Health Care Social Media Market Report 2025

The health care social media market size has grown strongly in recent years. It will grow from $13.54 billion in 2024 to $14.64 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see rapid growth in the next few years. It will grow to $21.61 billion in 2029 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

The growth in internet and social media usage is anticipated to drive the health care social media market. The expansion of internet use is facilitating the development of new business practices and customer experiences to address evolving company and market demands. The increasing demand for social media is attributed to factors such as greater internet penetration, a rise in social media subscriptions, and enhanced communication needs. The COVID-19 pandemic significantly accelerated the use of smartphones, social media, and the internet due to extended quarantine periods and remote work arrangements. This surge in social media and internet usage has led to a corresponding rise in health care social media use, as it enhances the user experience and provides medical practitioners with tools to share information, discuss health care policies, and promote health awareness. For example, in January 2024, We Are Social Ltd, a UK-based media company, reported that social media usage increased to 1.5%, up from 0.9% in January 2023. Furthermore, in April 2024, the European Commission, a governing body in Belgium responsible for implementing decisions and upholding EU treaties, found that 92% of individuals aged 16-74 surveyed used the internet in the past year, with 70% making purchases, representing a 2% increase from 2022. Thus, the rise in internet and social media usage is set to propel the health care social media market.

The healthcare social media market is expected to be driven by the rise of health influencers. Health influencers, often found on social media platforms, share information and advice on health and wellness based on personal experiences or expertise. Social media platforms serve as channels for individuals to share feedback about healthcare providers, facilities, and services. A survey by CharityRx in September 2022 revealed that one-third of Gen Zers turned to TikTok for advice on anxiety, and 44% consulted YouTube before their doctors. The rise of health influencers is evident, with 1 in 5 Americans trusting them more than medical professionals, indicating a growing trend in seeking relatable, online sources for personal health management.

Major companies are focusing on product innovation, particularly the development of a social media app designed to combat the spread of health misinformation. This digital platform enables users to create, share, and interact with content, emphasizing stringent verification of health experts' credentials and a medical advisory board of Ivy League physicians. For instance, in January 2023, Tell Health Inc., a US-based company, launched the Tell social media app with innovative features to address the challenges of health misinformation in the healthcare social media market. By providing a reliable source for physician-verified health information, this app effectively combats the spread of health misinformation and contributes to maintaining the integrity of health information on social media.

In July 2022, Amazon.com, a US-based e-commerce giant, completed the acquisition of One Medical for an estimated $3.9 billion. This strategic move aims to enhance the delivery of healthcare services, emphasizing a technology-driven, human-centered approach. One Medical, a US-based organization specializing in virtual care services and technology-powered primary care, is expected to contribute to the improved team environment and overall value.

Major companies operating in the health care social media market include Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC.

North America was the largest region in the healthcare social media market in 2024. The regions covered in the health care social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health care social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The healthcare social media market includes revenues earned by entities by telecare, mhealth, health analytics and digital health using social media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Healthcare social media denotes online media platforms used to connect with consumers and healthcare experts, facilitating interaction with patients, sharing relevant information, building the brand, enhancing reputation, and reducing costs through advertising budgets, crisis communications, transparency in healthcare quality, and patient safety.

The primary components of health care social media are hardware, software, and services. Hardware in health care social media includes tools and devices such as smartphones, laptops, tablets, PCs, and others. Health care social media products such as YouTube, Twitter, Instagram, Facebook, Tumblr, and SnapChat are used by hospitals, medical professionals, research institutes, biotechnology companies, patients, and other end users.

The health care social media market research report is one of a series of new reports that provides health care social media market statistics, including health care social media industry global market size, regional shares, competitors with a health care social media market share, detailed health care social media market segments, market trends and opportunities, and any further data you may need to thrive in the health care social media industry. This health care social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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