Foxtrot - Success Case Study

Success Case Study: Foxtrot is part of the publisher's Successes and Failures research. It examines the details of and reasons behind the success of Foxtrot, a convenience store blurring the channels between retail and on-premise dining. It delivers the critical 'what?', 'why?', and 'so what?' analysis to teach you crucial lessons that increase your chances of launching successful products.

Foxtrot, initially started as an ecommerce platform, has expanded into brick-and-mortar convenience stores, where it is experiencing increasing success. The store offers on-premise dining, online ordering and collection, and guaranteed 30-minute delivery for consumers living within the store's radius.

Scope

• Investments in technology helped Foxtrot expand its business and provide a diverse offering.
• Consumers value culture and identity in their food products.
• Half of US consumers rate private label as good quality.
• Foxtrot benefited from continued interest in online delivery and plant-based products.

Reasons to Buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.