Sustainable Athleisure Market Report 2026

The sustainable athleisure market size has grown strongly in recent years. It will grow from $108.08 billion in 2025 to $117.37 billion in 2026 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to rising health and fitness awareness, expansion of casual workplace dressing culture, increasing availability of recycled textile materials, growth of direct-to-consumer apparel brands, rising consumer spending on premium apparel.

The sustainable athleisure market size is expected to see strong growth in the next few years. It will grow to $164.11 billion in 2030 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to growing demand for low-impact apparel, increasing innovation in sustainable textile blends, expansion of online sustainable fashion platforms, rising adoption of circular fashion models, increasing brand investments in eco-friendly product lines. Major trends in the forecast period include increasing adoption of recycled and bio-based fabrics, rising demand for stylish multi-use activewear, growing preference for ethical and transparent supply chains, expansion of premium sustainable athleisure lines, higher focus on comfort-performance balance.

The increasing demand for eco-friendly clothing is expected to drive growth in the sustainable athleisure market in the future. This demand is fueled by greater consumer awareness of sustainability, environmental issues, and a preference for ethical fashion choices. As a result, brands are encouraged to adopt sustainable materials and practices, catering to environmentally conscious consumers. For example, a survey published in May 2023 by the Organic Trade Association (OTA), a US-based business association for the organic industry, found that sales of organic linens and clothing accounted for about 40% of total sales, reaching $2.4 billion - a 2.5% increase from the previous year. Thus, the rising demand for eco-friendly clothing is a significant factor propelling the growth of the sustainable athleisure market.

Major players within the sustainable athleisure market are actively pursuing advanced technologies, specifically quick-dry innovations, to expand their consumer base, drive sales, and boost revenue. Quick-dry technology revolves around specialized materials and advancements designed to hasten the drying process, particularly in textiles and coatings. In October 2023, Bata India Ltd. unveiled its Power Acti-Wear range, a segment under the Power brand, catering to fitness enthusiasts' needs while blending comfort with modern style. This line integrates cutting-edge features such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These innovations, focusing on rapid sweat absorption, enhanced breathability, improved stretchability, and lightweight design, enhance performance levels and ensure a highly comfortable workout experience.

In October 2023, Anta Sports Products Limited, a China-based manufacturer of sporting goods, acquired Maia Active for an undisclosed amount. The acquisition serves as a valuable complement to the group's women's business sector, aligning with its objective to address a wide range of consumer needs. Additionally, it will contribute to the further fortification of the group's brand portfolio. Maia Active is a China-based female athleisure brand.

Major companies operating in the sustainable athleisure market are Nike Inc., Adidas Aktiengesellschaft, Puma SE, Patagonia Inc., Athleta LLC, Outdoor Voices Inc., Vuori Inc., PANGAIA AG, Reformation Inc., Girlfriend Collective, Summersalt LLC, Tentree, Nimble Activewear, Amble, Outfyt, Wolven, Lively Activewear, Yoga Democracy, Avocado Activewear, Teeki Activewear.

North America was the largest market in the sustainable athleisure market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sustainable athleisure market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sustainable athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sustainable athleisure market consists of sales of hemp fiber, bamboo, merino wool, cotton, and recycled synthetics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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