing frequency of chronic diseases and disorders, people are becoming more health conscious, which has altered consumer preferences. In contrast to bad drinks, they are more drawn to nutritious and healthful beverages. A change in consumer lifestyle is the result of expanding work opportunities. The working population has experienced a variety of health problems due to a hectic schedule, poor food, and irregular mealtimes. Functional beverages are in greater demand as a result of these health problems.Growing use in the hospitality industry and rising demand for functional beverages
Kombucha is a sweet, bubbly, fermented tea with excellent nutritional value. Numerous health advantages exist. For instance, the prebiotics included in kombucha contribute to bettering overall gut health. As a result, athletes and those who care about fitness have accepted it widely. Because they aid in fat burning, blood sugar control, and cholesterol regulation, kombucha beverages have gained popularity as post-workout drinks. Since kombucha helps to balance gut flora and promotes detoxification, many athletes are now using it as an energy boost or a faster-healing remedy. These factors have a substantial impact on the kombucha market's revenue growth.Market Restraining Factors
Consequences of consuming kombucha
Individual sensitivities may vary based on the contents and ecological composition of kombucha, and negative health impacts are possible. Although infrequent, kombucha intake has been linked to unverified, unsanitary, or inappropriate technique-related side effects. The symptoms of jaundice, vomiting, allergic reactions, nausea, and head & neck discomfort are the most frequently reported negative effects from consuming kombucha, while these are also probably caused by improper use of the beverage or other underlying disorders.Category Outlook
Based on category, the hard kombucha market is segmented into conventional and organic. In 2021, the conventional segment held the highest revenue share in the hard kombucha market. Organic kombucha is more expensive than hard kombucha manufactured with ordinary components. Commonplace ingredients are easily accessible. Due to low prices and easy access to ingredients, the conventional sector is thus anticipated to gain the highest share of hard kombucha.Product Type Outlook
By product, the hard kombucha market is classified into plain and flavoured. The plain kombucha segment covered a considerable revenue share in the hard kombucha market in 2021. Demand for the product is anticipated to be driven by a shift in customer preference toward fermented drinks/beverages with a health focus. These beverages include probiotic microorganisms, which aid customers in overcoming conditions including inflammation and digestion. As a result, major players in the market are releasing items to satisfy these needs.Distribution Channel Outlook
On the basis of distribution, the hard kombucha market is fragmented into food retail and food service. The food retail segment dominated the hard kombucha market with maximum revenue share in 2021. The ease with which the best and most expensive things are readily available for general purchase accounts for the growth. Additionally, the demand for organic foods and beverages as well as growing health consciousness are accelerating their uptake.Regional Outlook
Region-wise, the hard kombucha market, is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region led the hard kombucha market by generating maximum revenue share. Consumers in the region, especially millennials and members of Generation Z, have been in high demand. The major market participants are creatively promoting their goods. The widespread appeal of these drinks has also made both male and female customers embrace them, which will likely lead to an increase in consumption of these drinks in the upcoming years.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Boochcraft, Unity Vibration Kombucha, Flying Embers, Odell Brewing Co., Remedy Drinks, Jiant, GT’S Living Goods LLC, Buddha's Brew, Inc. and Ummi kombucha (Exotic Margin SA).
Scope of the Study
Market Segments Covered in the Report:
By Category
- Conventional
- Organic
By Product Type
- Flavored
- Plain
By Distribution Channel
- Food Retail
- Food Service
By Geography
North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Boochcraft
- Unity Vibration Kombucha
- Flying Embers
- Odell Brewing Co
- Remedy Drinks
- Jiant
- GT’S Living Goods LLC
- Buddha's Brew, Inc
- Ummi kombucha (Exotic Margin SA)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Hard Kombucha Market, by Category
1.4.2 Global Hard Kombucha Market, by Product Type
1.4.3 Global Hard Kombucha Market, by Distribution Channel
1.4.4 Global Hard Kombucha Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Hard Kombucha Market by Category
3.1 Global Conventional Market by Region
3.2 Global Organic Market by Region
Chapter 4. Global Hard Kombucha Market by Product Type
4.1 Global Flavored Market by Region
4.2 Global Plain Market by Region
Chapter 5. Global Hard Kombucha Market by Distribution Channel
5.1 Global Food Retail Market by Region
5.2 Global Food Service Market by Region
Chapter 6. Global Hard Kombucha Market by Region
6.1 North America Hard Kombucha Market
6.1.1 North America Hard Kombucha Market by Category
6.1.1.1 North America Conventional Market by Country
6.1.1.2 North America Organic Market by Country
6.1.2 North America Hard Kombucha Market by Product Type
6.1.2.1 North America Flavored Market by Country
6.1.2.2 North America Plain Market by Country
6.1.3 North America Hard Kombucha Market by Distribution Channel
6.1.3.1 North America Food Retail Market by Country
6.1.3.2 North America Food Service Market by Country
6.1.4 North America Hard Kombucha Market by Country
6.1.4.1 US Hard Kombucha Market
6.1.4.1.1 US Hard Kombucha Market by Category
6.1.4.1.2 US Hard Kombucha Market by Product Type
6.1.4.1.3 US Hard Kombucha Market by Distribution Channel
6.1.4.2 Canada Hard Kombucha Market
6.1.4.2.1 Canada Hard Kombucha Market by Category
6.1.4.2.2 Canada Hard Kombucha Market by Product Type
6.1.4.2.3 Canada Hard Kombucha Market by Distribution Channel
6.1.4.3 Mexico Hard Kombucha Market
6.1.4.3.1 Mexico Hard Kombucha Market by Category
6.1.4.3.2 Mexico Hard Kombucha Market by Product Type
6.1.4.3.3 Mexico Hard Kombucha Market by Distribution Channel
6.1.4.4 Rest of North America Hard Kombucha Market
6.1.4.4.1 Rest of North America Hard Kombucha Market by Category
6.1.4.4.2 Rest of North America Hard Kombucha Market by Product Type
6.1.4.4.3 Rest of North America Hard Kombucha Market by Distribution Channel
6.2 Europe Hard Kombucha Market
6.2.1 Europe Hard Kombucha Market by Category
6.2.1.1 Europe Conventional Market by Country
6.2.1.2 Europe Organic Market by Country
6.2.2 Europe Hard Kombucha Market by Product Type
6.2.2.1 Europe Flavored Market by Country
6.2.2.2 Europe Plain Market by Country
6.2.3 Europe Hard Kombucha Market by Distribution Channel
6.2.3.1 Europe Food Retail Market by Country
6.2.3.2 Europe Food Service Market by Country
6.2.4 Europe Hard Kombucha Market by Country
6.2.4.1 Germany Hard Kombucha Market
6.2.4.1.1 Germany Hard Kombucha Market by Category
6.2.4.1.2 Germany Hard Kombucha Market by Product Type
6.2.4.1.3 Germany Hard Kombucha Market by Distribution Channel
6.2.4.2 UK Hard Kombucha Market
6.2.4.2.1 UK Hard Kombucha Market by Category
6.2.4.2.2 UK Hard Kombucha Market by Product Type
6.2.4.2.3 UK Hard Kombucha Market by Distribution Channel
6.2.4.3 France Hard Kombucha Market
6.2.4.3.1 France Hard Kombucha Market by Category
6.2.4.3.2 France Hard Kombucha Market by Product Type
6.2.4.3.3 France Hard Kombucha Market by Distribution Channel
6.2.4.4 Russia Hard Kombucha Market
6.2.4.4.1 Russia Hard Kombucha Market by Category
6.2.4.4.2 Russia Hard Kombucha Market by Product Type
6.2.4.4.3 Russia Hard Kombucha Market by Distribution Channel
6.2.4.5 Spain Hard Kombucha Market
6.2.4.5.1 Spain Hard Kombucha Market by Category
6.2.4.5.2 Spain Hard Kombucha Market by Product Type
6.2.4.5.3 Spain Hard Kombucha Market by Distribution Channel
6.2.4.6 Italy Hard Kombucha Market
6.2.4.6.1 Italy Hard Kombucha Market by Category
6.2.4.6.2 Italy Hard Kombucha Market by Product Type
6.2.4.6.3 Italy Hard Kombucha Market by Distribution Channel
6.2.4.7 Rest of Europe Hard Kombucha Market
6.2.4.7.1 Rest of Europe Hard Kombucha Market by Category
6.2.4.7.2 Rest of Europe Hard Kombucha Market by Product Type
6.2.4.7.3 Rest of Europe Hard Kombucha Market by Distribution Channel
6.3 Asia Pacific Hard Kombucha Market
6.3.1 Asia Pacific Hard Kombucha Market by Category
6.3.1.1 Asia Pacific Conventional Market by Country
6.3.1.2 Asia Pacific Organic Market by Country
6.3.2 Asia Pacific Hard Kombucha Market by Product Type
6.3.2.1 Asia Pacific Flavored Market by Country
6.3.2.2 Asia Pacific Plain Market by Country
6.3.3 Asia Pacific Hard Kombucha Market by Distribution Channel
6.3.3.1 Asia Pacific Food Retail Market by Country
6.3.3.2 Asia Pacific Food Service Market by Country
6.3.4 Asia Pacific Hard Kombucha Market by Country
6.3.4.1 China Hard Kombucha Market
6.3.4.1.1 China Hard Kombucha Market by Category
6.3.4.1.2 China Hard Kombucha Market by Product Type
6.3.4.1.3 China Hard Kombucha Market by Distribution Channel
6.3.4.2 Japan Hard Kombucha Market
6.3.4.2.1 Japan Hard Kombucha Market by Category
6.3.4.2.2 Japan Hard Kombucha Market by Product Type
6.3.4.2.3 Japan Hard Kombucha Market by Distribution Channel
6.3.4.3 India Hard Kombucha Market
6.3.4.3.1 India Hard Kombucha Market by Category
6.3.4.3.2 India Hard Kombucha Market by Product Type
6.3.4.3.3 India Hard Kombucha Market by Distribution Channel
6.3.4.4 South Korea Hard Kombucha Market
6.3.4.4.1 South Korea Hard Kombucha Market by Category
6.3.4.4.2 South Korea Hard Kombucha Market by Product Type
6.3.4.4.3 South Korea Hard Kombucha Market by Distribution Channel
6.3.4.5 Singapore Hard Kombucha Market
6.3.4.5.1 Singapore Hard Kombucha Market by Category
6.3.4.5.2 Singapore Hard Kombucha Market by Product Type
6.3.4.5.3 Singapore Hard Kombucha Market by Distribution Channel
6.3.4.6 Malaysia Hard Kombucha Market
6.3.4.6.1 Malaysia Hard Kombucha Market by Category
6.3.4.6.2 Malaysia Hard Kombucha Market by Product Type
6.3.4.6.3 Malaysia Hard Kombucha Market by Distribution Channel
6.3.4.7 Rest of Asia Pacific Hard Kombucha Market
6.3.4.7.1 Rest of Asia Pacific Hard Kombucha Market by Category
6.3.4.7.2 Rest of Asia Pacific Hard Kombucha Market by Product Type
6.3.4.7.3 Rest of Asia Pacific Hard Kombucha Market by Distribution Channel
6.4 LAMEA Hard Kombucha Market
6.4.1 LAMEA Hard Kombucha Market by Category
6.4.1.1 LAMEA Conventional Market by Country
6.4.1.2 LAMEA Organic Market by Country
6.4.2 LAMEA Hard Kombucha Market by Product Type
6.4.2.1 LAMEA Flavored Market by Country
6.4.2.2 LAMEA Plain Market by Country
6.4.3 LAMEA Hard Kombucha Market by Distribution Channel
6.4.3.1 LAMEA Food Retail Market by Country
6.4.3.2 LAMEA Food Service Market by Country
6.4.4 LAMEA Hard Kombucha Market by Country
6.4.4.1 Brazil Hard Kombucha Market
6.4.4.1.1 Brazil Hard Kombucha Market by Category
6.4.4.1.2 Brazil Hard Kombucha Market by Product Type
6.4.4.1.3 Brazil Hard Kombucha Market by Distribution Channel
6.4.4.2 Argentina Hard Kombucha Market
6.4.4.2.1 Argentina Hard Kombucha Market by Category
6.4.4.2.2 Argentina Hard Kombucha Market by Product Type
6.4.4.2.3 Argentina Hard Kombucha Market by Distribution Channel
6.4.4.3 UAE Hard Kombucha Market
6.4.4.3.1 UAE Hard Kombucha Market by Category
6.4.4.3.2 UAE Hard Kombucha Market by Product Type
6.4.4.3.3 UAE Hard Kombucha Market by Distribution Channel
6.4.4.4 Saudi Arabia Hard Kombucha Market
6.4.4.4.1 Saudi Arabia Hard Kombucha Market by Category
6.4.4.4.2 Saudi Arabia Hard Kombucha Market by Product Type
6.4.4.4.3 Saudi Arabia Hard Kombucha Market by Distribution Channel
6.4.4.5 South Africa Hard Kombucha Market
6.4.4.5.1 South Africa Hard Kombucha Market by Category
6.4.4.5.2 South Africa Hard Kombucha Market by Product Type
6.4.4.5.3 South Africa Hard Kombucha Market by Distribution Channel
6.4.4.6 Nigeria Hard Kombucha Market
6.4.4.6.1 Nigeria Hard Kombucha Market by Category
6.4.4.6.2 Nigeria Hard Kombucha Market by Product Type
6.4.4.6.3 Nigeria Hard Kombucha Market by Distribution Channel
6.4.4.7 Rest of LAMEA Hard Kombucha Market
6.4.4.7.1 Rest of LAMEA Hard Kombucha Market by Category
6.4.4.7.2 Rest of LAMEA Hard Kombucha Market by Product Type
6.4.4.7.3 Rest of LAMEA Hard Kombucha Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Boochcraft
7.1.1 Company Overview
7.1.2 Recent strategies and developments:
7.1.2.1 Partnerships, Collaborations, and Agreements:
7.1.2.2 Product Launches and Product Expansions:
7.1.2.3 Geographical Expansions:
7.2 Unity Vibration Kombucha
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Partnerships, Collaborations, and Agreements:
7.3 Flying Embers
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Partnerships, Collaborations, and Agreements:
7.4 Odell Brewing Co.
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Product Launches and Product Expansions:
7.5 Remedy Drinks
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Jiant
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Product Launches and Product Expansions:
7.7 GT’s Living Foods LLC
7.7.1 Company Overview
7.8 Buddha's Brew, Inc.
7.8.1 Company Overview
7.9 Ummi kombucha (Exotic Margin SA)
7.9.1 Company Overview
Companies Mentioned
- Boochcraft
- Unity Vibration Kombucha
- Flying Embers
- Odell Brewing Co.
- Remedy Drinks
- Jiant
- GT’S Living Goods LLC
- Buddha's Brew, Inc.
- Ummi kombucha (Exotic Margin SA)
Methodology
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