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The global tabletop games market size is expected to grow at a CAGR of 11.82% from 2022 to 2028 Speak directly to the analyst to clarify any post sales queries you may have.
MARKET TRENDS & OPPORTUNITIES
Capitalizing on Tabletop Gaming Conventions
Tabletop gaming conventions are one of the most popular market trends among companies. These conventions are gatherings where people compete and play several games in a large and small conventions and are the spaces where designers, publishers, and players interact. Some large gaming conventions include UK GAMES EXPO, PAX Unplugged, Gen Con, Essen Spiel, and many more. These conventions provide huge opportunities to the tabletop games market vendors, and several conventions, exhibitions, events, and fairs are held annually. These events are an important opportunity for both large and small-sized vendors in the industry to highlight their product offerings and solutions to customers.Shifting Focus Towards Leisure Activities
Tabletop games are best for leisure as they provide entertainment and release stress. Demand for tabletop games is increasing rapidly in offices, cafes, restaurants, and resorts. During working hours, people require something to relax and chill. Moreover, tabletop games are the best to play during free time, relaxing and chilling with friends. Even in cafes, the popularity of tabletop games is increasing significantly, thus driving the demand for the tabletop games market.People need leisure activities when their routine life becomes boring due to work pressure and heavy responsibilities. The ability to regenerate, purify, relax, and heal during leisure has become necessary. Focus on leisure activities is shifting due to hectic life, thus creating an opportunity for the tabletop games market. There are tabletop games that are played on the table, like cards and board games. Chess, Tic-Tac-Toe, Checkers, and Backgammon are common tabletop games.
INDUSTRY RESTRAINTS
Lack of Product Awareness
A lack of product awareness can significantly challenge the tabletop games market, as it can limit consumer interest and purchasing decisions. When consumers are unaware of the products available, they may be less likely to purchase or consider purchasing tabletop games. This can be particularly true for niche and specialty games, which may not have the same level of exposure or visibility as more popular games. Without adequate marketing and promotion, these games may not reach their target audience and struggle to gain market traction. New entrants face challenges in spreading awareness about their products and reasons to buy them specifically. There are too many options available for entertainment and fun. However, companies with a good reputation in the tabletop game market don’t have difficulty making consumers aware of their products.SEGMENTATION ANALYSIS
INSIGHTS BY TYPE
The board games type segment dominated the global tabletop games market, generating a revenue of over USD 18 billion in 2022, and is expected to dominate the industry during the forecast period, witnessing a CAGR of over 13%. Some of the popular board games are Pandemic, Scythe, Sagrada, Azul, Gloomhaven, Near and Far, Settlers of Catan, and Warhammer Underworlds: Shadespire, among others. The majority of tabletop games are strategy-oriented ones. For example, Settlers of Catan is a multiplayer board game where players assume the role of settlers. Each player must build and develop holdings while trading and acquiring resources, and players are awarded points as their resources or settlements grow. The first to collect the maximum points (10) wins the game. Geographically, the popularity of tabletop board games is high in Europe and APAC, and these regions will continue to dominate the industry during the forecast period.Segmentation By Type
- Board Games
- Puzzles Games
- Tabletop Board Games
- Collectible Card Games
- Card & Dice Games
- Miniature Games
- RPG Board Games
- Dexterity Games
- Tile-Based Games
- Paper & Pencil Games
INSIGHTS BY THEME
In 2022, the educational games segment dominated the global tabletop games market with a 41.25% share owing to the higher penetration of puzzles among end-users. These games are mainly designed for preschoolers and grade schoolers and help players to develop critical and logical thinking. Several educational tabletop games help children easily understand maths, geography, and other subjects. Educational tabletop games remain relevant even in the modern era, and parents constantly look for sources to keep their children engaged. Therefore, vendors are increasingly focusing on developing tabletop games with a learning quotient. The educational tabletop games segment is expected to witness significant demand in the years ahead, owing to the ability of such games to develop basic preschool skills. Color matching, identifying letters, alphabets, numbers, counting, identifying shapes and patterns, developing fine motor skills, and strategic thinking skills, among others, are some of the key offerings of such games.Segmentation by Theme
- Educational Tabletop Games
- Strategy & War Tabletop Games
- Fantasy Tabletop Games
- Sports Tabletop Games
- Historical Tabletop Games
- Other Tabletop Games
INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution channel accounted for the highest global tabletop games market revenue and was valued at USD 13.31 billion in 2022 and is majorly distributed through B2B brick-and-mortar stores such as supermarkets, hypermarkets, and specialty stores. Retailers act as the face of the company and are the point of purchase for customers. Retailers are equally important for vendors owing to their direct interaction with end-user customers. A lot of key emerging markets prefer product distribution through retailers than distributors. It becomes important for vendors to maintain a healthy relationship with retailers to grow ahead of their competitors.Segmentation by Distribution Channel
- Offline
- Specialty Stores
- Mass Market Players
- Other Retailers
- Online
INSIGHTS BY USER GROUP
The global tabletop games market by user group is dominated by the adult group segment, with a revenue of around USD 11.07 billion in 2022. Vendors are focusing on manufacturing tabletop games which are strategic and tactical. Adults are likely towards murder mystery and adventure tabletop games. Tabletop games reduce stress, and adults prefer tabletop games during office breaks. Kids' tabletop games hold the second highest market share, around 33%. The kid's tabletop games market is witnessed to grow at the highest CAGR as people are shifting towards educating their kids through the help of tabletop games. As parents are moving towards tabletop games for their kids, demand is expected to fuel from those regions where the kid's population is high.Segmentation by User Group
- Adults
- Kids
- Family & Party
GEOGRAPHICAL ANALYSIS
North America dominated the global tabletop games industry, accounting for a 28.81% share in 2022. The trend of tabletop game cafes is increasing rapidly across the North American region, creating a potential market for tabletop games. Tabletop game cafes have been gaining immense popularity in the US. Some famous tabletop game cafes in New York are Fat Cat, The Uncommons, e’s Bar, Chess Forum, Molly’s Cupcakes, The Compleat Strategist, and Clinton Hall, among others. Millennials are looking forward to recreational activities due to increased screen time, thus creating the demand for tabletop game cafes in the region.Segmentation by Geography
- North America
- US
- Canada
- APAC
- China
- India
- Japan
- Indonesia
- South Korea
- Australia
- Malaysia
- Singapore
- Thailand
- New Zealand
- Vietnam
- Europe
- UK
- France
- Germany
- Russia
- Italy
- Sweden
- Norway
- Spain
- Denmark
- Switzerland
- Iceland
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest Of Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Uae
- Egypt
- Turkey
COMPETITIVE LANDSCAPE
Competition in the tabletop games market is highly intensified due to the influx of several local players. The industry for tabletop games is slowly shifting from being concentrated, with Hasbro and Mattel enjoying a larger chunk of the overall share, to a fragmented one, with several independent vendors barging in. The other bigger players were also able to sustain their industry share. New vendors entered the market trying to capitalize on people spending more time with their families. With significant investments in new product segments, the major focus is developing a strong connection with all age groups. Smaller vendors such as Asmadi Games, Bezier Games, Buffalo Games, INI, Kamings Trade, and Ludo Fact, among others, now have a significant market presence.Key Company Profiles
- Asmodee Group
- Hasbro
- Mattel
- Ravensburger
Other Prominent Vendors
- Asmadi Games
- Bezier Games
- Boardgamedesign.com
- Buffalo Games
- Clementoni
- CMON
- Disney
- Funko
- Games Workshop
- Gibsons Games
- Goliath Games
- Grey Fox Games
- IELLO Games
- Indie Boards and Cards
- INI
- Epoch Everlasting Play
- Imago Group
- Kamings Trade
- Learning Resources
- Lifestyle Boardgames
- Loony Labs
- Ludo Fact
- Melissa & Doug
- MindWare
- North Star Games
- Orchard Toys
- Panda Game Manufacturing
- Pegasus Spiele
- Piatnik
- Reaper Miniatures
- Rio Grande Games
- Schmidt Spiele
- Spin Master
- Spontaneous Games
- Sunsout
- Surprised Stare Games
- Talicor
- Trend Enterprises
- Ultra Pro International
- University Games
- USAOPOLY
- Winning Moves Games
- WizKids
- Zobmondo
KEY QUESTIONS ANSWERED
1. How big is the global tabletop games market?2. What is the growth rate of the tabletop games market?
3. What are the key driving factors in the tabletop games market?
4. Who are the key players in the global tabletop games market?
5. Which region dominates the global tabletop games market?
Table of Contents
1 Research Methodology2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Type
4.3.2 Market Segmentation by Theme
4.3.3 Market Segmentation by Distribution Channel
4.3.4 Market Segmentation by User Group
4.3.5 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Premium Insights
6.1 Market Definition
6.2 Report Overview
6.3 Global Market Risk
6.3.1 Impact of the Russia-Ukraine War
6.4 Opportunities & Challenge Analysis
6.5 Segment Analysis
6.6 Competitive Landscape
7 Market at a Glance
8 Introduction
8.1 Overview
8.2 Value Chain
8.2.1 Raw Material Suppliers
8.2.2 Manufacturers
8.2.3 Designers/Publishers
8.2.4 Retailers
8.2.5 End-Users
8.3 Upcoming Mega Trends Influencing the Market
8.4 Competition from Alternative Options
8.5 Global Market Risk
8.5.1 Impact of the Russia-Ukraine War
8.6 Tabletop Game Life Cycle
8.7 Distribution Model
8.8 Pricing Model
9 Market Opportunities & Trends
9.1 Adoption of a Digital-First Approach
9.2 Introduction of New Designs
9.3 New Product Innovations and Development
9.4 Tabletop Gaming Conventions
9.5 Shifting Focus Toward Leisure Activities
10 Market Growth Enablers
10.1 Rising Demand for Analog Experiences
10.2 Increasing Number of Tabletop Game Cafes
10.3 Crowdfunding Platforms Boosting the Market
10.4 Incorporation of the Learning Quotient
11 Market Restraints
11.1 Trade & Tariffs Causing Market Turbulence
11.2 High Competition from Alternative Gaming Options
11.3 Disruptions in the Supply Chain
11.4 Lack of Product Awareness
12 Market Landscape
12.1 Market Size & Forecast
12.2 Post-Covid Scenario
12.3 Vendor Analysis
12.4 Market by Type
12.5 Market by Board Games: Sub-Type
12.6 Market by User Group
12.7 Market by Theme
12.8 Market by Distribution Channel
12.9 Five Forces Analysis
12.9.1 Threat of New Entrants
12.9.2 Bargaining Power of Suppliers
12.9.3 Bargaining Power of Buyers
12.9.4 Threat of Substitutes
12.9.5 Competitive Rivalry
13 Type
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Board Games
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.3.3 Puzzle Games: Market Size & Forecast
13.3.4 Market by Geography
13.3.5 Tabletop Board Games: Market Size & Forecast
13.3.6 Market by Geography
13.3.7 Collectible Card Games: Market Size & Forecast
13.3.8 Market by Geography
13.3.9 Card & Dice Games: Market Size & Forecast
13.3.10 Market by Geography
13.3.11 Miniature Games: Market Size & Forecast
13.3.12 Market by Geography
13.3.13 Rpg Board Games: Market Size & Forecast
13.3.14 Market by Geography
13.4 Dexterity Games
13.4.1 Market Size & Forecast
13.4.2 Market by Geography
13.5 Tile-Based Games
13.5.1 Market Size & Forecast
13.5.2 Market by Geography
13.6 Paper & Pencil Games
13.6.1 Market Size & Forecast
13.6.2 Market by Geography
14 Theme
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Educational
14.3.1 Market Size & Forecast
14.3.2 Market by Geography
14.4 Strategy & War
14.4.1 Market Size & Forecast
14.4.2 Market by Geography
14.5 Fantasy
14.5.1 Market Size & Forecast
14.5.2 Market by Geography
14.6 Sports
14.6.1 Market Size & Forecast
14.6.2 Market by Geography
14.7 Historical
14.7.1 Market Size & Forecast
14.7.2 Market by Geography
14.8 Others
14.8.1 Market Size & Forecast
14.8.2 Market by Geography
15 Distribution Channel
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Post-Covid-19 Scenario
15.4 Manufacturing, Production & Distribution
15.5 Offline
15.5.1 Market Size & Forecast
15.6 Online
15.6.1 Market Size & Forecast
16 User Group
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Adults
16.3.1 Market Size & Forecast
16.3.2 Market by Geography
16.4 Kids
16.4.1 Market Size & Forecast
16.4.2 Market by Geography
16.5 Family & Party
16.5.1 Market Size & Forecast
16.5.2 Market by Geography
17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview
18 North America
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Type
18.3.1 Market Size & Forecast
18.4 Board Games: Sub-Type
18.4.1 Market Size & Forecast
18.5 Theme
18.5.1 Market Size & Forecast
18.6 User Group
18.6.1 Market Size & Forecast
18.7 Key Countries
18.7.1 Us: Market Size & Forecast
18.7.2 Canada: Market Size & Forecast
19 Apac
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Type
19.3.1 Market Size & Forecast
19.4 Board Games: Sub-Type
19.4.1 Market Size & Forecast
19.5 Theme
19.5.1 Market Size & Forecast
19.6 User Group
19.6.1 Market Size & Forecast
19.7 Key Countries
19.7.1 China: Market Size & Forecast
19.7.2 India: Market Size & Forecast
19.7.3 Japan: Market Size & Forecast
19.7.4 Indonesia: Market Size & Forecast
19.7.5 South Korea: Market Size & Forecast
19.7.6 Australia: Market Size & Forecast
19.7.7 Malaysia: Market Size & Forecast
19.7.8 Singapore: Market Size & Forecast
19.7.9 Thailand: Market Size & Forecast
19.7.10 New Zealand: Market Size & Forecast
19.7.11 Vietnam: Market Size & Forecast
20 Europe
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Type
20.3.1 Market Size & Forecast
20.4 Board Games: Sub-Type
20.4.1 Market Size & Forecast
20.5 Theme
20.5.1 Market Size & Forecast
20.6 User Group
20.6.1 Market Size & Forecast
20.7 Key Countries
20.7.1 Uk: Market Size & Forecast
20.7.2 France: Market Size & Forecast
20.7.3 Germany: Market Size & Forecast
20.7.4 Russia: Market Size & Forecast
20.7.5 Italy: Market Size & Forecast
20.7.6 Sweden: Market Size & Forecast
20.7.7 Norway: Market Size & Forecast
20.7.8 Spain: Market Size & Forecast
20.7.9 Denmark: Market Size & Forecast
20.7.10 Switzerland: Market Size & Forecast
20.7.11 Iceland: Market Size & Forecast
21 Latin America
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Type
21.3.1 Market Size & Forecast
21.4 Board Games: Sub-Type
21.4.1 Market Size & Forecast
21.5 Theme
21.5.1 Market Size & Forecast
21.6 User Group
21.6.1 Market Size & Forecast
21.7 Key Countries
21.7.1 Brazil: Market Size & Forecast
21.7.2 Mexico: Market Size & Forecast
21.7.3 Argentina: Market Size & Forecast
21.7.4 Colombia: Market Size & Forecast
21.7.5 Rest of Latin America: Market Size & Forecast
22 Middle East & Africa
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Type
22.3.1 Market Size & Forecast
22.4 Board Games: Sub-Type
22.4.1 Market Size & Forecast
22.5 Theme
22.5.1 Market Size & Forecast
22.6 User Group
22.6.1 Market Size & Forecast
22.7 Key Countries
22.7.1 Saudi Arabia: Market Size & Forecast
22.7.2 South Africa: Market Size & Forecast
22.7.3 Uae: Market Size & Forecast
22.7.4 Egypt: Market Size & Forecast
22.7.5 Turkey: Market Size & Forecast
23 Competitive Landscape
23.1 Competition Overview
24 Key Company Profiles
24.1 Embracer Group (Asmodee)
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Hasbro
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Mattel
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Ravensburger
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
25 Other Prominent Vendors
25.1 Asmadi Games
25.1.1 Overview
25.2 Bezier Games
25.2.1 Overview
25.3 Boardgamedesign.Com
25.3.1 Overview
25.4 Buffalo Games
25.4.1 Overview
25.5 Clementoni
25.5.1 Overview
25.6 Cmon
25.6.1 Overview
25.7 Disney
25.7.1 Overview
25.8 Funko
25.8.1 Overview
25.9 Games Workshop
25.9.1 Overview
25.10 Gibsons Games
25.10.1 Overview
25.11 Goliath Games
25.11.1 Overview
25.12 Grey Fox Games
25.12.1 Overview
25.13 Iello Games
25.13.1 Overview
25.14 Indie Boards and Cards
25.14.1 Overview
25.15 Ini
25.15.1 Overview
25.16 Epoch Everlasting Play
25.16.1 Overview
25.17 Imago Group
25.17.1 Overview
25.18 Kamings Trade
25.18.1 Overview
25.19 Learning Resources
25.19.1 Overview
25.20 Lifestyle Boardgames
25.20.1 Overview
25.21 Loony Labs
25.21.1 Overview
25.22 Ludo Fact
25.22.1 Overview
25.23 Melissa & Doug
25.23.1 Overview
25.24 Mindware
25.24.1 Overview
25.25 North Star Games
25.25.1 Overview
25.26 Orchard Toys
25.26.1 Overview
25.27 Panda Game Manufacturing
25.27.1 Overview
25.28 Pegasus Spiele
25.28.1 Overview
25.29 Piatnik
25.29.1 Overview
25.3 Reaper Miniatures
25.30.1 Overview
25.31 Rio Grande Games
25.31.1 Overview
25.32 Schmidt Spiele
25.32.1 Overview
25.33 Spin Master
25.33.1 Overview
25.34 Spontaneous Games
25.34.1 Overview
25.35 Sunsout
25.35.1 Overview
25.36 Surprised Stare Games
25.36.1 Overview
25.37 Talicor
25.37.1 Overview
25.38 Trend Enterprises
25.38.1 Overview
25.39 Ultra Pro International
25.39.1 Overview
25.4 University Games
25.40.1 Overview
25.41 Usaopoly
25.41.1 Overview
25.42 Winning Moves Games
25.42.1 Overview
25.43 Wizkids
25.43.1 Overview
25.44 Zobmondo
25.44.1 Overview
26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations
27 Quantitative Summary
27.1 Market by Geography
27.2 Market by Type
27.3 Market by User Group
27.4 Market by Theme
27.5 Market by Distribution Channel
28 North America
28.1 Type
28.1.1 Market Size & Forecast
28.2 Board Games: Sub-Type
28.2.1 Market Size & Forecast
28.3 Theme
28.3.1 Market Size & Forecast
28.4 User Group
28.4.1 Market Size & Forecast
29 Apac
29.1 Type
29.1.1 Market Size & Forecast
29.2 Board Games: Sub-Type
29.2.1 Market Size & Forecast
29.3 Theme
29.3.1 Market Size & Forecast
29.4 User Group
29.4.1 Market Size & Forecast
30 Europe
30.1 Type
30.1.1 Market Size & Forecast
30.2 Board Games: Sub-Type
30.2.1 Market Size & Forecast
30.3 Theme
30.3.1 Market Size & Forecast
30.4 User Group
30.4.1 Market Size & Forecast
31 Latin America
31.1 Type
31.1.1 Market Size & Forecast
31.2 Board Games: Sub-Type
31.2.1 Market Size & Forecast
31.3 Theme
31.3.1 Market Size & Forecast
31.4 User Group
31.4.1 Market Size & Forecast
32 Middle East & Africa
32.1 Type
32.1.1 Market Size & Forecast
32.2 Board Games: Sub-Type
32.2.1 Market Size & Forecast
32.3 Theme
32.3.1 Market Size & Forecast
32.4 User Group
32.4.1 Market Size & Forecast
33 Appendix
33.1 Abbreviations
Companies Mentioned
- Asmodee Group
- Hasbro
- Mattel
- Ravensburger
- Asmadi Games
- Bezier Games
- Boardgamedesign.com
- Buffalo Games
- Clementoni
- CMON
- Disney
- Funko
- Games Workshop
- Gibsons Games
- Goliath Games
- Grey Fox Games
- IELLO Games
- Indie Boards and Cards
- INI
- Epoch Everlasting Play
- Imago Group
- Kamings Trade
- Learning Resources
- Lifestyle Boardgames
- Loony Labs
- Ludo Fact
- Melissa & Doug
- MindWare
- North Star Games
- Orchard Toys
- Panda Game Manufacturing
- Pegasus Spiele
- Piatnik
- Reaper Miniatures
- Rio Grande Games
- Schmidt Spiele
- Spin Master
- Spontaneous Games
- Sunsout
- Surprised Stare Games
- Talicor
- Trend Enterprises
- Ultra Pro International
- University Games
- USAOPOLY
- Winning Moves Games
- WizKids
- Zobmondo
Methodology
Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.
Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 312 |
| Published | March 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 24918.52 Million |
| Forecasted Market Value ( USD | $ 48699.94 Million |
| Compound Annual Growth Rate | 11.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 48 |
