Oats Market Report 2026

The oats market size has grown strongly in recent years. It will grow from $8.22 billion in 2025 to $8.97 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increased consumption of cereal-based foods, expansion of animal feed applications, rising awareness of dietary fiber benefits, growth of bakery and food ingredient industries, improved grain storage and processing methods.

The oats market size is expected to see strong growth in the next few years. It will grow to $13.06 billion in 2030 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for plant-based food ingredients, expansion of clean-label and organic food markets, rising use of oats in cosmetic and healthcare products, growth of value-added oat derivatives, increasing investments in sustainable grain farming. Major trends in the forecast period include increasing demand for whole grain foods, rising use of oats in functional and health foods, growing adoption of organic oats, expansion of oat-based food ingredients, enhanced focus on nutrient preservation.

The growing popularity and consumer preference for healthy meals are supporting the expansion of the oats market. Healthy eating has increasingly become a standard practice, with consumers seeking foods and beverages that align with evolving health and wellness goals, ethical considerations, and sustainability values. Oatmeal is widely consumed as a nutritious breakfast option due to its high nutritional content and associated health benefits. These benefits include support for weight management, regulation of blood sugar levels, and control of cholesterol levels, among others. For example, in 2023, according to the Oldways Whole Grains Council (WGC), a US-based nutrition nonprofit organization, 61% of American consumers reported choosing whole-grain foods at least half of the time, representing an increase compared to previous years. Therefore, the rising preference for healthy meal options is expected to drive the growth of the oats market in the coming years.

Major players in the oats market are also introducing protein-rich oats to gain a competitive advantage. These oats, cultivated and processed to contain higher protein levels, offer a nutritionally dense source of this macronutrient. In August 2023, Bob’s Red Mill launched Protein Oats, made from a special variety of oats with up to 60% more protein than regular oats. These protein oats, gluten-free and Non-GMO Project verified, provide a convenient and protein-rich breakfast option that can be used in various recipes, appealing to those looking for a quick and satisfying way to boost their protein intake.

In September 2024, Bay State Milling, a U.S.-based milling and ingredient-processing company, acquired the assets of Montana Gluten Free Processors LLC for an undisclosed amount. Through this acquisition, Bay State Milling sought to reinforce and expand its oat processing capabilities, particularly in high-protein, hull-less, and gluten-free oatmeal products. This strategic move enhances the company’s ability to deliver clean-label oat ingredients and respond to growing demand within the health- and wellness-focused breakfast cereal segment. Montana Gluten Free is a Belgrade-based farming and processing company specializing in certified gluten-free products.

Major companies operating in the oats market are Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods Inc., The Kellogg Company, Avena Foods Ltd., General Mills Inc., Grain Millers Inc., Quaker Oats Company, Nestlé SA, Nature's Path Foods Inc., Morning Foods Ltd., Weetabix Ltd., Glanbia plc, PepsiCo Inc., Hain Celestial Group, Richardson International Ltd., Bagrry's India Ltd., W Jordan Ltd., McCann's Irish Oatmeal, Swedish Oat Fiber AB, Glebe Farm Foods Ltd., Ceres Organics Pvt Ltd., CanMar Grain Products Ltd., Arrowhead Mills Inc., Montana Gluten Free Processors LLC, Bakery On Main LLC.

Europe was the largest region in the oats market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oats market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the oats market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The oats market consists of sales of steel-cut oats, oatmeal, oat flour, instant oats, and other oats. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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