Oats Market Report 2025

This Oats report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The oats market size has grown strongly in recent years. It will grow from $7.7 billion in 2024 to $8.29 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to changing dietary preferences, increased awareness about the health benefits, increasing demand for healthier and more convenient breakfast options, effective marketing campaigns and branding for creating awareness, convenience and time-efficiency option.

The oats market size is expected to see strong growth in the next few years. It will grow to $12.04 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for oat-based products, growing demand for quick, convenient, and healthy breakfast options, consumer preferences and lifestyle, growing online retail channels and e-commerce platforms, growing awareness aboutThe environmental benefits of oatmeal. Major trends in the forecast period include innovations and developments in oat-based products, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, clean labeling.

The oats market is experiencing growth due to the increasing popularity and preference for healthy meals. Consumers are increasingly seeking foods and beverages that align with nuanced health and wellness, ethical, and sustainability criteria. Oatmeal, known for its health benefits and high nutritional value, is widely consumed as a healthy breakfast option. It aids in weight management, controls blood sugar levels, and manages cholesterol. Reports from Food Insight in July 2022 indicated a rising trend, with 52% of participants in the Food and Health Survey following specific diets, up from 39% in 2021. Clean eating (16%), mindful eating (14%), and calorie counting (13%) were the top choices. Additionally, a Poll/HealthDay survey revealed that approximately 63% of American adults planned to modify their diets in 2022. Consequently, the increasing popularity and preference for healthy meals are poised to drive the oats market's growth in the foreseeable future.

Rising adoption of gluten-free products is expected to propel the growth of the oats market going forward. Gluten-free products refer to foods and beverages that are specifically made without gluten, a protein found in wheat, barley, rye, and their derivatives. The rising adoption of gluten-free products is largely driven by increased awareness of celiac disease and gluten sensitivity, as well as health and wellness trends that encourage consumers to seek out healthier dietary options. Oats are used in gluten-free products, including oatmeal, oat flour, oat-based snacks, oat milk, and gluten-free cereals, as long as they are processed in a gluten-free environment to avoid cross-contamination. For instance, in December 2022, according to the Office for National Statistics, a UK-based government department, gluten-free products such as vegetable oil, pasta, and tea were among nine items that saw price increases of over 20% in the 12 months leading up to September 2022. Therefore, rising adoption of gluten-free products is driving the growth of the oats market.

Innovations in products are gaining traction in the oats market, with major companies focusing on developing creative offerings to meet customer demands and strengthen their market positions. For example, in September 2022, the Quaker Oats Company introduced Quaker Oats Muesli, a product packed with five grains and 22% fruits, nuts, and seeds, available in variants such as Fruit & Nut and Berries & Seeds. This innovative muesli provides a wholesome, multi-textural, and convenient breakfast experience, catering to health-conscious consumers seeking nutritious yet delicious options, even on busy mornings.

Major players in the oats market are also introducing protein-rich oats to gain a competitive advantage. These oats, cultivated and processed to contain higher protein levels, offer a nutritionally dense source of this macronutrient. In August 2023, Bob’s Red Mill launched Protein Oats, made from a special variety of oats with up to 60% more protein than regular oats. These protein oats, gluten-free and Non-GMO Project verified, provide a convenient and protein-rich breakfast option that can be used in various recipes, appealing to those looking for a quick and satisfying way to boost their protein intake.

In August 2022, Creatd Inc., a technology company based in the US, acquired Brave for an undisclosed amount. This acquisition enhances Creatd Inc.'s portfolio by creating opportunities to develop new products, broaden its offerings, and strengthen its position in the wellness-focused consumer market. Brave, also a US-based food company, specializes in creating health-oriented superfood breakfast items, such as overnight oatmeal pouches.

Major companies operating in the oats market include Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods Inc., Bloch & Guggenheimer, The Kellogg Company, Avena Foods Ltd., General Mills Inc., Grain Millers Inc., Quaker Oats Company, Nestlé SA, Nature's Path Foods Inc., Morning Foods Ltd., Weetabix Ltd., Glanbia plc, PepsiCo Inc., Hain Celestial Group, Richardson International Ltd., Bagrry's India Ltd., W Jordan Ltd., McCann's Irish Oatmeal, Swedish Oat Fiber AB, Creafill Fibers Corp, Albert's Organics Inc., Glebe Farm Foods Ltd., Ceres Organics Pvt Ltd., Nature's Best Ltd., CanMar Grain Products Ltd., Arrowhead Mills Inc., ThinkThin LLC, Montana Gluten Free Processors LLC, Bakery On Main LLC.

Europe was the largest region in the oats market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oats market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the oats market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Oats, derived from cereal grains grown from seeds, serve as a key ingredient in food preparation, particularly as an excellent option for breakfast. They constitute a whole grain food, boasting a rich nutrient profile characterized by a high concentration of soluble fiber and dense nutrients.

Diverse types of oats include whole, steel-cut, Scottish, regular roll, quick rolled, instant, and others. Whole oats, also termed grain kernels, are harvested oats with the highest content of vitamins and minerals, requiring the longest cooking time. These oats are available in various forms such as flakes, granules, and flour, finding applications in bakery products, animal feeds, food ingredients, healthcare, cosmetic products, among other uses. Oats are distributed to consumers through various channels, including hypermarkets, supermarkets, specialty retail outlets, convenience stores, independent retailers, and others.

The oats market research report is one of a series of new reports that provides oats market statistics, including oats industry global market size, regional shares, competitors with a oats market share, detailed oats market segments, market trends and opportunities, and any further data you may need to thrive in the oats industry. This oats market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oats market consists of sales of steel-cut oats, oatmeal, oat flour, instant oats, and other oats. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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