Digital Video Advertising Market By Type, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate bargaining power of buyers
3.3.3. High threat of substitutes
3.3.4. High threat of new entrants
3.3.5. High intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in usage of digital media
3.4.1.2. Growing adoption from E-commerce sector
3.4.1.3. Increasing global penetration of smartphones and internet
3.4.2. Restraints
3.4.2.1. Risk of security incidents on networks and low speed data connectivity
3.4.2.2. The high costs of digital video advertising
3.4.3. Opportunities
3.4.3.1. Rising Innovations in the digital advertising Industry
3.5. COVID-19 Impact Analysis on the market

CHAPTER 4: DIGITAL VIDEO ADVERTISING MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Mobile
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Desktop
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country

CHAPTER 5: DIGITAL VIDEO ADVERTISING MARKET, BY INDUSTRY VERTICAL
5.1. Overview
5.1.1. Market size and forecast
5.2. Retail
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. IT and Telecom
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Media and Entertainment
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Automotive
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Financial Services
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
5.7. Consumer Goods and Electronics
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market share analysis by country
5.8. Others
5.8.1. Key market trends, growth factors and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market share analysis by country

CHAPTER 6: DIGITAL VIDEO ADVERTISING MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast By Region
6.2. North America
6.2.1. Key trends and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by Industry Vertical
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Key market trends, growth factors and opportunities
6.2.4.1.2. Market size and forecast, by Type
6.2.4.1.3. Market size and forecast, by Industry Vertical
6.2.4.2. Canada
6.2.4.2.1. Key market trends, growth factors and opportunities
6.2.4.2.2. Market size and forecast, by Type
6.2.4.2.3. Market size and forecast, by Industry Vertical
6.3. Europe
6.3.1. Key trends and opportunities
6.3.2. Market size and forecast, by Type
6.3.3. Market size and forecast, by Industry Vertical
6.3.4. Market size and forecast, by country
6.3.4.1. UK
6.3.4.1.1. Key market trends, growth factors and opportunities
6.3.4.1.2. Market size and forecast, by Type
6.3.4.1.3. Market size and forecast, by Industry Vertical
6.3.4.2. Germany
6.3.4.2.1. Key market trends, growth factors and opportunities
6.3.4.2.2. Market size and forecast, by Type
6.3.4.2.3. Market size and forecast, by Industry Vertical
6.3.4.3. France
6.3.4.3.1. Key market trends, growth factors and opportunities
6.3.4.3.2. Market size and forecast, by Type
6.3.4.3.3. Market size and forecast, by Industry Vertical
6.3.4.4. Spain
6.3.4.4.1. Key market trends, growth factors and opportunities
6.3.4.4.2. Market size and forecast, by Type
6.3.4.4.3. Market size and forecast, by Industry Vertical
6.3.4.5. Italy
6.3.4.5.1. Key market trends, growth factors and opportunities
6.3.4.5.2. Market size and forecast, by Type
6.3.4.5.3. Market size and forecast, by Industry Vertical
6.3.4.6. Rest of Europe
6.3.4.6.1. Key market trends, growth factors and opportunities
6.3.4.6.2. Market size and forecast, by Type
6.3.4.6.3. Market size and forecast, by Industry Vertical
6.4. Asia-Pacific
6.4.1. Key trends and opportunities
6.4.2. Market size and forecast, by Type
6.4.3. Market size and forecast, by Industry Vertical
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Key market trends, growth factors and opportunities
6.4.4.1.2. Market size and forecast, by Type
6.4.4.1.3. Market size and forecast, by Industry Vertical
6.4.4.2. Japan
6.4.4.2.1. Key market trends, growth factors and opportunities
6.4.4.2.2. Market size and forecast, by Type
6.4.4.2.3. Market size and forecast, by Industry Vertical
6.4.4.3. South Korea
6.4.4.3.1. Key market trends, growth factors and opportunities
6.4.4.3.2. Market size and forecast, by Type
6.4.4.3.3. Market size and forecast, by Industry Vertical
6.4.4.4. India
6.4.4.4.1. Key market trends, growth factors and opportunities
6.4.4.4.2. Market size and forecast, by Type
6.4.4.4.3. Market size and forecast, by Industry Vertical
6.4.4.5. Australia
6.4.4.5.1. Key market trends, growth factors and opportunities
6.4.4.5.2. Market size and forecast, by Type
6.4.4.5.3. Market size and forecast, by Industry Vertical
6.4.4.6. Rest of Asia-Pacific
6.4.4.6.1. Key market trends, growth factors and opportunities
6.4.4.6.2. Market size and forecast, by Type
6.4.4.6.3. Market size and forecast, by Industry Vertical
6.5. LAMEA
6.5.1. Key trends and opportunities
6.5.2. Market size and forecast, by Type
6.5.3. Market size and forecast, by Industry Vertical
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Key market trends, growth factors and opportunities
6.5.4.1.2. Market size and forecast, by Type
6.5.4.1.3. Market size and forecast, by Industry Vertical
6.5.4.2. Middle East
6.5.4.2.1. Key market trends, growth factors and opportunities
6.5.4.2.2. Market size and forecast, by Type
6.5.4.2.3. Market size and forecast, by Industry Vertical
6.5.4.3. Africa
6.5.4.3.1. Key market trends, growth factors and opportunities
6.5.4.3.2. Market size and forecast, by Type
6.5.4.3.3. Market size and forecast, by Industry Vertical

CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning Strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2021

CHAPTER 8: COMPANY PROFILES
8.1. Advertise.com
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.2. Conversant Solutions, LLC.
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.3. Tremor International Ltd
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. SpotX Inc
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Key strategic moves and developments
8.5. Viant Technology LLC
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Legacy Pro Co LLC
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.7. MultiVisionDigital
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.8. PubMatic, Inc.
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Levitate Media, LLC
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.10. WebFX
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Key strategic moves and developments

List of Tables
Table 01. Global Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 02. Digital Video Advertising Market for Mobile, by Region, 2021-2031 (Revenue, $Billion)
Table 03. Digital Video Advertising Market for Desktop, by Region, 2021-2031 (Revenue, $Billion)
Table 04. Global Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 05. Digital Video Advertising Market for Retail, by Region, 2021-2031 (Revenue, $Billion)
Table 06. Digital Video Advertising Market for IT and Telecom, by Region, 2021-2031 (Revenue, $Billion)
Table 07. Digital Video Advertising Market for Media and Entertainment, by Region, 2021-2031 (Revenue, $Billion)
Table 08. Digital Video Advertising Market for Automotive, by Region, 2021-2031 (Revenue, $Billion)
Table 09. Digital Video Advertising Market for Financial Services, by Region, 2021-2031 (Revenue, $Billion)
Table 10. Digital Video Advertising Market for Consumer Goods and Electronics, by Region, 2021-2031 (Revenue, $Billion)
Table 11. Digital Video Advertising Market for Others, by Region, 2021-2031 (Revenue, $Billion)
Table 12. Digital Video Advertising Market, by Region, 2021-2031 (Revenue, $Billion)
Table 13. North America Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 14. North America Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 15. North America Digital Video Advertising Market, by Country, 2021-2031 (Revenue, $Billion)
Table 16. U.S. Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 17. U.S. Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 18. Canada Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 19. Canada Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 20. Europe Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 21. Europe Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 22. Europe Digital Video Advertising Market, by Country, 2021-2031 (Revenue, $Billion)
Table 23. UK Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 24. UK Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 25. Germany Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 26. Germany Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 27. France Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 28. France Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 29. Spain Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 30. Spain Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 31. Italy Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 32. Italy Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 33. Rest of Europe Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 34. Rest of Europe Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 35. Asia-Pacific Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 36. Asia-Pacific Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 37. Asia-Pacific Digital Video Advertising Market, by Country, 2021-2031 (Revenue, $Billion)
Table 38. China Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 39. China Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 40. Japan Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 41. Japan Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 42. South Korea Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 43. South Korea Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 44. India Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 45. India Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 46. Australia Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 47. Australia Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 48. Rest of Asia-Pacific Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 49. Rest of Asia-Pacific Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 50. LAMEA Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 51. LAMEA Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 52. LAMEA Digital Video Advertising Market, by Country, 2021-2031 (Revenue, $Billion)
Table 53. Latin America Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 54. Latin America Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 55. Middle East Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 56. Middle East Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 57. Africa Digital Video Advertising Market, by Type, 2021-2031 (Revenue, $Billion)
Table 58. Africa Digital Video Advertising Market, by Industry Vertical, 2021-2031 (Revenue, $Billion)
Table 59. Advertise.Com: Key Executives
Table 60. Advertise.Com: Company Snapshot
Table 61. Advertise.Com: Product Segments
Table 62. Advertise.Com: Product Portfolio
Table 63. Conversant Solutions, LLC.: Key Executives
Table 64. Conversant Solutions, LLC.: Company Snapshot
Table 65. Conversant Solutions, LLC.: Product Segments
Table 66. Conversant Solutions, LLC.: Product Portfolio
Table 67. Tremor International Ltd.: Key Executives
Table 68. Tremor International Ltd.: Company Snapshot
Table 69. Tremor International Ltd.: Product Segments
Table 70. Tremor International Ltd.: Product Portfolio
Table 71. Tremor International Ltd.: Key Strategies
Table 72. Spotx Inc.: Key Executives
Table 73. Spotx Inc.: Company Snapshot
Table 74. Spotx Inc.: Product Segments
Table 75. Spotx Inc.: Product Portfolio
Table 76. Spotx Inc.: Key Strategies
Table 77. Viant Technology LLC: Key Executives
Table 78. Viant Technology LLC: Company Snapshot
Table 79. Viant Technology LLC: Product Segments
Table 80. Viant Technology LLC: Product Portfolio
Table 81. Viant Technology LLC: Key Strategies
Table 82. Legacy Pro Co LLC: Key Executives
Table 83. Legacy Pro Co LLC: Company Snapshot
Table 84. Legacy Pro Co LLC: Product Segments
Table 85. Legacy Pro Co LLC: Product Portfolio
Table 86. Multivisiondigital: Key Executives
Table 87. Multivisiondigital: Company Snapshot
Table 88. Multivisiondigital: Product Segments
Table 89. Multivisiondigital: Product Portfolio
Table 90. Pubmatic, Inc.: Key Executives
Table 91. Pubmatic, Inc.: Company Snapshot
Table 92. Pubmatic, Inc.: Product Segments
Table 93. Pubmatic, Inc.: Product Portfolio
Table 94. Pubmatic, Inc.: Key Strategies
Table 95. Levitate Media, LLC: Key Executives
Table 96. Levitate Media, LLC: Company Snapshot
Table 97. Levitate Media, LLC: Product Segments
Table 98. Levitate Media, LLC: Product Portfolio
Table 99. Webfx: Key Executives
Table 100. Webfx: Company Snapshot
Table 101. Webfx: Product Segments
Table 102. Webfx: Product Portfolio
Table 103. Webfx: Key Strategies

List of Figures
Figure 01. Digital Video Advertising Market, 2021-2031
Figure 02. Segmentation of Digital Video Advertising Market, 2021-2031
Figure 03. Top Investment Pockets in Digital Video Advertising Market (2021-2031)
Figure 04. Moderate Bargaining Power of Suppliers
Figure 05. Moderate Bargaining Power of Buyers
Figure 06. High Threat of Substitutes
Figure 07. High Threat of New Entrants
Figure 08. High Intensity of Rivalry
Figure 09. Drivers, Restraints and Opportunities: Globaldigital Video Advertising Market
Figure 10. Digital Video Advertising Market, by Type, 2021(%)
Figure 11. Comparative Share Analysis of Digital Video Advertising Market for Mobile, by Country 2021-2031(%)
Figure 12. Comparative Share Analysis of Digital Video Advertising Market for Desktop, by Country 2021-2031(%)
Figure 13. Digital Video Advertising Market, by Industry Vertical, 2021(%)
Figure 14. Comparative Share Analysis of Digital Video Advertising Market for Retail, by Country 2021-2031(%)
Figure 15. Comparative Share Analysis of Digital Video Advertising Market for IT and Telecom, by Country 2021-2031(%)
Figure 16. Comparative Share Analysis of Digital Video Advertising Market for Media and Entertainment, by Country 2021-2031(%)
Figure 17. Comparative Share Analysis of Digital Video Advertising Market for Automotive, by Country 2021-2031(%)
Figure 18. Comparative Share Analysis of Digital Video Advertising Market for Financial Services, by Country 2021-2031(%)
Figure 19. Comparative Share Analysis of Digital Video Advertising Market for Consumer Goods and Electronics, by Country 2021-2031(%)
Figure 20. Comparative Share Analysis of Digital Video Advertising Market for Others, by Country 2021-2031(%)
Figure 21. Digital Video Advertising Market by Region, 2021
Figure 22. U.S. Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 23. Canada Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 24. UK Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 25. Germany Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 26. France Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 27. Spain Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 28. Italy Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 29. Rest of Europe Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 30. China Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 31. Japan Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 32. South Korea Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 33. India Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 34. Australia Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 35. Rest of Asia-Pacific Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 36. Latin America Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 37. Middle East Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 38. Africa Digital Video Advertising Market, 2021-2031 ($Billion)
Figure 39. Top Winning Strategies, by Year
Figure 40. Top Winning Strategies, by Development
Figure 41. Top Winning Strategies, by Company
Figure 42. Product Mapping of Top 10 Players
Figure 43. Competitive Dashboard
Figure 44. Competitive Heatmap: Digital Video Advertising Market
Figure 45. Top Player Positioning, 2021
Figure 46. Tremor International Ltd.: Net Revenue, 2019-2021 ($Million)
Figure 47. Tremor International Ltd.: Research & Development Expenditure, 2019-2021 ($Million)
Figure 48. Tremor International Ltd.: Revenue Share by Region, 2021 (%)
Figure 49. Tremor International Ltd.: Revenue Share by Segment, 2021 (%)
Figure 50. Viant Technology LLC: Net Revenue, 2019-2021 ($Million)
Figure 51. Pubmatic, Inc.: Net Revenue, 2019-2021 ($Million)
Figure 52. Pubmatic, Inc.: Revenue Share by Region, 2021 (%)

Executive Summary

According to the report titled, 'Digital Video Advertising Market,' the digital video advertising market was valued at $53.23 billion in 2021, and is estimated to reach $712.6 billion by 2031, growing at a CAGR of 29.6% from 2021 to 2031.

Advertisers are increasingly turning to digital video advertising as a result of technological improvements and changing customer behavior. Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing advertisers to improve their service delivery techniques and open up new revenue streams for marketers and broadcasters.

Key factors driving the growth of the digital video advertising market include increase in usage of digital media and growing adoption from e-commerce sector, the increase in global penetration of smartphones and internet. Rising smartphone penetration and the internet usage across countries such as China, India, the U.S, and others owing to the increasing availability of high-end features and high consumer disposable income drives the market growth. Furthermore, with the low tariff rates and developments in network infrastructures, Internet penetration is also witnessing a rise resulting in increased consumption of Internet-based services such as social media, web applications, and online portals. In addition, smartphones and the Internet provide easy access to advertising tools and technologies for easy collaboration and communication. Thus, the increasing penetration of smartphones and the Internet is driving the growth of digital video advertising market.

The market also offers growth opportunities to the key players in the market. E-commerce companies are increasing investment in machine learning and AI solutions to transform advertising companies for providing enhanced services to the end users and to automate the necessary solutions. In addition, with rising complexity and competition in the market, the demand for industry-specific solutions increased to meet the goals of the companies and AI-based technology solutions are helping industries to enhance their security in online advertising and upsurge their revenue opportunity, which is driving the growth of the market. Furthermore, AI can analyze huge data sets about consumer’s response to online advertising, and those insights are used to boost the performance of advertising companies. Moreover, increasing investments in AI offers the potential to transform the area of automation for time-consuming, everyday processes, and offering a far more streamlined and personalized customer experience, which is enhancing the growth of the market. In addition, major e-commerce platforms such as Amazon, Netflix, Sky, and others for online buying and selling of products, are investing heavily in AI technologies to develop automated investment advisors and train systems to detect flags such as privacy techniques and for other fraud cases, which in turn is expected to provide lucrative opportunity for the growth of the market.

The Digital video advertising market is segmented into type, industry vertical and region. By type, it is classified into desktop, and mobile. By industry vertical, it is divided into IT & telecom, retail, media & entertainment, automotive, financial services, consumer goods & electronics, and others. Region wise, it is analyzed across North America (the U.S., Canada), Europe (the UK, Germany, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).

The key players profiled in the study include Advertise.com, Conversant Solutions, LLC., Tremor International Ltd., SpotX Inc, Viant Technology LLC, Legacy Pro Co LLC, MultiVisionDigital, PubMatic, Inc., WebFX, and Levitate Media, LLC. The players in the market have been actively engaged in the adoption various Strategies such as acquisition, and partnership to remain competitive and gain advantage over the competitors in the market. For instance, in May 2022, Viant Technology Inc. partnered with IRIS.TV, this new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. For instance, in November 2022, PubMatic and NewsGuard launched responsible news private marketplace, to help brands buy inventory across more than 3,000 news sites that meet NewsGuard's most important criteria for credibility.

Key Market Insights

By type, the mobile segment was the highest revenue contributor to the market, and is estimated to reach $ 488.18 billion by 2031, with a CAGR of 29.0%. However, the desktop segment is estimated to be the fastest growing segment with the CAGR of 31.2% during the forecast period.

By industry vertical, the retail segment dominated the global market, and is estimated to reach $ 121.07 billion by 2031, with a CAGR of 26.7%. However, the financial services segment is expected to be the fastest growing segment with the CAGR 33.5% during the Digital video advertising Market Forecast.

Based on region, North America was the highest revenue contributor, accounting for $ 19.24 billion in 2021, and is estimated to reach $ 226.83 billion by 2031, with a CAGR of 28.0%.

Companies Mentioned

• Advertise.com
• Conversant Solutions, LLC.
• Tremor International Ltd
• SpotX Inc
• Legacy Pro Co LLC
• MultiVisionDigital
• WebFX
• Levitate Media, LLC
• PubMatic, Inc.
• Viant Technology LLC

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles and other related releases for market evaluation
• Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.