Feminine Hygiene Products Global Market Report 2024

Feminine hygiene products encompass a range of items designed for women to manage their menstrual cycles. Commonly referred to as menstrual hygiene products, this category includes tampons, menstrual cups, sanitary pads, and sea sponges, among others. These products serve to address the symptoms associated with a woman's menstrual cycle and are utilized during menstruation for maintaining cleanliness and protecting undergarments from menstrual flow, akin to panty shields.

The primary classifications of feminine hygiene products are sanitary napkins/pads, tampons, panty liners, and menstrual cups. Panty liners share similarities with pads or sanitary napkins but are characterized by lighter and thinner materials. They are typically employed to absorb daily vaginal discharge, light menstrual blood flow, post-intercourse discharge, as well as light spotting and staining at the beginning and end of periods. Both disposable and reusable options are available, accessible through online stores, retail outlets, and specialized stores.

The feminine hygiene products market research report is one of a series of new reports that provides feminine hygiene products market statistics, including feminine hygiene products industry global market size, regional shares, competitors with a feminine hygiene products market share, detailed feminine hygiene products market segments, market trends and opportunities, and any further data you may need to thrive in the feminine hygiene products industry. This feminine hygiene products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The feminine hygiene products market size has grown strongly in recent years. It will grow from $28.92 billion in 2023 to $30.92 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth observed in the historical period can be ascribed to heightened awareness of women's health, growing urbanization, cultural and social norms, an upsurge in the number of women participating in the workforce, as well as effective marketing and advertising strategies.

The feminine hygiene products market size is expected to see strong growth in the next few years. It will grow to $40.54 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. Anticipated growth in the forecast period is linked to the expanding influence of e-commerce and online sales, a rising emphasis on health and wellness, the implementation of menstrual equity initiatives, and a growing aging population. Noteworthy trends expected during this period encompass the popularity of organic and chemical-free options, a focus on inclusive product design, the emergence of period tracking apps, diversification of product lines, and a continued emphasis on menstrual equity initiatives.

The expanding female population is anticipated to have a positive impact on the growth of the feminine hygiene products market. Factors contributing to this growth include increased literacy rates, government initiatives promoting gender equality, efforts towards girls' education, women empowerment, and initiatives aimed at maintaining good menstrual health. Feminine hygiene products play a crucial role in women's hygiene practices during their menstrual cycles, contributing to cleanliness and well-being. For example, as of October 2023, the World Bank reported that the female percentage of the total population globally was 49.74% in 2022. The National Commission on Population, under the Ministry of Health and Family Welfare, projects a more feminine population in India, with an expected rise in the total population sex ratio (females per 1000 males) to 957 by 2036. Consequently, the growing female population becomes a driving force for the feminine hygiene products market during the forecast period.

Increasing awareness regarding personal hygiene is poised to propel the growth of the feminine hygiene products market. Personal hygiene encompasses practices and habits individuals adopt to maintain cleanliness and prevent the spread of diseases. Feminine hygiene products are integral to personal hygiene routines, contributing to cleanliness, comfort, and overall well-being, particularly for women during menstruation. In May 2023, the United Nations International Children's Emergency Fund reported that 3 out of 4 people had access to basic hygiene services in 2022. As awareness of the importance of personal hygiene continues to grow, the demand for feminine hygiene products is expected to rise, driving market growth.

The emergence of eco-friendly feminine hygiene products is reshaping the feminine hygiene industry. Eco-friendly products made from natural fibers like wood, bamboo, and hemp offer reusable and sustainable alternatives to conventional, mass-produced plastic sanitary pads. In September 2021, LastObject, a Denmark-based manufacturing company specializing in reusable hygiene and skin-care products, introduced LastPad, a reusable sanitary towel designed for sustainable and reusable purposes. This trend reflects a growing consumer preference for environmentally friendly options, contributing to the evolution of the feminine hygiene products market.

Major players in the feminine hygiene products market are directing their efforts towards the development of innovative offerings, exemplified by products like Cleanic Naturals Organic Cotton, to fortify their market presence. Cleanic Naturals Organic Cotton signifies a product line incorporating organic cotton into hygiene and personal care items, aligning with sustainability goals and minimizing chemical exposure. In a notable instance, Harper Hygienics SA, a Poland-based provider of cosmetic and personal hygiene products, introduced Cleanic Naturals Organic Cotton in 2021 - a pioneering initiative for eco-friendly feminine hygiene products. The organic cotton sanitary pads, featuring wings, surpassed projected demand, prompting Harper Hygienics to expand its range of feminine hygiene offerings.

In February 2022, Kimberly-Clark Corporation, a prominent US-based provider of menstrual hygiene products, made a strategic move by acquiring a majority stake in Thinx Inc., an undisclosed amount. This collaboration positions Kimberly-Clark to drive category growth in partnership with retail channels while concurrently supporting Thinx in its direct-to-consumer channels. Thinx Inc., based in the United States, specializes in the manufacturing of feminine hygiene products. This strategic acquisition exemplifies a commitment to innovation and market expansion in the feminine hygiene products sector.

Major companies operating in the feminine hygiene products market include Johnson & Johnson Pvt. Ltd., Procter & Gamble, Kimberly-Clark Corporation, Essity Aktiebolag (publ), Kao Corporation, Unicharm Corporation, Ontex Group NV, Hengan International Group Company Ltd., Maxim Hygiene Products, Unilever PLC, Edgewell Personal Care Company, Svenska Cellulosa Aktiebolaget SCA, First Quality Enterprises Inc., Corman S.p.A., Lil-lets UK Limited, Natracare LLC, The Honest Company Inc., Seventh Generation Inc., Diva International Inc., TZMO S.A., Daio Paper Corporation, Drylock Technologies NV, Premier FMCG LLC, Sanofi S.A., Moxie Holdings Inc., Pee Buddy, Bodywise (UK) Ltd., Fippi S.A., Fujian Hengan Group Ltd., Quanzhou Hengxue Women Sanitary Products Co. Ltd., Rostam Ltd., TOM Organic, Winalite International Inc.

Asia-Pacific was the largest region in the feminine hygiene products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the feminine hygiene products market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the feminine hygiene products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The feminine hygiene products market consists of sales sea sponges, menstrual discs and underwear. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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